DirectAvenue

Are you + your business ready for the chaos that is Black Friday? Act fast AND smart on 11/29! #BlackFriday #DirectAvenue #Sales #CustomerData #TargetedCampaigns #Traffic #Data #TvAds #CTV #Linear

In honor of Thanksgiving tomorrow, the team at DA wishes you a lovely holiday with loved ones. ?? ?? #Thanksgiving #Holiday #DirectAvenue #TVads

Check out our November holiday spending recap! As the holiday season kicks off on Thursday, be prepared to know how the media landscape will shift! ?? #HolidaySpending #DirectAvenue #Shopping #RetailSales #MobileSpending #Desktop #LapTop #November

?? Lights, Camera, Action: Take Your Campaign to the Next Level! ?? As Universal's Wicked and Paramount's Gladiator II soar to box office success, their marketing strategies offer a clear lesson: well-crafted, data-driven campaigns drive real results. Wicked earned an estimated $114 million, shattering the record for Broadway musical adaptations while Gladiator II debuted with a strong $55.5 million. From multi-platform campaigns to creative partnerships (think Airbnb + Colosseum for Gladiator II or Starbucks + Lexus airing spots on Hulu, YouTube, and linear for Wicked) these blockbuster successes show how targeted marketing can generate massive buzz. At DirectAvenue, we specialize in delivering dynamic TV/CTV ad strategies that captivate your audience, amplify your message, and maximize ROI. Let’s take your next campaign to the next level and emulate the success of these blockbuster films. Ready to chat? #Wicked #Gladiator2 #BlockbusterFilms #Marketing #Campaigns #ROI #Data #Success #DirectAvenue #TVads

Check out our November Top 5 roundup! For more context, catch the details in our blog page! https://bit.ly/4fGWdSX ?? #NovemberTop5 #ContentSpend #Disney #BlackFriday #CyberMonday #OnlinePredictions

Highlighting our recently published blog post, "The Future Looks Bright!" ??? https://bit.ly/3O8dcS1 Explore five key predictions for this holiday shopping season! ??Online shopping is expected to increase 8-9% YoY in 2024 ??Black Friday and Cyber Monday retail sales are forecast to rise 5% in the U.S ??Over half of the 2024 holiday season spend is expected to be driven by electronics ??50% of Gen Z consumers now use Gen AI channels to help with their ecommerce purchases ??But wait! Many consumers are taking a more considerate approach to spending #BlackFridayDeals #CyberWeek #HolidayShopping #OnlineShopping #Directavenue #EcommerceTrends #LinearTV #CTV #GenZShopping #HolidayDeals #Media

How should you position yourself as a marketer this holiday season? Take it from US! #RiseinSpend #OnlineVideo #EmotionalMessaging #ExpandingBudgets #AI #Directavenue

Missed the November 4th San Diego Tableau User Group event? Watch the recording now! We had an incredible session with David Kelly and Lisa Trescott showcasing their creative data projects! David walked us through his process on "The Flows That Built Data TV," tackling challenges and sharing insights into data flow creation. Lisa dove into "Arrested Development by the Numbers," exploring everything from IMDb ratings to the secret behind the banana stand. Whether you're into data storytelling, Tableau tips, or just want to learn from the best, there’s something here for everyone! Watch it here: https://lnkd.in/g7kS-Q47 #DataFam #SanDiegoTUG #TableauserGroup

Why DA for CTV/ OLV? Discover how we provide greater impact to your CTV/ OLV campaigns. ?? 1. People-Supported Platforms: We believe in the power of people-supported platforms, from initial testing through to full rollout and ongoing optimization. Our approach ensures continuous support and adaptability throughout the entire process. ?? 2. Optionality: We leverage both programmatic and direct publisher buys for optimal efficiency. ?? 3. Negotiated rates: By negotiating rates directly with publishers, we can avoid standard open market rates and increase efficiency. ?? 4. Transparent CTV Ad Placements: 80% of our CTV buys are shown on large TV screens—crucial for reaching more engaged consumers with higher average order values (AOV) and longer customer lifetime value. ?? 5. Client-Centric CTV Strategy: We create lookalike audiences using first-party customer data, deploy competitor conquest strategies, engage in geo-targeting, and utilize retargeting, among other advanced tactics. ?? 6. Proven Attribution for CTV: We offer several methods to assess the true causal impact of your campaigns, such as geo-based experiments and conversion lift studies. Choose US! #Top5 #CTV #TV #Programmatic #CustomerData #AdPlacements #Peoplesupported #NegotiatedRates #Attribution #Optionality #Directavenue

Have you had a chance to check out our blog page? Start with our Nov Top 5! In true DA fashion, we continue to update and freshen up our Top 5 as the media landscape changes. ?? Content spending rises 9% to $126B ?? Boomers and Millennials are turning to online video ?? Black Friday and Cyber Monday retail sales are forecast to rise 5% ?? Disney leads top media distributor ??? Predicted record breaking holiday shopping season Read more here- https://lnkd.in/gUARJPBX #ShoppingHabits #Top5 #Boomers #Millennials #Disney #Directavenue #HolidayShopping #CTV #TVads #November