lockr

lockr has been acquired by Viant Technology! This marks a major milestone in our mission to drive a more connected, privacy-first advertising ecosystem. Viant’s commitment to AI-powered efficiency and outcome-driven measurement makes this the perfect next step for lockr’s Audience Integration Manager (AIM). By integrating with Viant’s Household ID and IRIS_ID, AIM will help publishers and advertisers scale first-party data activation, improve targeting, and enhance measurement—without the complexity of traditional integrations. We’re excited for this next chapter and grateful to our team, clients, and partners who made this possible. The future of addressability is here, and we’re just getting started.

Big news for publishers - lockr's Audience Integration Manager (AIM) is live in Amazon Publisher Services’ (#APS) Connections Marketplace for seamless enablement. Publishers use lockr AIM to: - simplify their identity strategy and manage their first party data - minimize client side integrations to improve overall site performance - improve their data enrichment and monetization strategy - convert anonymous newsletter clicks to known with automatic UTM recognition “This integration highlights lockr’s mission to simplify and future-proof first party data collection, enrichment, and activation for publishers. By meeting them where they are and aligning with trusted platforms like APS Connections Marketplace, we’re helping publishers with turn-key integration options in order to stay ahead of industry shifts while focusing on what they do best—delivering value to their audiences.” ~ Keith Petri, CEO of lockr #amazonpublisherservices

All IDs at the speed of one ?? Page load tests confirm lockr AIM delivers on speed in multiple ways: faster deployment and enhanced page performance. Early adopters moving from client-side integrations to AIM’s server-side infrastructure have already seen the benefits—alternative IDs load up to 2x faster. And we’re only just getting started. We’re adding contextual data providers soon to help enrich your first-party data strategy even more. Curious about how your site stacks up? Try using PageSpeed Insights to measure performance (link below). With fewer scripts and faster load times, AIM is like credit repair for your website. #lockrAIM #SitePerformance #FirstPartyData

lockr uses its first-round draft pick to enlist the expertise of Joanna Burton on its advisory line-up! In a move that’s sending shockwaves through the industry, lockr has drafted Joanna Burton, a seasoned pro with an all-star background and a reputation that precedes her. At lockr, we’re not just playing the game; we’re looking to redefine it. We’re building a dream team that understands the field, supports each other, and shares our vision for a utopian future. Joanna’s unshakeable focus on the consumer and her strategy skills are the key plays we need to push us into the end zone. We’re pumped to kick off this journey with Joanna and can’t wait to see the transformative impact she’ll have on our team and the industry as it redefines itself post-cookies. Let’s make this next chapter one for the history books!

Experian Marketing Services dove into lockr’s perspective on consumer awareness around marketing practices, privacy rights, and the future of relationships between brands and their audiences. Watch the highlights of Keith Petri's thoughts on the industry challenges, proposed solutions, and predictions for the year ahead. Experian did a service to the market in aggregating thought leaders to discuss retail media, connected TV, demand and supply-side, and agencies to document what potential pitfalls await as we navigate these times.?