Digital Exhaust

How can understanding customer insights and marketing fundamentals drive business success? I had an enlightening conversation with Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, on the latest episode of The Hard Corps Marketing Show! ??? Carlos shared his decades of expertise in marketing, focusing on the importance of truly understanding your customers and prioritizing core marketing principles over chasing the latest trends or technologies. He explains how customer experience, brand truth, and proper onboarding can significantly impact business growth. Here’s what I took away from our conversation: ? Customer Insights: Why deeply understanding your customers is the foundation of any successful marketing strategy.? ? Core Principles for Success: How focusing on customer experience, brand truth, and onboarding drives long-term growth.? ? Practical Advice: Tips on how to conduct customer interviews and integrate those insights into your marketing plan.? ? Carlos’ Impact: How Carlos' company helps businesses implement these fundamental practices for sustainable success. If you're ready to level up your marketing strategy and see lasting growth, this episode is full of actionable insights you won’t want to miss! ?? Listen to the full episode in the comments down below! #CustomerInsights #MarketingStrategy #BusinessSuccess #CustomerExperience

It does not exist. "The marketing quick win" that will lead to immediate growth. Yet, I hear it often and just heard it again from an executive a week ago. I still see brands deciding against investing in strategies and strategic initiatives that will lead to growth and the development of pipeline. Rather, they go in search of a "quick win" that they believe will help them meet their quarterly revenue goal. If it were only that easy. My hope for 2025 is that executives realize that a consistent investment in marketing (the right way) is what will lead to growth. Doing this will most likely not impact your first quarter, but it will set you up for long-term success. #b2b #b2bmarketing #investment #growth #makegrowthsimple

Quick 1-click poll for marketers.

I have seen numerous 2025 prediction posts over the last few days about what lies ahead for B2B marketing and sales. These are always fun to read, but rather than predictions, I urge marketing and sales teams to relentlessly focus on a few key things as listed below. ???????? ???????????????? This goes beyond simply developing personas or defining an ICP. You need to understand what makes your customers tick. You need to know what roles are involved at the various stages of the customer journey and how they operate in that role. You need to know their content and channel preferences (which may change at various stages of the journey). Invest in learning their cognitive style, decision-making process, and what needs they are looking to address. This is not a one-and-done exercise, but should be dynamic in nature. ???????? ???????? I am continually amazed at organizations that do not use their data to optimize their marketing and sales investments. They don't analyze their data to better understand the ROI they are getting from their investments and as a result, continue to make poor decisions. Your data is arguably one of the most valuable resources you have. Hire the right resources to continually analyze the data and use it to get the most value from your investments. ???????????????????? We live in an experience economy and the same goes for B2B. Invest in delivering a sterling experience to your customers at every single touchpoint. This most likely goes beyond marketing and sales, but will continue to be a differentiator for brands as B2B customers continue to show they have consumer-like expectations of the brands they purchase from. ?????????????? Content is not king, your customer is. However, content is what will enable your brand to have meaningful engagement at every stage of the customer journey. To do this well, you need to understand your customer (Focus areas #1) Your customers do not need more content, they need content that is relevant and contextual to their roles and their needs. Those who create this kind of content will see an increase in marketing and sales investments. Whether you are spending on brand, demand generation, customer marketing, or other marketing disciplines, these are foundational to success and key to making many of the predictions I have seen for 2025 come true. #b2b #b2bsales #b2bmarketing #contentmarketing #value #makegrowthsimple ***** ?? Follow me for more insights like this. If you like what you read, ?? repost it so others will benefit.

It is one of my favorite sayings, the old African proverb . . . "If you want to go fast, go alone. If you want to go far, go together." It is one of the reasons I will be facilitating a peer group for demand generation professionals starting on January 14th. We are still taking on members who want to: ?? Learn from their peers ?? Learn #b2b demand generation best practices ?? Want to share the success they and their team are having ?? Want to improve their own or their team's demand generation skill set ?? Want to advance their career Join me, your peers, and Forum and start the New Year by improving your demand generation skills. https://lnkd.in/eAzeA4uP #demandgeneration #b2bmarketing #learning #peergroup #value #marketing

I am excited to announce my new partnership with Forum. I will be leading a peer group for B2B #DemandGeneration professionals starting on January 14th. Why am I excited about this partnership and facilitating a peer group? ?? Challenges are best addressed when you have peer support ?? I enjoy helping B2B professionals improve their skill set ?? Anticipating the improved outcomes of group members ?? Having a community of people all focused on a core marketing discipline ?? I am sure I will learn a lot from the members A few details: ?? Space is limited to the first 12 individuals ?? The investment is $175 per month (no long-term contract) ?? The group will meet every two weeks ?? The first peer group will launch on Tuesday, January 14th at 12:00 ET To learn more about joining the group check the link below. https://lnkd.in/eAzeA4uP #b2bmarketing #leadgeneration #demandgen #value #learning #marketing

B2B marketers do not need a "new playbook". They need a simplified playbook that will help them drive corporate growth. ?? B2B Buying groups are not new. CEB (now Gartner) was speaking about this ten years ago. ?? B2B Buyers buying in stealth mode for the majority of the purchase journey is not new. CEB and others published research a decade ago. ?? ABM is not new. Momentum ITSMA coined the term in 2004. Additionally, an account-based approach is not a must for all organizations. ?? Investing in brand is not new. Many companies have invested in brand and demand. ???????? ???????? ????????????????, the two practices overlap. ?? GTM is not new. The beginnings of GTM can be traced back to the Great Depression. ?? Companies struggling to execute demand, ABM, and GTM are not new. It does not mean these disciplines should be discarded, it means companies need to improve their growth maturity and invest in doing it the right way. Doing it the right way is not about a new playbook or an over-engineered framework. It is about: ?? Understanding your customers at a granular level (Individually and at the account level) ?? Understanding the full arc of the customer journey ?? Aligning content to the key individuals within your customer at every stage of the journey (the connection of brand, demand, and customer marketing) ?? Aligning your people, processes, data, and technology to the customer journey B2B buyers will continue to change and increase their sophistication. This too is something that has been a constant. Avoid the shiny object syndrome of the latest and greatest "new" thing and focus on the fundamentals of aligning your organization with your customers. This is the winning playbook that will drive growth. #b2b #b2bmarketing #demandgeneration #ABM #GTM #makegrowthsimple ***** ?? Follow me for more insights like this. If you like what you read, ?? repost it so others will benefit.