Digital Surgeons

Your story is your strategy. Let's tell yours. #innovation #digitalmarketing #management

Digital Surgeons turned an abandoned bus depot into a stunning tech and innovation campus… And we do the same thing with websites and other digital experiences.

Great brands are the result of mining this intersection. ? We can't settle for only one or the other. Digital Surgeons #branddna

Why did I come to Digital Surgeons 3 ? years ago? I joined so I could work with two leaders who made me better every day. They set the bar and built the reputation that we carry on today. #forwardobsessed

Our company, Digital Surgeons, began in a college dorm room… And over all these years, our sweet spot has remained consistent: Helping clients tell THEIR stories.

It's tempting to think of design like "magic."? ? But while the impact of good design can be magical… ? The process takes a lot of hard work.? ? Lots of questions. Lots of listening.? Lots of sketchbooking. Lots of erasing.? ? And yes, lots of coffee.? ? This is a screenshot of some of the MANY logo sketches that we worked through around Tweed New Haven Airport… ? Before ultimately settling on a logo that we're really proud of.? ? As creatives, we don't get to skip the reps… ? Quantity = Quality. Digital Surgeons Tweed-New Haven Airport (HVN)

The best days are when we're working collaboratively on a client's brand/business. Those moments are so energizing! #forwardobsessed Digital Surgeons #branddna

In today's digital landscape, authenticity is key to a brand's survival. Machine-generated content seems to be not so slowly taking over the online world, making it crucial for brands to focus on delivering real value and meaningful connections. At Digital Surgeons, we believe that by focusing on authentic experiences, brands can avoid becoming diluted over time, if not irrelevant, due to a lack of trust. The "Dead Internet Theory" that we're all reading about, where bot-driven interactions dominate online spaces, may seem extreme, but it highlights a harsh reality: online experiences now feel more superficial, lacking a human touch. Once a platform for self-expression and the ability to access the world's wealth of information, the internet now seems controlled by algorithms that mislead and disengage users, eroding trust. As online engagement becomes less personal, people long for genuine connections. This is why we believe a brand's story is its most powerful strategy. When brands tell their story authentically and consistently, people find them in the right places. Our Brand DNA approach helps brands achieve this authentic resonance through Essence, Expression, and Ecosystem. Essence is the heart of a brand, encompassing its mission, vision, values, and positioning. Expression brings this Essence to life visually and verbally. Ecosystem converges Essence and Expression across all marketing channels, creating authentic and memorable experiences for audiences. By grounding every touchpoint in this DNA, we ensure brands connect with people, not just reach them. We're not just brand creators; we're transformation enablers. We strategically navigate the universe of channels and platforms using pirate metrics to keep ourselves honest, avoiding digital trends that can dilute a brand's message. By doing so, we prevent brand fragmentation and ensure our clients' messages are clear, impactful, and resonate with authenticity-seeking audiences. Marketers should focus on simple, honest interactions that tell compelling stories that move people. In a world full of online doubts, genuine messages build strong connections. The "dying internet theory" signals a need for marketers to be vigilant. Let's seize this opportunity to reconnect on a human level. We're here and ready to help brands shift towards authenticity, using Brand DNA to guide us toward creating experiences that reflect a brand's essence and connect in meaningful ways that ultimately move the business forward.

The Pirate Metrics framework—Acquisition, Activation, Retention, Referral, and Revenue—is a roadmap for growing your business. By focusing on these key metrics, you can better understand and serve your customers’ needs at every stage. How about this example from Dropbox? Acquisition: Offered free storage space for sign-ups, leveraging word-of-mouth marketing. Activation: Simplified the onboarding process with an easy-to-use interface and quick file syncing. Retention: Provided regular updates on storage usage and new features to keep users engaged. Referral: Implemented a referral program offering additional free storage for both the referrer and the new user. Revenue: Introduced tiered pricing plans for additional storage and features. Result: Dropbox grew from 100,000 to 4 million users in just 15 months using this strategy. I double-dog dare you to come up with another one. Is that too strong? Digital Surgeons #branddna #branding #marketing

Ok then, to make up for my morning lie, here is the step by step per the previous post, which references the previous, previous post about Pirate metrics as it relates to Madison Reed and then I'm moving on with the day. And you should too not that you were falling out of your seat waiting for this. https://lnkd.in/eXcBUkut Here's a step-by-step approach to audit Madison Reed: 1. Acquisition Audit Goal: Identify how Madison Reed attracts customers and which channels are most effective. Actions: Analyze traffic sources: Website, retail partnerships (e.g., Ulta), social media, paid ads, TV campaigns. Review conversion rates from visitors to leads: What percentage of website visitors take the next step (e.g., signing up for consultations or purchasing kits through any channel)? Explore the effectiveness of SEO, content marketing, and television advertising. 2. Activation Audit Goal: Understand how quickly and effectively new users experience value. Actions: Track customer onboarding processes: Analyze how well first-time customers use tools like color matching technology and access consultations. Measure the success of first purchase activations: How many customers return after their first kit or Color Bar service? Review conversion metrics for first-time users who book services at Color Bars or order online. 3. Retention Audit Goal: Measure how well Madison Reed retains customers after the initial interaction. Actions: Examine customer engagement metrics like repeat purchases and membership sign-ups (e.g., Limitless Pro Plus or + membership). Analyze retention rates for both at-home and in-store customers over multiple months. Do users buy more DIY kits after a service at the Color Bar? Review CRM and loyalty programs: Are they encouraging long-term engagement? 4. Revenue Audit Goal: Assess the monetization strategies and revenue generation. Actions: Break down revenue streams: Direct-to-consumer sales (online kits), in-store Color Bar services, and partnerships with retailers like Ulta. Examine upselling strategies: What percentage of customers buy additional products like treatments or tools during a service or through follow-up emails? Evaluate pricing strategies and discounts: How do memberships, recurring subscriptions, and promotions impact revenue? 5. Referral Audit Goal: Understand how likely customers are to recommend the brand. Actions: Measure Net Promoter Score (NPS) to gauge customer satisfaction and likelihood of referral. Analyze social proof elements: Reviews, ratings, and testimonials on the website and external platforms like Ulta or Sephora. Track referrals from existing customers through referral programs or organic social media shares. Thank you and good day. Digital Surgeons