Digitas North America

Oh, do we have the Gen Z LoyaltTEA ?? Don’t miss the latest episode of Spilling the LoyalTEA with our hosts Melissa Berger and Brad Blackmon, along with special guests CEO, Lashawnda G. and Head of Buyer Development, Barbara Burnett from Colossus SSP. Catch the convo on Colossus’ commitment to equitable representation, expanding advertising beyond mainstream publishers and their new Momentum program. The four also explore how intentionality and authenticity drive Gen Z's loyalty by investing in diverse communities. Give a listen below! ?? Spotify: https://lnkd.in/gFQZTZxc ?? YouTube: https://lnkd.in/gQCGSkSe #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships #GenZ

Megan’s big media prediction? We’re shortchanging the convergence of media and loyalty. What else is Next in Media? In a world where capturing attention is increasingly difficult, Megan explains why focusing on the entire Fluid Funnel is essential for brands to meet a range of evolving needs. From leading with Diversity and Equity, forging strategic creator partnerships, and engaging in “S.W.A.T.” (Share-Worthy and Trending) content to understanding why Retail Media is a powerful revenue stream—Megan covers it all. Thank you, Michael Shields, for featuring Megan on your iconic Next in Media podcast.? ?? Spotify: https://lnkd.in/gjRDb7BS #NetworkedExperiences #Podcasts #CreatorMarketing #EquityandInclusion #CTV #Media #connectedmedia #FluidFunnel #IntegratedMedia

?? Coming in hot, it's the October Culture Briefing from our S.W.A.T. (Share-Worthy and Trending) team! This month, they've been as chronically online as ever to curate the top cultural highlights from the FYP. Swipe through to explore, and let us know which trend caught your eye. Want the full report with insights for the season ahead? Reach out to [email protected] and learn about our dedicated team of social natives and content creators. #NetworkedExperiences #SocialMarketing #Trends #TikTok #SWAT

It's savings event timeee, which means it's time to tap in with SEPHORA. Our Unicorn Creative team worked their magic on the This & That campaign for Sephora's Holiday Savings Event. They tapped the power of music to attract Gen Z audiences and showcase how the shopping experience is playful, fun, and unique at Sephora. The spot shows that the aisles of Sephora are yours to bop and pop through, and get everything you want, too. Congrats to our clients and amazing team for all your poppin' work ??: Jenny Awasano, Sebastian Andreassen, Tori Ciniglio, Ghewa Taha, Jaren Tigani, Ian Downey, Toby Feakins, Katlin Bole, Manisha Dayananda, Dana Thompson, Steven Fried, Megan Baker, Mckenzie Bryan, Courtney Dust, Amanda Clary (Siebert), CSM and Sandra Santacruz. #NetworkedExperiences #Sephora #Client

Drop a ?? if you're ready for highlights from the inaugural Blackweek conference! Our Unicorn and National Co-Lead of Onyx, Ina Joseph, shared top insights gleaned from the week of programming. Check them out here: https://lnkd.in/grt5vcUh #NetworkedExperiences #Blackweek #DiversityInTech #InclusiveMarketing #DEI

Shout out to Stephanie Gilbert, SVP of Marketing & Communications and fellow unicorn! ?? She'll be speaking on a panel at the Brand Innovators Trade Marketing Summit this week. Catch a glimpse of her magic ? on October 29th! https://lnkd.in/eHcJRrvi #NetworkedExperiences #FutureofMarketing #FutureofMedia #BrandInnovators #MarketingTrends

?? Sports are back and bringing all the feels! Whether it's football, basketball, or the World Series, we're here for the community, competition, and epic viral moments. Plus, with women's sports on the rise, there's a huge opportunity for brands to get involved. Check out the latest issue of The Dose by Ali Amarsy and Michele Renkovski to see why the future of sports is looking brighter than ever! ???? #WomenInSports #SportsMarketing #NetworkedExperiences

Catch Amy Worcester Lanzi featured in the latest episode of The Verge’s Decoder podcast! Recorded live at? AWNY, she sat down with Editor in Chief & podcast host Nilay Patel to discuss: ?? The future of marketing? ?? The role of influencers and creators ?? AI's impact on the industry ?? Shifting trends across social platforms Listen now on Spotify: https://lnkd.in/eEyagf8Y #NetworkedExperiences #AdvertisingWeek #AWNY #DigitalMarketing #Podcast #Influencermarketing #socialmarketing #creators

A sparkling shout-out for our very own Unicorn ?? , Ali Amarsy, who has been named an Ad Age '40 Under 40' honoree ?? What an impact he's had since bringing his talents to Digitas just over a year ago. Can't wait to see how much more magic he spreads? #UnicornTalent Read the announcement here: https://lnkd.in/ev5Q_9Kn #NetworkedExperiences #AdAge #40Under40 #AgencyAwards #ExecutiveAwards

Huge shout out to the team at Blackweek for a successful week filled with powerful conversations and meaningful connections. ?? Danisha Lomax and Amy Worcester Lanzi graced the stage for the “Diverse Data Matters” panel and emphasized that the next wave of technology requires us to actively lean in so we don’t become servants to it. Swipe to read some of Danisha’s takeaways. More gems from Blackweek are coming soon. In the meantime, check out the latest issue of The Dose, where Danisha advocates for inclusive storytelling. https://lnkd.in/eSxYydtv #NetworkedExperiences #Data #AI #InclusivieData #Blackweek #DEI #Creativity