Digital Reach Agency

Jordan Gibson explains why B2B SaaS and tech companies fail when they treat brand as a “nice-to-have” in their go-to-market (GTM) strategy??. In this piece, he breaks down how brand drives demand, builds trust, and accelerates pipeline growth—making it the ultimate GTM superpower????. Brand Is Your GTM Superpower—Here’s Why?? ?Problem B2B SaaS & tech companies treat brand as a “nice-to-have” in their go-to-market (GTM) strategy. ??Solution Here’s the truth: Brand isn’t just about aesthetics—it’s all about building trust??, differentiation??, and pipeline acceleration??. At Digital Reach, we know that GTM isn’t just about running demand gen campaigns or optimizing RevOps. Without a strong brand, even the best GTM strategy sputters in the mud??. How Brand Fuels GTM Success at Every Stage? ?Brand defines demand, not just captures it. Your brand narrative creates desire and urgency before your audience even enters the funnel. Without it, you’re just another option in a crowded market. While organizations may rely on SEO as a reactive solution to consumer demand, brand proactively generates new demand and educates consumers on what they should seek intuitively. ?Brand builds trust faster than education. Enterprise SaaS and tech organizations often face lengthy sales cycles?, relying on educational assets to guide buyers through the funnel. A strong, recognizable brand reduces friction in and speeds up the buying process. Prospects already know what you stand for—so when the time comes to make a decision, they choose you over an unknown competitor. ?Brand captures more market share and pipeline. When your visual identity?? and messaging??? is clear, consistent, and highly resonant across all GTM touchpoints—website, ads, sales conversations—prospects are more likely to return and engage with your brand over competitors. It’s for this reason emotionally connected brands often outperform the market, leading to a stronger share of voice?? and increased pipeline volume??. What a GTM Roadmap Looks Like with Brand at Its Core??? For B2B organizations looking to nail their GTM strategy, here’s what a best-in-class roadmap should include: ??Market Intelligence: Deep research into customer pain points, competitive landscapes, and market dynamics to inform positioning and messaging. ??Market Segmentation: Identifying and targeting high-value segments that align with your unique value proposition, ensuring precision in marketing efforts. ??Product Positioning: Clearly defining how your solution uniquely addresses customer challenges and stands out in the market. ??Brand Messaging: Developing a cohesive and compelling narrative that resonates across channels, reinforcing trust and credibility. ??Sales & Marketing Alignment: Ensuring that your GTM execution isn’t fragmented—when brand, demand gen, and sales move in sync, results follow. Without brand, GTM is just logistics. With brand, it’s unstoppable.??

?? B2B brand building isn’t just important—it’s essential! In a digital landscape crowded with competitors, building a strong brand is the key to differentiation, trust, and long-term success. ?? Huge shoutout to Jordan Gibson?? for this insightful blog post breaking down why brand building is no longer optional for B2B companies. If you’re still prioritizing short-term lead gen over long-term brand equity, this is a must-read! ?? ?? Read it here ?? #B2BMarketing #BrandBuilding #MarketingStrategy #DigitalMarketing

???? Finding the Perfect Human + Machine Balance ???? A huge thanks to Tyler French for this insightful deep dive into the perfect balance between automation and human expertise! ?? In a world where AI is evolving rapidly, knowing when to leverage technology and when to rely on human intuition is key to success. Key takeaways from the blog: ?Automation is powerful, but human oversight is essential. ??Efficiency vs. Empathy – Machines process, but humans connect. ??The best results come from collaboration, not competition. Tyler breaks it all down in this must-read blog! Check it out and let us know your thoughts. ?? ?? https://lnkd.in/e5UUSXT6 #AI #Automation #Marketing #Strategy #ShoutoutToTyler #DigitalTransformation

?? Don’t Miss Our Upcoming Webinar! ?? Discover how AI is reshaping GTM. Learn which tools to use, quick wins, and how to prep your data. ?? Date: Next week, Wednesday, 3/26 ? Time: 11 AM PST / 2PM EST ?? Topic: The AI in GTM Deep Dive ??Register now for expert insights! https://lnkd.in/dAVAbddC #Webinar #AI #GTM #Marketing2025 #LearnWithUs

Shoutout to Tyler French for sparking this conversation! Organic traffic isn’t dead—it’s just changing. With AI tools like ChatGPT reshaping search, now’s the time to adapt. Tyler breaks down why AI-driven traffic matters and how to leverage it. Check it out! ?? Organic traffic is dead. Not really. It's just changing. Have you noticed a bit of a slump in your traditional SEO results? You’re not alone. While it's not the end of the world, it might just be time to look at AI-driven search traffic as your new secret weapon. ?? Why AI Traffic Could Be Your Next Big Win AI tools like ChatGPT are reshaping how potential customers find your site. This traffic often shows up as referral but acts a lot like the good old organic search—only better. Why is it better? Because these AI-guided visitors are often more targeted and engaged, leading to higher engagement and better conversions. ?? How to Ride the AI Wave Focus on Authority: AI digs deep, so surface-level content won’t cut it. The more expert and comprehensive your content, the more likely AI tools will favor it. Context is King: Forget keyword stuffing. In the AI era, your content needs to be contextually rich and genuinely useful. Analytics are Gold: Dive into your traffic sources. AI might already be a bigger player than you think in driving traffic to your site. ?? So, What’s the Takeaway? AI-driven search traffic isn’t just a blip on the radar, it's becoming a major player in digital marketing strategies. By crafting content that resonates on a deeper level, you’re not just keeping up, you’re staying ahead. Ready to boost your SEO strategy and get ahead of the curve? Let’s chat about how to make AI work for you! https://lnkd.in/eaC-FSVG #DigitalMarketing #B2BMarketing #AISearchTraffic #SEO #ContentStrategy

?? Every brand wants to find the pot of gold at the end of their go-to-market strategy, but is your roadmap actually leading you there? ?? Most teams chase rainbows ??, hoping for pipeline success without a clear execution-ready GTM plan. Here’s how to make sure you’re following a real roadmap to revenue when you partner with DRA: ?? Immersion – We'll deep dive into your brand, website, data, and audience insights ?? Evaluation – We'll audit your brand, DX, RevOps, and pipeline generation to spot gaps ?? Strategy – You'll receive an execution-ready roadmap designed for scale and success No luck needed—just a proven process to smash your pipeline targets, delivered fast and backed by a money-back guarantee. Ready to follow a GTM roadmap that actually leads to gold? Let’s talk. https://lnkd.in/evsM6mnR #StPatricksDay #GoToMarket #GTMStrategy #PipelineGrowth #NoLuckJustStrategy

A great Go-to-Market strategy is like the perfect pie recipe—data-driven, well-executed, and designed to keep customers coming back for more. At Digital Reach, we help brands find the perfect toppings: ?? Measurable results (because gut feelings don’t cut it) ?? Pipeline growth (because traction matters) ?? RevOps (because efficiency is everything) ?? Brand impact (because standing out wins deals) Today, we’re serving up measurable results—and maybe a slice of pie, too. ???? (Yes, pizza still counts.) What’s your secret ingredient for GTM success? Drop it in the comments! ?? #PiDay #GoToMarket #MeasurableResults #PipelineGrowth #RevOps

What happens when you mix B2B marketing, ABM strategy, and a little bit of digital magic? You get a powerhouse conversation with our Co-Founder & COO, Andrew Seidman, on the B2B Brand180 Podcast!???? Andrew sat down with Linda Fanaras to chat about: ?? The secret sauce behind integrated B2B marketing ?? Why ABM is a game-changer for sales & marketing teams ?? How to align sales & marketing so they actually work together ?? A real-life case study with VMware that drove serious results And of course, some rapid-fire fun to wrap things up!? Ready to level up your B2B marketing game? Listen now: https://lnkd.in/eXrJhPDa #B2BMarketing #DigitalStrategy #AccountBasedMarketing #SalesAlignment #MarketingMagic #Brand180Podcast

??Is your MarTech stack wasting money? Many overspend on outdated tools! Caroline McPhail shares why audits matter—plus, grab our free optimization template!?? What is a MarTech audit and why is it important??? A MarTech audit identifies, analyzes, and documents all marketing and sales tools to ensure they work effectively, align with business goals, and maximize ROI.?? MarTech audits are important for several reasons: ?Account for & categorize all tools ?Optimize technology investments ?Monitor tool performance & integration ?Improve tool understanding, productivity, & efficiency ?Identify redundancies or underused tools ?Plan upgrades/replacements ?Enhance data flow, security, & compliance ?Strengthen collaboration, training, & expertise The biggest mistakes we see our clients make? We see many clients have technologies that do the same thing, ones they don’t use anymore, and tools that can be combined into one. And guess what’s the best part about uncovering those? Saving money.??And in this market, we all need to do that. What’s the best way to keep track of all this??? Use a spreadsheet to track company-wide technologies. Not sure where to start? We’ve linked a template below. It helps onboard new employees and saves time—just share it when asked about tools instead of explaining (and let’s be real, even if you made it, that information doesn’t always stick around in your brain forever).?? How often should you audit your systems?? Auditing your MarTech stack should be a quarterly or bi-annual activity. Some people (not pointing fingers??) in companies go off and buy something on their own not realizing the company already has a similar tool. That’s why, when auditing your MarTech stack, it’s important to involve every team at your company.???? What should be included???? Put simply: everything. You don’t just want to audit your typical marketing technology, it’s important to encompass all systems. These include platforms that do: ??A/B testing ??Advertising ??Affiliate, content, email, & video marketing ??Campaign performance & web analytics ??Chat ??Content, data, & project management ??Conversion optimization ??CRM ??Customer data, service, & support ??Direct mail ??Lead generation, nurturing, & scoring ??Marketing automation ??Paid search ??SEO ??Social media Where should you start??? We know this can seem pretty daunting at first. That’s why we created a template for you to use. As always, we’re here to help you iron out your internal processes, ensure your systems work together smoothly, and get the most out of all your systems.???? MarTech Audit Template: https://lnkd.in/eJgfFy8B Ready to learn more? Visit us here! https://lnkd.in/e9WMidJB

?? Trust is everything in business—just ask Andrew Seidman! ?? In this clip from the Clearbrand Podcast, Andrew shares his exceptional customer experience with Zappos. ???? ?? Want more insights? Watch the full podcast and level up your go-to-market strategy! ?? ?? https://lnkd.in/eXeqigzd ?? Ready to dive into GTM success? Get the roadmap to take you there! ??? ?? https://lnkd.in/ez6AMS6d #CustomerExperience #TrustMatters #GoToMarket