Dingo Creative

? Exciting news — Tomorrow I’m leading a Brand Strategy Workshop for SCORE at the Enterprise Center in Salem, MA, and I can’t wait to help small business owners and entrepreneurs get clear on their brands! We’ll be diving into the 6 key pieces every brand needs to figure out: ?? Core Values – What matters most to your business ?? Mission – Why you do what you do and who you do it for ?? Audience – Who you’re trying to reach ?? Brand Personality – How your brand sounds and feels ?? Unique Positioning – What makes you stand out ?? Brand Promise – The commitment you make to your customers Whether you’re just starting out or you’ve been in business for years, having a clear brand strategy makes everything easier — from your website and social media to how you talk about your business. I’m all about helping purpose-driven businesses build brands that feel authentic and attract the right people. Can’t wait to share some of these tools with tomorrow’s group! If you’re working on your own brand and want some tips, let’s connect — I’m always happy to share ideas. I am also in the midst of working on my new brand and launching Root to Rise Creative in just a few weeks!

Happy Friday! ?? Quick question—if your brand is making an impact, but no one sees it… does it really make an impact? ?? I see so many amazing businesses and organizations doing incredible work, but they’re struggling to get noticed. Not because their mission isn’t important, but because visibility matters. The good news? You don’t have to be the loudest voice in the room—you just need to show up in the right way. ? Get clear on your message – Can people quickly understand who you help and why it matters? ? Make your website work for you – It should engage, educate, and inspire action (not just sit there looking pretty). ? Leverage your brand identity – Consistency in visuals and messaging builds trust and recognition. ? Show up consistently – Whether it’s social media, email, or partnerships, being present keeps you top of mind. When mission-driven brands become visible, they create real change—and that starts with showing up. Would love to know how you gain more visibility. Let’s swap ideas in the comments! Wishing you a fantastic weekend! ?? #HappyFriday #BrandVisibility #ImpactfulBrands #MarketingForGood #WebsiteDesign #BrandStrategy

? Exciting Changes & Milestones Ahead! ? I have a lot of exciting news to share. First, I’m thrilled to announce that my new brand is launching soon! This new chapter reflects my passion for helping businesses that want to make a meaningful impact, especially those in non-profits, sustainability, health and wellness, and education. This past July, we celebrated a monumental milestone for Dingo Creative—20 incredible years in business! ?? We're deeply grateful for the support and trust from our amazing clients and community over the years. It’s been an incredible journey. A special shoutout to the heart of our journey, Sheila Bridgland, my incredible mother, who retired last year. Her dedication and passion have been the foundation of our success. It’s been wonderful to work side-by-side all these years together. I’m so grateful for it. ?? It’s hard to believe I was pregnant with my daughter, Cassidy, when we decided to go into business—time flies! I’m also excited to share the launch of a new website I worked on for Supported EDU. They are dedicated to rekindling the passion that allows educators to reclaim their purpose. Their mission is to provide professional development and advocacy to support mental health in the education community. The website highlights their commitment to empowering educators with the tools they need to prioritize their own well-being while also teaching social-emotional learning to their students. This work is truly meaningful, and I’m proud to have collaborated with Creative Director and Brand Designer, Kristin Archambault of Storybook Creative and writer Maggie van Galen to bring this project to life. Stay tuned for more updates as my new brand continues to take shape. If you're looking to elevate your digital presence and make a bigger impact, let’s connect!