Digital Surgeons

Your story is your strategy. Let's tell yours. #innovation #digitalmarketing #management

"We." "Us." "Our." It's understandable that brands want to talk about themselves... But, a more effective way? "You." When we show how our product or service will transform a client's life or business... Then our message can actually break through the noise. Digital Surgeons

Check out this clip from the Designing Demand podcast where Beth Wood Leidt, the EVP and global Chief Marketing Officer at Principal Financial Group?talks about the balance between performance and brand growth in marketing.? Check it out here, and go watch the full interview via the link in the comments ??

AI is great at a lot of things... Designing logos/glyphs isn't one of them. While it'll come up with visually striking images, they are just that: images. Not an embodiment of a company, its people, and its mission. This still requires a ton of human intentionality and creativity. We're looking back on some that we've done in the recent past at Digital Surgeons now that we have a minute to reflect. It was really fun for our team to craft this one for Connecticut Center for Advanced Technology (CCAT).

Here's another gem from our Designing Demand podcast episode with Beth Wood Leidt, EVP and global Chief Marketing Officer at Principal Financial Group?, where she talks about finding her marketing spark.? Check it out here, or view the full interview via the link in the comments. ??

We're back with another season of the #designingdemand podcast.? The world is changing fast. Brands that don’t adapt will be left behind. That’s why we created Designing Demand—a podcast about the future of brands, marketing, and business, hosted by Pete Sena. Each episode features conversations with industry leaders shaping the way brands connect with culture, customers, and society. Season 2 kicks off with Beth Wood Leidt, EVP & CMO at Principal Financial Group. Beth’s marketing journey began with a simple realization: Her passion wasn’t in finance but in understanding consumer behavior. That passion took her from Frito-Lay and Johnson & Johnson to leadership roles at MassMutual, Guardian Life, and now Principal Financial Group. In this episode, Beth shares: - Lessons from leading across industries, from consumer goods to financial services. - Why a “challenger brand” mindset is key to staying relevant. - The balance between brand-building and performance marketing. - How curiosity and AI are shaping the future of marketing. If you’re curious about building brands that resonate, leading with purpose, or adapting to change in a fast-moving business world, you won’t want to miss this conversation. ?? Here's a sneak peek here, and watch the full episode—link in the comments!

Marketing that looks and sounds too polished can feel like a product of the machine and be dismissed. The counter movement? Marketing that embraces imperfection, personality, truth, and, where possible, live. AI is powerful, but authenticity is priceless. Digital Surgeons

Your website. Your IG post. Your marketing email. We're lucky if people read past the 8th word. If we want to make an impact? We need to make it before they move on. You still there? Hello? Damn. Digital Surgeons

Create mental shortcuts (Apple = innovation, Volvo = safety)... Reinforce them over time (radical focus in messaging)... And remove friction from the choice (simple products that align with the brand story). If customers have to think too hard? We've already lost. Digital Surgeons

Orchestrating great content takes precision. Pre-production planning, seamless production execution, and strategic post-production all come together through strong collaboration. Another content production day wrapped for our one of our clients where the alignment, agility, and creativity from the team made all the difference. When every detail is dialed in, the result isn’t just content—it’s brand impact. #ContentStrategy #CreativeExcellence #BrandImpact