Digitas North America

Every brand wants their content to resonate with their audience, but it's easier said than done. It requires a deep understanding of trends and strategic thinking. As shown in WARC's latest white paper, Amy Worcester Lanzi emphasizes that brands must go beyond simply hijacking cultural moments. Instead, they need to focus on cultural insights to forge authentic connections with their growth audiences. Check out these insights and more in the full report here: https://lnkd.in/eQXDqRKG #MarketingStrategy #BrandAuthenticity #CulturalRelevance #BusinessGrowth #WARC

It takes a Unicorn of a leader to make change ?. Congratulations to Danisha Lomax on her Advertising Hall of Achievement induction. And shoutout to the all the 2024 American Advertising Federation Hall of Achievement Inductees. We thank you for everything you’ve brought to the industry. You inspire us all ?. Read the announcement here to learn more about Danisha and the 2024 Hall of Achievement class: https://lnkd.in/gG8mKTtD? #Awards #AdvertisingHallofAchievement #HallofFame #AdvertisingLeaders

Oh, do we have the Gen Z LoyaltTEA ?? Don’t miss the latest episode of Spilling the LoyalTEA with our hosts Melissa Berger and Brad Blackmon, along with special guests CEO, Lashawnda G. and Head of Buyer Development, Barbara Burnett from Colossus SSP. Catch the convo on Colossus’ commitment to equitable representation, expanding advertising beyond mainstream publishers and their new Momentum program. The four also explore how intentionality and authenticity drive Gen Z's loyalty by investing in diverse communities. Give a listen below! ?? Spotify: https://lnkd.in/gFQZTZxc ?? YouTube: https://lnkd.in/gQCGSkSe #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships #GenZ

Megan’s big media prediction? We’re shortchanging the convergence of media and loyalty. What else is Next in Media? In a world where capturing attention is increasingly difficult, Megan explains why focusing on the entire Fluid Funnel is essential for brands to meet a range of evolving needs. From leading with Diversity and Equity, forging strategic creator partnerships, and engaging in “S.W.A.T.” (Share-Worthy and Trending) content to understanding why Retail Media is a powerful revenue stream—Megan covers it all. Thank you, Michael Shields, for featuring Megan on your iconic Next in Media podcast.? ?? Spotify: https://lnkd.in/gjRDb7BS #NetworkedExperiences #Podcasts #CreatorMarketing #EquityandInclusion #CTV #Media #connectedmedia #FluidFunnel #IntegratedMedia

?? Coming in hot, it's the October Culture Briefing from our S.W.A.T. (Share-Worthy and Trending) team! This month, they've been as chronically online as ever to curate the top cultural highlights from the FYP. Swipe through to explore, and let us know which trend caught your eye. Want the full report with insights for the season ahead? Reach out to [email protected] and learn about our dedicated team of social natives and content creators. #NetworkedExperiences #SocialMarketing #Trends #TikTok #SWAT

It's savings event timeee, which means it's time to tap in with SEPHORA. Our Unicorn Creative team worked their magic on the This & That campaign for Sephora's Holiday Savings Event. They tapped the power of music to attract Gen Z audiences and showcase how the shopping experience is playful, fun, and unique at Sephora. The spot shows that the aisles of Sephora are yours to bop and pop through, and get everything you want, too. Congrats to our clients and amazing team for all your poppin' work ??: Jenny Awasano, Sebastian Andreassen, Tori Ciniglio, Ghewa Taha, Jaren Tigani, Ian Downey, Toby Feakins, Katlin Bole, Manisha Dayananda, Dana Thompson, Steven Fried, Megan Baker, Mckenzie Bryan, Courtney Dust, Amanda Clary (Siebert), CSM and Sandra Santacruz. #NetworkedExperiences #Sephora #Client

Drop a ?? if you're ready for highlights from the inaugural Blackweek conference! Our Unicorn and National Co-Lead of Onyx, Ina Joseph, shared top insights gleaned from the week of programming. Check them out here: https://lnkd.in/grt5vcUh #NetworkedExperiences #Blackweek #DiversityInTech #InclusiveMarketing #DEI

Shout out to Stephanie Gilbert, SVP of Marketing & Communications and fellow unicorn! ?? She'll be speaking on a panel at the Brand Innovators Trade Marketing Summit this week. Catch a glimpse of her magic ? on October 29th! https://lnkd.in/eHcJRrvi #NetworkedExperiences #FutureofMarketing #FutureofMedia #BrandInnovators #MarketingTrends

?? Sports are back and bringing all the feels! Whether it's football, basketball, or the World Series, we're here for the community, competition, and epic viral moments. Plus, with women's sports on the rise, there's a huge opportunity for brands to get involved. Check out the latest issue of The Dose by Ali Amarsy and Michele Renkovski to see why the future of sports is looking brighter than ever! ???? #WomenInSports #SportsMarketing #NetworkedExperiences

Catch Amy Worcester Lanzi featured in the latest episode of The Verge’s Decoder podcast! Recorded live at? AWNY, she sat down with Editor in Chief & podcast host Nilay Patel to discuss: ?? The future of marketing? ?? The role of influencers and creators ?? AI's impact on the industry ?? Shifting trends across social platforms Listen now on Spotify: https://lnkd.in/eEyagf8Y #NetworkedExperiences #AdvertisingWeek #AWNY #DigitalMarketing #Podcast #Influencermarketing #socialmarketing #creators