Awesome week for Jeffrey Ekdom in Austin!
Whirlwind of a trip down to ATX this week. Huge thanks to Ted Velie and his team at the Midwest House for always curating the best people, content, and conversations. Their theme of Innovate, Create, and Originate rang true through each panel and discussion. Lots of talk around AI, obviously, but one trend I kept hearing was around the personalization/ people side of AI. How can we utilize it to do things like enhance our experience outdoors? I loved how Molly Stoecklein put it - “AI is nuanced, and that is best understood by humans.” How are we making sure that it's relevant, reliable, and responsible? It exciting to continue thinking about this with our customers and partners here at DIG - Digital Industry Group. Lots of great connections, lots of great BBQ, and getting out of the 30 degree MI weather to the Texas 80’s was a welcomed change of pace!