Digital Onboarding, Inc.

We’re looking for a strategic, creative, and data-driven Content Marketing Manager to lead the evolution of our content strategy, grow our digital presence, and drive engagement across the entire customer journey. 🚀 🔹 Key responsibilities: - Develop the content strategy from the ground-up - Manage and grow key content channels - Lead our SEO strategy - Develop a wide variety and formats of different content - Support our Executive Thought Leadership initatives - Develop our annual industry report 🔹 Who we're looking for: - 5+ years in B2B content marketing, preferably in SaaS or Fintech - Hands-on experience managing SEO strategy and performance tools - Strong writing, editing, and storytelling skills with a portfolio of diverse content - Someone familiar with our market (banks and credit unions in the US) 🔹 Who we are: Digital Onboarding is an award-winning engagement platform helping banks and credit unions activate, engage, and grow lasting relationships. Get the details and apply here: https://lnkd.in/ggj-Fgf2

In an increasingly digital world, customers and members expect highly personalized experiences. Gone are the days of one-size-fits-all campaigns. Learn how behavioral triggers and data-driven targeting can boost engagement, retention, and personalization: https://lnkd.in/dsJ6AAaS

NEW PLAYBOOK: The Smart Marketer’s Playbook for Powerful Segmentation. Download it to discover how to combine data, segmentation, and automation to deliver smarter, more personalized campaigns at scale. Every financial institution is fighting for attention, so just how do you stand out and actually connect? The answer isn’t shouting louder. It’s marketing smarter. Ebony Ivey packed this playbook with advice. 💡 Share it with every community bank and credit union marketer you know! Download the playbook: https://lnkd.in/gDA33Vqf

Banks and credit unions rely on digital marketing to engage customers and members remotely. Too often, activation and cross-sell campaigns fall flat, resulting in idle accounts, stagnant relationships, and wasted marketing dollars. Join this Masterclass, hosted by our very own Ebony Ivey, and learn how to harness your data and set ideal targeting conditions. Discover how top-performing institutions go beyond first-name greetings to make their campaigns resonate and drive action. You'll walk away having learned how to: ✅ Leverage first and third-party data to supercharge campaign performance ✅ Target the right customers and members for greater relevance ✅ Personalize beyond the basics to maximize impact This is the 1st episode in our new monthly Engagement 🎓 Masterclass Series designed to share customer and member engagement strategies and best practices for banks and credit unions - you won't want to miss it!

⚡️NEW DATA ALERT ⚡️ Cornerstone Advisors & Alkami Technology released the 2025 Digital Banking Performance Metrics report. Check this out 👇 DIGITAL SPENDING SLOWED AFTER THE BOOM 🔹 After 3 years of double-digit % growth, AVG digital spend fell ~30%. 🔹 ‘23 AVG: $779K per $1B in assets 🔹 ‘24 AVG: $551K per $1B in assets  DIGITAL BANKING IS A SEA OF SAMENESS There is a growing parity among FIs:  🔹 ~90% offer card management controls 🔹 ~75% enable travel notifications 🔹 ~70% provide PFM, bill pay management, credit monitoring, & savings goal-setting. The opportunity: Just 16% offer subscription management (poised to double by year-end). Our take 👉 FIs dumped $$$ into digital, but to what end? It didn't drive differentiation. Accenture reported that top banks' mobile app ratings are consistently above 4.5/5. It's tough to carve out a superior position when everyone makes the same moves. We beg you: Dare to be different! 💪 DIGITAL ACCOUNT OPENINGS ARE UP & SO IS ABANDONMENT The % of digital checking account openings grew 31% YoY, but don’t get too excited. 🔹 Just 1 in 5 checking accounts are originated online. 🔹 Digital loan apps remained flat (41% of the total) 🔹 The AVG digital app abandonment rate more than doubled YoY (to 67%) Our take 👉 For crying out loud! It's '25 & 80% of checking accounts are opened in a branch? We can do better. Let's take a cue from the simple experiences Neobanks offer. MEGABANKS & NEOBANKS ARE WINNING Community banks & CUs have a product problem. 🔹 They captured only 9% of new accounts opened in ‘24 🔹 Megabanks & Neobanks don’t just have speedy account opening, they designed better products. 🔹 Fintechs like Chime, Dave & MoneyLion offer new customers a “line of credit” 🔹 Open a new checking account & a brokerage account at JPMorgan Chase, & you get $900. Our take 👉 We wouldn't give Chase that much credit. If you have to bribe people to adopt your products, you have a product problem, too. ACTIVE DIGITAL USERS ARE UP 🔹 AVG active digital banking users as a % of checking accts is up 10% YoY (85%). (Remember that joint owners inflate this figure.) 🔹 Active digital users log in an AVG of 4x/week eSTATEMENTS ARE DOWN 🔹 70% of active digital users have eStatements (down 14% YoY). 🔹 That’s not the full story. Sometimes, eStatements are a requirement. 🔹 Just 54% of active digital users actually opted out of paper statements. Our take 👉 Don't make people log in to opt out of paper! It creates friction & tanks your adoption figures. CROSS-SELLING IS SLIGHTLY UP The AVG FI expanded its relationships with digital users by 1.22 new products per year (up 15%). Our take 👉 Cross-sell efforts fail when you don't engage customers & members first. Help them use the products they opened, make your offers targeted & easy to accept & you'll see greater success! Read the full report: https://lnkd.in/g2vdJebf

🗓️ Mark your calendar for April 22 to join the first episode of our monthly Engagement Masterclass Series: Mastering Data-Driven Segmentation, presented by our new Growth Strategy Team. Learn how to use behavioral and demographic data to build high-performing segmentation strategies that drive real results. 👉 Register today: https://lnkd.in/g56v_NHN

Recent court action has changed the landscape of how #communitybanks and #creditunions can approach customer and member outreach under the Telephone Consumer Protection Act (#TCPA). While one burdensome rule has been struck down, new consumer protection standards are still moving forward. Good news side note: Institutions that use our platform are already compliant with these new revocation rules. 🥳 In our latest post, we summarize what FI marketers need to know about TCPA changes—and how to stay compliant while continuing to engage customers and members. Check it out: https://lnkd.in/gXAX2q5z

Johna Lesieur joined our team as a Senior Customer Success Manager! 🎉She's a strategic thinker and proactive problem-solver who will play a key role in ensuring our bank and credit union customers derive maximum value from our platform. We're so happy that you're here, Johna! 👏

We're excited to welcome Afton McCann to the team as Staff Product Designer! 🥳 She will play a crucial role in shaping the user experience of our platform by creating intuitive, engaging, and visually appealing interfaces. Welcome to the best team ever, Afton! 🙌

We had an amazing time at Alkami Co:lab! 🎉 Exciting conversations, great connections, and big momentum for our partnership with Alkami Technology. 🤝 Together, we’re turning digital banking into a conversion engine—helping banks and credit unions drive engagement, increase product adoption 📈, and fuel growth. With our seamless integration, financial institutions can turn every digital interaction into action. The future is digital-first, personalized, and frictionless. Let’s go! 💡  #DigitalBanking #Fintech #ConversionEngine #BankingInnovation #Alkami Jeffrey T. Destin Wilson-Nix Timothy Broyles Meagan Kraft Kalie Brittner Deborah Colby