The Directions Group

The Directions Group has released a new report examining how a loss of access to crop protection tools would affect U.S. agriculture, the environment, and federal policy in the farm bill. ? Key finding: Without glyphosate, farm production costs and food prices could rise, forcing policymakers to either consider reducing benefits for nutrition programs and crop insurance or increase federal spending by billions to account for rising costs. ? Executive Vice President of Agri-Food, Mark Purdy, said about the new report: “The farm bill is at a turning point, and the choices policymakers make now will have long-lasting effects on both farmers and consumers. Our research highlights the impact crop protection tools like glyphosate have on the key farm bill programs, American farmers, and consumers.” ? Click the link to read the full report: https://lnkd.in/gg8VXraM #FarmBill #AgInsights #TheDirectionsGroup

“While we may look the same to the outside world, our veterans brag about their differences. Today, we humbly celebrate where those paths converge: service to our country. Cheers to the camaraderie, chaos, and countless stories that make us who we are. Happy Veterans Day." - Ken Gilliam, VP Predictive Analysis

Ever wondered if your business insights reach every corner of your operation? Uncover the truth with our no-cost assessment. ? https://lnkd.in/ejFyT_Ax

Our firm has released the results of a comprehensive integrated intelligence study on the future landscape of human health in the U.S. and its far-reaching impacts on the economy and business. The report highlights the growing gap between lifespan and healthspan in the U.S., and examines six long-term trends that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade. “It’s a pivotal moment in the trajectory of human health in this country and it has the potential to disrupt every business sector we serve,” said Carmen Brace, Senior Vice President at The Directions Group. “But where there is disruption and change, there is also opportunity to get in on the race to innovate, adjust business models, evolve brands, and create new products. This work can help our clients innovate and proactively respond to the changing tides of American health.” Read more: https://lnkd.in/gtN3vSNy Download the executive summary: https://lnkd.in/gxtJh5ra #Future #HumanHealth

Can you beat Will? ?? Come see us! CRC 2024 | Booth 28 #iaCRC Insights Association Will Krieger

Innovation in #agbioscience has never been more critical. In today’s tough economy, farmers are looking for new ways to generate margin + with geopolitical instability around the world, food’s stabilizing force around the world is taking center stage. Former Army Colonel + Executive Vice President of The Directions Group (Aimpoint Research?) Mark Purdy joins the podcast to talk forces of change in our food system, food security as national security + innovation for the farmer. Watch + Listen: https://lnkd.in/g5YvF4bd

"Start with the farm" - clear direction from US Army COL (retired) Mark Purdy, EVP of The Directions Group, on how to accelerate #Ag innovation during tough economic cycles. Mark joins the #Agbioscience podcast to share new research about the challenges facing farmers and the need to innovate to bolster #nationalsecurity, #foodsecurity and #farmprofitability. His research underpins the new AgriNovus Indiana Producer-Led Innovation Challenge presented by Indiana Corn Marketing Council & Indiana Soybean Alliance that is now underway. Listen or watch wherever you get your podcasts by simply searching "Agbioscience." Apple - https://lnkd.in/g7Wym4sV YouTube - https://lnkd.in/gyH9ANse AgriNovus - https://lnkd.in/gdzz_9tt Indiana Farm Bureau, Inc., Hoosier Ag Today, Indiana Economic Development Corporation, Central Indiana Corporate Partnership, Geoff Zentz

We're revolutionizing the future of the insights industry. Join The Directions Group in New York at this year's Corporate Researchers Conference to learn how our integrated intelligence framework is elevating impact with our client, United Airlines. We're Game Changers! See you in New York! #mrx #integratedintelligence #brandtracking #marketinsights Insights Association Neal Hubert Alaina McCaffrey

Today, we are thrilled to announce the unification of Directions Research, SEEK Company, and Aimpoint Research into The Directions Group! This transformation combines the strengths of data-driven insights, empathic understanding, and strategic intelligence to empower businesses to grow, innovate, and stand out in a dynamic world. “I’m honored to introduce The Directions Group and our enhanced integrated intelligence services to the industry,” said Elizabeth Finn (Beth), incoming CEO. “We understand business and people, and most importantly, how to provide clarity and connect businesses with the markets they serve." Discover the full story behind this exciting milestone and what it means for the future of the insights industry. Click the link to read the full press release: https://lnkd.in/gbr3bkpU #futureofinsights #integratedintelligence #mrx #directionsgroup

What an incredible time in Athens reconnecting with MMR alumni and the vibrant insights community! We dove into exciting trends like AI prompt engineering for market researchers, tackled emerging challenges, and shared invaluable best practices. #UGAMMR #FutureOfInsights #MarketResearch #Networking #Innovation #GoDawgs #Insightsgofurther #mrx Stacey Wetterer Anna Snell Mary Fanning SEEK Company Aimpoint Research? Directions Inc