DIGITS Agency

The Future of Retail Media Is Local, Digital, and Moving Fast In a recent interview with Rajeev Goel from PubMatic, DIGITS CEO Dave Glaza breaks down what’s next for regional grocers and emerging retail media networks in 2025 and beyond. The takeaway? Regional grocers are sitting on untapped opportunities. With rich first-party data, loyal shoppers, and new retail media network capabilities, they’re in a prime position to capture national ad dollars and compete at scale. We cover: - How digital grocery has become a battleground for loyalty and wallet share - Why national CPGs are investing in regional grocery RMNs - The emerging trends that will define retail media in 2025, from AI-driven personalization to universal digital coupons At DIGITS, we’re helping regional grocers unlock their potential with full-funnel strategies and PubMatic-powered ad platforms that deliver real ROI. If you’re a retailer or brand looking to stay ahead of the next wave in retail media, this is a conversation you won’t want to miss. Read the full article and watch the interview here https://lnkd.in/g_s5dyD9 #RetailMedia #RegionalGrocers #DigitalGrocery

It's Target Circle Week! Here are 18 Featured Offers from this week's Target Circle! BOGO 50% Select grocery $10 GC when you spend $40 on self care & beauty $15 GC when you spend $50 on home care essentials 30% off Dresses, tees, tanks & shorts for all 25% off Hearth & Hand Magnolia home items- Monday only 50%?off a year of circle 360 membership $5 GC when you spend $30 or more on select Ulta beauty items 30% off Bras & Bralettes Up to 20% off Select baby gear 30% off Select patio furniture & outdoor accessories 20% off Brightroom closet organization 10% off Electric scooters, bikes & kids ride ons 20% off Sun squad?bubble makers 30% off Open Story travel accessories Buy 2, get 1 Free?Books, movies & music save $5 when you spend $30, Save $10 when you spend $50 on select toys Up to 30% off Select LEGO building sets BOGO 30% Select pet food At DIGITS, we're proud to be the premier agency for Target Managed Services. Every week, our team thoroughly analyzes Target Circle offers and compiles data for our exclusive market share report: https://lnkd.in/gkss_YQa

Target’s 2024 Earnings Call Made One Thing Clear: Circle and Roundel Are Driving the Future of Growth In Target’s Q4 2024 earnings, leadership laid out an ambitious plan - $15 billion in revenue growth over the next five years. The engines? Target Circle, Roundel, and an integrated marketing strategy designed to deepen customer engagement and drive retail media expansion. Here’s what brands need to know: Target Circle is fueling personalization and loyalty. Circle 360 members are shopping six times more often and spending eight times more than non-members. - Roundel drove nearly $2 billion in 2024. With tighter integration into Circle’s first-party data, performance is stronger than ever, and set to double in five years. - Target’s marketing machine is leaning into cultural moments, exclusive launches, and AI-powered personalization to keep shoppers engaged and spending. - 2025 is the year to double down on loyalty and retail media. Brands that embrace Circle’s full potential, optimize Roundel campaigns, and plug into Target’s cultural calendar will win. At DIGITS, we’re already helping our partners unlock these opportunities. If you’re ready to scale your retail media strategy, let’s talk.? https://lnkd.in/g_dSXMBy #TargetCircle #Roundel #RetailMedia #RetailMarketing

Leveraging Target Circle for Brand Success Target Circle isn’t just a loyalty program, it’s a powerful retail media engine that enables brands to reach, engage, and convert high-intent shoppers. With millions of active members, Target Circle provides: Precision targeting to maximize ROAS, Personalized promotions that increase brand loyalty and Seamless integration with Roundel ads for a full-funnel strategy! DIGITS has helped brands navigate and optimize Target Circle campaigns for maximum impact. From category-wide promotions to gift card incentives, the key is aligning your retail media strategy with Target’s promotional ecosystem. Want to learn more about how Target Circle can drive measurable growth for your brand? Let’s talk. https://lnkd.in/gxszEDJC

We are pleased to announce that Mark Haukoos has joined DIGITS Agency as a new Account Director! Mark brings over 18 years of experience within the Target ecosystem, having spent six years at Target as a Merchant BA, followed by 12 years in the vendor community, where he led promotional strategy and digital activation for a range of brands. His deep knowledge of Target’s retail environment, combined with his hands-on experience in promotions and digital, makes him a tremendous asset to the DIGITS team and to our clients. We are confident that his expertise and client-focused approach will help deliver strong results for our partners. Please join us in welcoming Mark to DIGITS Agency! https://lnkd.in/gSpWgszQ

If you’re a Target Circle Card user, you’ve probably heard that account management services are going offline for a week starting?tomorrow, March 11th. What do you think? Is Target setting the stage for a bigger digital play? ?

AI is Reshaping Retail Media. Are You Ready? Artificial intelligence is no longer a nice-to-have in retail media, it’s a must-have! AI is transforming how brands: - Optimize campaigns in real time based on shopper behavior - Personalize ads at scale across multiple RMNs - Improve measurement & attribution for smarter media investments Retailers like Target, Walmart, and Kroger are integrating AI-driven solutions to enhance ad performance and deliver more relevant experiences. As a leader in retail media, DIGITS is helping brands integrate AI into their media strategies for better precision, efficiency, and ROI. #retailmedia #AI

Convenience Retail is an Untapped Digital Opportunity – Until Now Millions of transactions happen in convenience stores every day. But until now, there hasn’t been a single, unified platform for brands to reach C-Store shoppers digitally. That changes in April 2025 with the launch of the DIGITS C-Store Retail Media Network (RMN) – the first independent RMN built for the convenience channel. DIGITS is bringing full-scale digital activation to C-Stores, helping brands engage shoppers at every stage of their journey: Search & Browse – Be the top result when shoppers look for snacks, beverages, and essentials Product Detail Pages (PDPs) – Enhance brand presence at the moment of consideration Checkout Attachment – Drive impulse purchases with strategic placements at checkout DIGITS has been leading RMNs since 2016, and now we’re bringing that expertise to convenience retail. Brands looking to secure early access should act now. Learn more... https://lnkd.in/gFjdJqda #RetailMedia #CStoreMarketing #TargetedAdvertising

Smarter Bidding, Better Results: DIGITS + Roundel Introduces Second-Price Auctions DIGITS is excited to offer Roundel? Media Studio's newly available second-price auction on our platform. We are all about helping advertisers bid more efficiently and maximize ROAS! Why does this matter? Lower Costs – Advertisers avoid overpaying for inventory, keeping ad spend optimized. Fairer Competition – Winning bids reflect true market demand, not inflated pricing. Greater Transparency – A more trust-driven media buying process between RMNs and advertisers. Standardized Retail Media Buying – Bringing commerce media closer to the digital ad ecosystem. At DIGITS, we help brands adapt to the latest innovations in retail media. When Roundel Media Studio introduced Second Price Auction, we immediately optimized a client’s strategy leading to higher ad efficiency, increased visibility, and more conversions on Target.com. With DIGITS + Roundel, advertisers can now maximize performance in a commerce media-driven world. Ready to optimize your retail media strategy? Let’s talk. #RetailMedia #Roundel #TargetMedia?

DIGITS is Bringing Retail Media to Convenience Stores! Retail media has transformed grocery and big-box retail, and now, it’s coming to convenience stores for the first time. Launching in April 2025, the DIGITS C-Store Retail Media Network (RMN) is the first-ever independent C-Store RMN, giving brands access to over 1,000 convenience stores across 25+ banners in 20+ states. With millions of transactions daily, C-Stores are a high-frequency, impulse-driven shopping environment. Yet, until now, brands have lacked a unified, digital advertising platform to reach these shoppers effectively. DIGITS is changing that. Our fully managed service helps brands: - Capture shoppers at the moment of purchase with on-site search and sponsored placements - Drive awareness and engagement with high-impact display media across retailer e-commerce sites - Optimize campaign performance with expert data-driven insights This is a major leap forward in retail media innovation. Want to see how your brand can win in the C-Store space?? https://lnkd.in/gFjdJqda #RetailMedia #ConvenienceRetail