Digital Health Coalition

Reimagining Medication Adherence: Challenges and Innovations Mark Bard sat down with Andrew Burns from DrFirst to explore how technology can transform medication adherence. They discussed bridging gaps across the system to ease patient pain points, drive collaboration, and optimize compliance. The conversation wrapped up with actionable insights on how brand managers should approach adherence within broader brand strategies. Dive into this engaging conversation and gain fresh perspectives on leveraging innovation to improve outcomes. Watch now! ??https://lnkd.in/edfzZseX

Exciting Update for Our December 5 Roundtable! ?? We’re thrilled to welcome Glenniss Richards, MBA, Digital Media Lead, Bayer, to our panel for Data-Driven Transformation in Healthcare Marketing: New Innovations, Challenges, Collaboration, and Future Potential. She’ll join an incredible lineup of experts, including: ??Jonathan Zile, VP Data & Analysis, PulsePoint ??Jose Ferreira, EVP Product Strategy & Transformation, CMI Media Group ??Robert Caprara, Chief Data Scientist, Deerfield Agency ??Shane M., SVP & Managing Director, EVERSANA INTOUCH Register now to join this must-attend conversation! ??https://lnkd.in/e76tQsJC

Make Your Mark on 2025: Take the Survey Now!?????? We're asking: What will define next year’s priorities in healthcare marketing? Help steer the conversation by sharing your insights on top data innovation themes like AI integration, HCP identity solutions, and more. ?? It only takes 5 minutes to make your voice count! Click below to take the survey and shape the future of our industry: ?? https://lnkd.in/eAHewGXS

In this Short Take, Mark Bard sits down with Chris Neuner from Throtle to explore the future of identity resolution in healthcare. Learn how unifying digital identifiers like cookies and IP addresses is transforming marketing and data measurement—while staying privacy compliant. Discover why scalable identity solutions are critical for navigating the evolving digital landscape and preparing for a cookieless future. ?? Don’t miss this insightful conversation—click to watch the video now! https://lnkd.in/eyY4pf43

?? Join Us for Part 2 of the Data Innovation Roundtable Series on December 5th! Topic: Data Driven Transformation in Healthcare Marketing: New Innovations, Challenges, Collaboration, and Future Potential Moderated by Mark Bard (DHC Group), this event features industry experts: ?? Jonathan Zile - Driving innovation at PulsePoint ?? Jose Ferreira- Shaping strategy at CMI Media Group ?? Robert Caprara - Advancing insights at Deerfield Agency ?? Shane M. - Leading transformation at EVERSANA INTOUCH Dive into the future of identity resolution, targeting, and data integration in healthcare marketing. ??Register today to save your spot: https://lnkd.in/e76tQsJC

??? Phreesia Takes a Stand for Privacy in Healthcare ??? Phreesia has joined the Network Advertising Initiative (NAI), underscoring its dedication to responsible data practices in digital advertising. This partnership will enable Phreesia to help shape policies that balance the innovative use of healthcare data with robust consumer privacy protection. Learn more about how Phreesia is advocating for industry-leading privacy practices in healthcare: ?? https://lnkd.in/ekh-NcwX #DataPrivacy #HealthcareInnovation #DigitalAdvertising

?? Unlock the Power of Data in HCP Engagement ?? The healthcare landscape is shifting, and data is at the core of the transformation. Our new POV, HCP Data Innovations, distills insights from industry leaders at top organizations like CMI Media Group, Medscape, PulsePoint, and more! Learn how the transition to a cookieless future, AI integration, and industry collaboration are shaping tomorrow’s strategies. ?? Stay ahead with actionable takeaways and expert predictions. Download the full POV today: https://lnkd.in/dabZSKKN #HCPData #DataInnovation #HealthcareMarketing

?? Innovative EHR Marketing in Action ?? How do you achieve 86% TRx growth in a highly targeted pharma campaign? PulsePoint, in collaboration with Veradigm and Kinesso, shared how they leveraged EHRs to deliver messaging at the point of care, creating meaningful connections with HCPs and driving measurable impact. ?? Discover the strategy behind this success and explore the power of EHR marketing: https://lnkd.in/e_Ds_7M7 #HealthcareMarketing #EHR #PharmaInnovation

Be in the Know: Sign Up for the DHC Newsletter ?? Join over 7,000 industry professionals who rely on the DHC newsletter for exclusive interviews, research updates, event highlights, and actionable insights. Each month, we deliver curated content designed to keep you informed on industry trends and help advance your career. ?? Subscribe now to have the knowledge you need, delivered straight to your inbox! ?? Sign up here: https://lnkd.in/eeeD53Y #HealthcareInnovation #IndustryInsights #ProfessionalGrowth

?? What’s the key to better medication adherence? Discover how innovative technology is tackling financial, educational, and behavioral barriers to help patients stay on track with their therapy. Timely by DrFirst's whitepaper explores personalized digital solutions that enhance medication adherence and improve patient outcomes. ?? Download the whitepaper to learn more: https://lnkd.in/eDVHqhKC #MedicationAdherence #PatientEngagement #HealthTech