Digital Edge Marketing Agency

Have you RSVP’d? It’s almost time for Digital Edge’s latest webinar! ?? What: ??Hot Takes: Meetings Trends ?? Who: @Mya Surrency & @Jaimie Hart ??? When: Tuesday, March 18, 2025, @ 2 p.m. EDT ?? Where: LinkedIn Sign up to attend. ?? #meetingsmarketing #b2bmarketing #destinationmarketing #travelandtourism

We love to see our clients' names on the list of Smart Meetings 2025 Smart Women in Meetings Award Winners! ?? Inductees to 2025 Smart Women in Meetings Hall of Fame: ? Karen Strgacich, National Director of Hotel Sales, Southwest and Southern California, Los Angeles Tourism & Convention Board ? Anna Marie Presutti, CEO, San Francisco Travel Association All-Time Hall of Fame: ? Mariles Krok, CMP, CMM, Chief Convention Sales & Services Officer, Visit Sacramento Innovator Award Winners: ? Lauran Peoples, Director of Sales, Marketing & Business Development, Richmond Region Tourism ? Lynn Whitehead, Vice President of Global MCI Sales and Marketing, Meet Hawaii‘i Industry Leader Award Winner: ? Ann Janes Quinn, M.A., CIS, National Director – Hotel Sales Northeast, Luxury, Los Angeles Tourism & Convention Board Congratulations to these female rockstars and all of this year's winners! ?? #smartmeetings #smartwomen #meetingsandevents

As a female-founded and female-led business, we'd be remiss not to acknowledge International Women's Day this past weekend. We're so grateful for the inspiring women here at Digital Edge and across the travel & tourism industry. ?? #internationalwomensday

??♀? If you don’t want to give meeting planners the ick… …You better pay attention to these 2025 trends. ?? Mya Surrency and Jaimie Hart won’t be holding back in our must-attend webinar here on LinkedIn. They’ll go through this year’s industry predictions and let you know which ones to keep on your radar. Register today to save your spot and get event reminders. https://lnkd.in/e4pd5Ugm #meetingsmarketing #b2bmarketing #destinationmarketing #travelandtourism

Whether it's through sharing kudos on Slack or Bonusly points, we love to celebrate our team every day at Digital Edge. But yesterday, we had a special lunch to celebrate our #DigiBunch. And today, we continue to express our appreciation for our group of unique individuals. Thank you. #EmployeeAppreciationDay

Join our Founder, Mya Surrency, and VP of Marketing Strategy, Jaimie Hart, as they serve up steaming hot takes on which industry predictions are coming in hot. ?? Hit attend for reminders about the webinar on LinkedIn at 2 p.m. EDT on March 18 and get access to the replay if you can’t join us for the live event.

When it comes to growing meetings & conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick. Sure, paid media plays a role. But truly effective B2B marketing for destinations requires a multi-channel strategy that goes beyond ad placements. Why's that? 6 reasons. Because effective B2B marketing... 1. Is built on relationships 2. Must be sales-focused 3. Needs to include content to guide meeting planners through the decision-making process 4. Requires data-driven targeting 5. Addresses the unique needs of planners with customized engagement 6. Should allow for continuous optimization ?? https://lnkd.in/eRrddg28 #destinationmarketing #b2bmarketing #meetingsmarketing #travelandtourism #meetingsmeanbusiness

You've got the green light. ?? Yes, it's okay to have multiple partner agencies — an AOR, PR agency *and* a niche B2B agency for your meetings, sports and travel trade. It's not a replacement of your internal teams or a duplication of their efforts. It's a way to extend your internal teams' bandwidth *and* get specialized expertise (because let's be real: We can't all be experts in everything). Here are 4?? reasons to go ahead and add a B2B agency to your roster of partner agencies. ?? 1. Bridge the gap between what sales needs & marketing manages: Identify the work you manage internally and where you can lead external teams. When you partner with a B2B agency, you gain extra resources for the sales team and brand management. 2. Gain Specialized Expertise & Planner Perspectives: When you hire multiple agencies, you hire the best services and expertise from each of them. 3. Extend your existing brand efforts: In addition to aiding your AOR in strategic meetings campaign planning, Digital Edge, a solely B2B-focused agency, ensures brand consistency through collaborative refinement. 4. Maximize your efforts with strategic collaboration: When you have multiple partner agencies tasked with specific marketing aspects, you receive customized support through strategy. This increases your internal teams' bandwidth. #b2bmarketing #meetingsmarketing #travelandtourism

Atlanta Convention & Visitors Bureau and Digital Edge had been working together for over a half-dozen years when they decided to take their relationship to the next level: strategic consulting. Not only has DE’s partnership with Atlanta CVB evolved, but our collaboration with their agencies of record has strengthened, which in turn has provided more support and meaningful cooperation for mutual success. https://lnkd.in/eapTkVfg #DiscoverATL #ATLMeetings #meetingsmarketing #b2bmarketing #travelandtourism #meetingsmeanbusiness

On my way home from an incredible two days in New York City. Digital Edge Marketing Agency won Platinum at the #adrianawards for our Visit Rapid City #meetingsmarketing campaign! Loved seeing a small destination win Big with the likes of Marriott Bonvoy, Puerto Rico, etc. congratulations to Brook Kaufman, Dani Benne and Tyson Steiger and thank you for being incredible partners to our team. One of the best parts of this trip was bringing my Mom with me for a quick two days. Seeing her soak up the city, the energy and wanting to explore as much as possible was the best. Seeing her embrace travel, meet total strangers and love every minute was so amazing. Mom hasn’t been to NYC since the 1980’s and she can’t wait to come back! #poweroftravel