National Digital Roundtable

Thanks to the team at LinkedIn for your partnership!

It’s not easy to distill a detailed policy speech into a pithy and entertaining #LinkedIn post. But that’s the challenge facing these communicators, who work with major military leaders, ambassadors, business CEOs and think tank experts. National Digital Roundtable and Social Driver are so grateful to LinkedIn for hosting this insightful quarterly roundtable of leaders. Here are a few of my takeaways: ?? A deadlift video (or any show of authenticity) from a leader can lift engagement, especially among their target audience (in this case military recruits). ?? “Be better than the gap” - don’t just post a press release. Distilling a few takeaways can go a long way. ?? Journalists look to LinkedIn for sources - are your profile and posts designed to make sure they find you? We learned so much more, but it has to stay in the room. Thank you for hosting us Christina Maruna and Erica Pyatt!

Huge thanks to the Embassy of Canada in Washington | Ambassade du Canada à Washington for hosting us!

It’s been almost 2 years since I joined the National Digital Roundtable’s Advisory Board. Very thankful to Anthony Shop of Social Driver and Patrick Kane of the Motion Picture Association for their leadership. They’re indefatigable and always organize the best events and round tables… just like the one hosted yesterday by the Embassy of Canada in Washington | Ambassade du Canada à Washington and Michele Anderson. Every event is an amazing learning opportunity as well as a chance to geek out and community building. Love it! Some takeaways from yesterday: - We need to focus on authenticity as currency and on building trust - “Brat” is not just a meme! Let’s give it a true meaning: brand, reputation, and trust :) - Always be in learning mode So many to thank for the great event yesterday, including Michele’s team — Sarah Boorom, Reda Bouizar, Grantly Franklin — the Social Driver team — Jonathan C. Gavejian, Ryan Koom, Leslie Albrecht — among others. And great discussions with thought leaders like Thomas Sanchez, Jennifer Cisneros, Stephanie Quinn, Morgan Anderson, Katherine Brunett McGuire, Kevin Coroneos, Sarakshi Rai, Carla Cabrera Cuadrado, Patrick Realiza, Karen Meurer Bacellar, Chris Abanavas, Carly Elkins, Raman Preet Kaur, and Christian L. Tom. My apologies if I forgot anybody. Definitely looking forward to the next event! … And, by the way, the Canadian Embassy has for sure one of the best views in town! I went up there on their rooftop before, but WOW!

AI bots, deep fakes, and foreign online troll armies don’t vote, but their influence on the electorate is undeniable. From Russian propaganda campaigns that leverage influencers to viral fiction spread by political candidates, a sea of disinformation and misinformation has engulfed our politics and national conversations about elections. So how do we get our arms around this perplexing problem and what can be done to address the threat to democracy? Muchas gracias to Embassy of Spain in Washington, D.C. for hosting Social Driver and National Digital Roundtable for an important discussion about this topic. Andy Grabel wrote a great recap you can find here: https://lnkd.in/g5durFBn If you are interested in hosting or participating in future National Digital Roundtable events, let me know!

AI bots, deep fakes, and foreign online troll armies don’t vote, but their influence on the electorate is undeniable. The National Digital Roundtable and the Embassy of Spain hosted a breakfast convening last month that offered sobering assessments of this threat and potential solutions. Thanks to Andy Grabel for summarizing this wide-ranging event into a cohesive recap!

Last week, our friends at Free the Facts hosted a happy hour bringing together National Digital Roundtable leaders together for a night of networking and discussing the latest digital trends. We're so grateful to have such a strong community of brilliant strategists who make events like these some of the best in DC! If you're interested in hosting a happy hour or roundtable in the future, please reach out to our team!

There's still plenty of time to register for our next Digital Social Hour! Join us on September 12 at Free the Facts to connect with digital strategists across every generation, foster collaboration, and share knowledge over bites and beverages. Register here: https://bit.ly/47h2Nw3

Take me out to the roundtable! ? A huge thank you to the Baltimore Orioles and Kerry R. Watson, Jr., Cal Perry, Kaitlyn K., and Sofia Lucero for hosting members of the National Digital Roundtable for a night of baseball and insights on how their team is knocking it out of the park on social media and within the community. We learned about the O’s approach towards engaging different audiences on various platforms, how they’re connecting with Baltimore and fans across the country, and even caught a foul ball!

Join Free the Facts and the National Digital Roundtable on Thursday, September 12 for a happy hour mixer that brings together digital strategists across every generation to foster collaboration and share knowledge over bites and beverages. This event provides a unique opportunity to forge connections and unlock the full potential of digital content creation and distribution. Register here: https://bit.ly/3Z5TP2P