Discuss

The way consumers think, feel, and shop is changing faster than ever. According to Shopify’s 2025 consumer trends report: Brand loyalty is fading: 71% of shoppers are willing to switch to a different brand from one they normally buy. Social commerce is booming: 82% of shoppers use social media as their personal shopping assistant. Personalization is in demand, but it's changing: Consumers want experiences that are tailored to their interests—but not at the expense of their privacy. You need in-the-moment visibility into your customers' minds. But how? #AI is the unlock for quick, scalable, real-time #marketinsights. Download our guide to learn more: https://lnkd.in/gbn7neyU #ConsumerInsights #GenAI #MarketResearch #ConsumerTrends

?? Next week, our own Adam Mertz will be speaking at the MarTech Conference on how marketers can leverage #AIAgents to drive growth and capture high-fidelity #marketinsights to better inform campaigns, product launches, and messaging! Don't miss this free virtual session! Register here ?? https://lnkd.in/gN_qTTUs #MarketingEvents #MarTech #AI #MarketResearch

Litthya Báez captures the essence of what it means for a brand to be truly #humancentric "If we really want to know the people we serve as human beings, our primary goal should be knowing them as people so that we can serve them better. Unfortunately, as #marketers or #insightsteams, we often go straight to asking our consumers, 'What do you think about this coffee cup? Do you like it? Do you not like it?' And we miss out on so many opportunities to know them as people. What makes them tick? Who are they, before anything else? So that we can understand why they do what they do. ?If you know what makes them tick, then you can build products that make sense." Check out her thoughts on #consumerunderstanding ??

"Discuss is making qualitative research far more efficient, cost-effective, and powerful. It allows me to focus more on the implications of the research and less on trying to manually synthesize hours and hours of interviews. The technology works extremely well, and the back-end analysis and insight tools save me many hours for every project. Can't recommend Discuss highly enough!" Thank you Gregory Heist of InnerDynamix for the review on G2! Read the full review: https://lnkd.in/gv8YZZFf #CustomerObsessed #CustomerFeedback #MarketResearch #QualitativeResearch

Learn how Discuss’ end-to-end global market insights platform integrates qualitative research methodologies with digital tools and AI Agents. https://lnkd.in/dJeB5h_r #MRX #MarketResearch?#QualitativeResearch?#GenAI?#Insights?#ResTech

According to a recent Quirk's Media article, Hispanic buying power is projected to reach $2.8 trillion by 2026 (that's a 320+% increase over the last 5 years. And African American buying power doubled in just five years and is estimated to hit $2.1 trillion in 2026. Your customers are diverse. Their needs are diverse. Your #marketing should be too. By understanding and embracing diverse consumer segments, you can tap into a powerful market and drive serious growth. Discover insights and best practices for creating a multicultural marketing strategy: https://lnkd.in/ghdQq6tX #multiculturalmarketing #marketresearch #consumerinsights #Discuss

Love this insight from Kenny Ohata: "We’re shifting from a transactional economy to a relationship economy." In this new era, it’s not just about selling products—it’s about selling feelings and creating deep, emotional connections with your audience. But how do brands achieve this? ? By understanding their audiences on a micro level, not just a macro one. ? By tapping into what motivates their customers and how they feel. ? By leveraging always-on market insights to stay connected and relevant. At Discuss, we help global brands like PepsiCo, Suntory Global Spirits, and Haleon build these emotional connections and thrive in this relationship economy. ?? Want to see how? Check out their stories: ?? PepsiCo: https://lnkd.in/gzCcvbGG ?? Suntory: https://lnkd.in/gh-tBGKA ?? Haleon: https://lnkd.in/g-3jsDeQ #RelationshipEconomy #MarketInsights #ConsumerConnections #Discuss

?? Keeping privacy and compliance at the core. We've got you covered. Our latest release introduced powerful new innovations that make it even easier to protect your participant's data without compromising your research quality. ? Centralized privacy controls: Set it and forget it! Automatically apply PII settings across all your projects for ultimate peace of mind. ? Blur recording: Flexible settings to control the visibility of shared stimuli, shared screens, and mobile screen shares—all while safeguarding your participants' anonymity. Discuss helps you ensure data privacy across all of your research: https://hubs.la/Q038G-6G0 #dataprivacy #marketresearch #compliance #innovation

Recent research highlights: The Rule of 40. ?? 40% of new product launches fail. ?? Only 40% of marketing executives trust their data. The old ways aren’t cutting it anymore. It’s time to rethink how we gather and act on #marketinsights. Join Adam Mertz, Chief Growth Officer at Discuss, for a free virtual session at the MarTech Conference: ?? Tuesday, March 25th ? 3:10 PM EST ?? A Growth Game-Changer: The GenAI Agent Approach to Market Insights Discover how global brands like Danone, Mastercard, and REI are using always-on, AI-driven intelligence to transform market insights—moving from outdated, slow research models to an Agentic-style, real-time system that delivers deeper, more actionable data—without skyrocketing costs.? Register now: https://lnkd.in/gN_qTTUs #Marketing #MarketingEvents #GenAI #AIAgents #AgenticEra

? Don't miss your chance to speed date with Discuss at the Insight Platforms Virtual Speed Dating Event THIS Wednesday & Thursday. This unique opportunity is filling up fast! Secure your spot and request a meeting with us! ?? ?? https://lnkd.in/gTp3Fdud. #VirtualEvent #MarketResearch #SpeedDating