Directive

Directive is proud to announce we are working with Northspyre, a leader in real estate development management! ?? Northspyre is revolutionizing the industry by streamlining project data, reducing risk, and driving higher returns for developers and partners. Their innovative platform provides real-time visibility and tools that empower teams to make smarter decisions and achieve predictable success. We’re committed to helping Northspyre boost search visibility, drive high-quality traffic, and engage users through SEO-driven content strategies. We look forward to supporting their continued growth and success in the real estate industry!

Huge congratulations to Amanda Tallon on her well-deserved promotion to Associate Director, Startups at Directive! ?? As a Demand Generation Manager, Amanda skillfully built, executed, and optimized paid media campaigns, delivering measurable growth for her clients. Now, as Associate Director, she’s taking that expertise to the next level—mentoring and supporting a team of Demand Generation Managers across their client portfolios. With her deep knowledge of marketing and storytelling, she’s excited to drive impact across even more projects. ?? Thank you, Amanda, for your hard work and dedication—we're so lucky to have you! ?? #ThisisDirective #DemandGeneration #CareerGrowth

Today I am thrilled to announce the launch of Abe - my new LinkedIn ads agency. After managing $100M+ in LinkedIn spend at Directive, I believe we have cracked the code to monetizing the platform. LinkedIn is most powerful ad platform in the world for B2B. So, I took the last 11+ years of experience running campaigns for brands like AWS, Dropbox, and Wiz, and built the most advanced LinkedIn Ads Agency for B2B marketers. Here’s how Abe is different: 1. Abe has a direct and deep partnership with LinkedIn. Abe customers have early access to beta features, ad credits in the thousands, and custom insights + analytics not in platform. 2. Abe has more benchmark data on LinkedIn ad performance for B2B than any other privately held agency, globally. 3. Abe is powered by Customer Generation, the same proprietary approach + methodology used by the biggest brands in tech 4. Abe is for everyone. We start at only $5k a month; but have the talent and expertise to help a public company spending $1m+ a month on LinkedIn.? 5. Abe is powered by it’s IP. From it’s methodology (Customer Generation) to its technology I spend millions per year in R&D to compete on the bleeding edge. If you want to unlock LinkedIn, shoot me a DM. Abe has a waitlist and all inquires will be properly validated.

Be sure to watch out for our Player of the Week each Tuesday as we shine a light on some truly talented individuals at Directive! ?? #ThisisDirective

We've personally spoken with 100+ marketing leaders about AI's impact on SEO traffic in the last year, here’s what our team at Directive is hearing... Clients are panicking, questioning if content is even worth it. Short of building a time machine - B2B brands are wondering how they can shift their strategies to maximize on SERP opportunities. But here’s the truth: traffic was never the best success metric. AI may be changing the game, but it doesn’t mean content isn’t working—it means brands need to adapt. Here’s what has been working: What We’re Doing Differently: ? We’re exploring branded listicles and third-party reviews sites and paid placements to ensure your brand owns more real estate in the SERPs. ? We're focusing more on long-form content that satisfies commercial-intent queries - this WILL be a better long term play. It may not drive traffic quickly but will play into higher quality leads long term -- still a lot more ROI in this vs. focusing just on traffic-driven, informational intent SEO strategies. ? We’re redefining content success. Clicks are just one piece of the puzzle. We’re optimizing for conversions and revenue impact to ensure that your content still delivers business results - marrying CRO with SEO + Content Marketing. Traffic may be declining, but our goal remains the same – using content to drive measurable growth. The brands that evolve with this shift (examine SERP reality - don't manipulate it) will come out ahead. No time machine or crystal ball needed ?? ? Are you ready? ? #DirectiveDrillDown

A great first year with an agency should be expected. But earning a perfect CSAT score after four years? That’s the real test. ?? At Directive, our success is defined by our clients' success. When they win, we win. Massive shoutout to our team for delivering long-term results that matter.???

It’s time to take a moment and celebrate the remarkable women who lead, inspire, and shape the future of Directive every single day. We are beyond proud to have such an extraordinary team of women driving innovation in the marketing industry! Their expertise, creativity, and strategic vision fuel the success of our team and clients. From content marketing to paid media to people operations, these brilliant leaders bring data-driven strategies and groundbreaking solutions to the table. Today and always, we celebrate their leadership, their contributions, and the profound impact they have in shaping the future of marketing. Cheers to Danielle Boone, Larissa Williams, Paulina Fernandez, Paola Tamés, Katherine Dabrowski, Carrie Muehlemann, Erica Carlson, Sara Meier, Kristina Brown and all of the other amazing women driving this company forward! #InternationalWomensDay #ThisisDirective

If you're a marketing agency, here's when you should (and should NOT) put pricing on your website: Ask any of your sales reps and they will tell you that the biggest obstacle they overcome is the B in BANT, Budget. When we launched Abe, my new LinkedIn Ads Agency for B2B, we instantly knew that we had to make the price public. Why? Because it's a single service offering. And single service agencies who have double or triple niched are doing themselves a disservice if they are not talking price on their website. Abe is $5k a month. If you spend more then $20k a month on ads, we will charge you an additional % of ad spend. Simple. By simplifying our price and packaging, we reduce waste in our sales process. No more misaligned budgets and no more qualifying by cost, now we can dive deeper into what makes Abe different and listen to the exact needs of our audience. So you might be thinking, why not do this for Directive? Well, it’s simple, we offer lots of different services at Directive and these services all have different forms of pricing + packaging that is truly unique to each account. If you have a single service that for a specific platform or vertical (double niche) you should definitely put pricing on your site.

I am HIRING a Head of Client Services to lead the account services team at Directive. My goal is for you to transform our client services strategy. We have the brands I always dreamed of working with as customers and we need someone to steward their growth. In this pursuit, we have an exceptional team of both account directors and client sales professionals, but we lack the infrastructure of our new competition in B2B - PE backed agencies and hold co’s. To lead this vision, you will have a multi-million dollar annual budget and a team that has gone >100% NRR for the last 4 months in a row. While I consider this success and am proud of our groups accomplishments, we still have plenty of work to be done. The right person for this role leads by example. They realize that true client relationships are formed in-person and not behind a spreadsheet or screen. You live in an airplane, brag about your Marriott points, and believe that you should have a personal relationship with every CMO we service. Experience is where you shine. You have spent the last 15+ years in client services for independently owned shops doing greater than $20m in revenue or were a true impact player in a hold co or PE-backed shop. When it comes to your core skillsets, I am looking for someone who is also deeply talented at building a team and creating “relational-scale”: - Strategic marketing chops - Strong Salesforce + forecasting ability - Exceptional values. Someone people want to be friends with, trust, and share with intimately. - Deep sense of accountability in their management style Directive is poised to explode in 2025. We are the largest player in the SaaS category and have now tripled our TAM after expanding into B2B. This is a hard job and only the sharpest client services execs in the world thrive at performance agencies. We have 4.3/5 CSATS and exceptional retention, this is a growth position and a true low-hanging fruit opportunity. If you're interested, DM me or please repost if you’d like to support me!

A simple form field could wipe out every attribution tool in the industry. “How did you hear about us?” If I have to debate the pros and cons of first touch or last touch attribution one more time I will lose my mind. Both methodologies are victim to a weak spine. Push a first touch attribution lover on how they evaluate email marketing and they crumble. Challenge a last touch lover on branded paid search and they vomit excuses. What if we just stopped playing the game and chose a different path? Introducing, self-reported attribution. Simple. Make “How did you hear about us?” a required field. The horror. I can hear the excuses already: - What if conversion rates go down? Asking TRULY interested buyers how they heard about you will not sway them in a statistically significant way. Are we really still overly worried about form conversion rate? - People will just say Google and then we wont know if it’s paid or organic. Okay, cool. Who cares? Is this not a reflection of our own problems as performance marketers? You can keep arguing semantics or you can ask a simple question: “How did you hear about us?”