Digital Element

??The Pressure Is On for Marketers ?? More campaigns, more pressure—but not always more results. ?? 87% of marketers have faced campaign performance challenges in the past year, and 45% have considered shutting down a campaign early due to poor results. With budgets tighter than ever, marketers need to ensure every campaign delivers ROI. What’s causing these struggles, and how can marketers navigate them? ?? Gartner’s Greg Carlucci breaks it down here ?? https://bit.ly/3D9yxJ1 #MarketingStrategy #GartnerInsights #MarketingROI

Check out our IP Intelligence resources library, where you can access our case studies, guides, eBooks, videos and more that explore the powerful benefits of IP Intelligence data. ?? Digital Advertising ??? Cybersecurity ?? Compliance ?? Media and Entertainment https://lnkd.in/efpmK4fV #IPGeolocation #IPIntelligence

International Women’s Day, celebrated annually on March 8, honors the achievements of women across all aspects of life - social, economic, cultural, and political - while also advocating for gender equality. IWD can mean different things to various groups, yet the overarching aims of IWD are to: ? Celebrate women’s achievements through recognizing and appreciating the contributions of women in various fields, highlighting their influence and successes throughout history and in the present day. ? Raise awareness of gender inequality through shining a light on persistent issues like the gender pay gap, lack of representation in leadership roles, gender-based violence, and unequal access to education and opportunities. ? Mobilize action for equality through encouraging individuals, communities, and organizations to take steps toward creating a more inclusive and equitable world for women. ? Donate and fundraise for women-focused charities, and elevate the visibility of their work. ? Foster solidarity among people of all genders in support of women’s rights and gender parity worldwide. Happy #IWD2025 #AccelerateAction #WomenInBusiness #WomenInTech #DigitalElement

We have a team attending Fintech Meetup next week to speak with industry leaders about the importance of leveraging IP Intelligence data to combat transaction fraud and account takeover (ATO). Did you know that our data enables cybersecurity professionals to: Detect the use of proxies or VPNs used to obscure the location of a user ?? Spot logins from unfamiliar IP addresses and trigger alerts or authentication steps ?? Flag rapid logins from different locations that deviate from a user’s usual patterns ?? Ready to stay ahead of fraudsters with cutting-edge intelligence on proxies and VPNs? Set up a time to meet with us https://bit.ly/3MnnCw8 #fintechevent #fintech #banks #creditunions

By 2026, it's estimated that 69.9% of the US population will be CTV users. Advertisers are responding, and planning to increase their CTV ad spend. There’s a lot for marketers to learn about CTV ads, and more importantly, how to measure results. Here’s a quick read on what marketers should know about the growth and changing viewer habits. https://bit.ly/41zR4re #CTV #Streaming #Adtech

Visit us at #MRCVegas25 to learn how to detect and block risky VPN and residential proxy traffic ?? Our experts will be speaking with payments and fraud prevention specialists about the ways our IP address intelligence helps fraud professionals: Secure online assets with comprehensive threat intelligence data ?? Identify proxy types and block risky VPN traffic ?? Ensure frictionless online access with identity verification ???? Leverage contextual data to enhance risk scoring ?? Interested? Schedule a meeting with us. ?? https://bit.ly/3MnnCw8 #MRCVegas #MRCVegas2025 #cybersecurity

Digital Element will be at Fintech Meetup ??? Meet with our team to learn how to leverage IP geolocation, VPN insights, and other IP Intelligence data to combat transaction fraud and account takeover (ATO), including: Detecting the use of proxies or VPNs used to obscure the location of a user ?? Spotting logins from unfamiliar IP addresses and triggering alerts or authentication steps ?? Flagging rapid logins from different locations that deviate from a user’s usual patterns ?? Ready to stay ahead of fraudsters with cutting-edge intelligence on proxies and VPNs? Set up a time to meet with us?? https://bit.ly/3MnnCw8 #fintechevent #fintech #banks #creditunions

???A Day in the Life of an International VP??? Ever wondered what it’s like to juggle multiple time zones, industries, and challenges—sometimes all before your second cup of coffee? For?Charlie Johnson, VP International, it’s a daily whirlwind of calls with APAC in the morning, US by night, and everything from?adtech to streaming and identity?in between. One moment she’s talking DSPs and SSPs, the next she’s diving into digital rights management—because why not add “cybersecurity expert” to the mix???? But how did she get here? Turns out, selling?classified ads for ￡15,000 bespoke rocking horses?at Debrett’s was the perfect bootcamp for a media career. No formal training, just?hustle, adaptability, and a childhood spent negotiating at car boot sales?(thanks, Dad!). Charlie’s advice for anyone wanting in on the action? ???Be a sponge?– soak up knowledge, ask the tough questions. ???Give back?– steal wisdom (ethically), then mentor the next wave. ???Get a passport?– the industry’s global, and so should you be. ???Buckle up?– it’s a wild ride, but totally worth it. What’s the most unexpected skill that’s helped you in your career? Drop it in the comments!??? #MediaIndustry #Adtech #CareerGrowth #Leadership https://lnkd.in/ef-uhZZG

Attending #MRCVegas25? Visit our booth to learn how to detect and block risky VPN and residential proxy traffic??? Justin Skogen and Jackie Wadhwa will be speaking with payments and fraud prevention specialists about the ways our IP address intelligence helps fraud professionals: Secure online assets with comprehensive threat intelligence data??? Identify proxy types and block risky VPN traffic??? Ensure frictionless online access with identity verification????? Leverage contextual data to enhance risk scoring??? Interested? Schedule a meeting with us.? ???https://lnkd.in/exi45WC2 #MRCVegas #MRCVegas2025 #cybersecurity?

This article from VideoWeek highlights three technological shifts that will help the advertising ecosystem unlock CTV's true potential. ??Google’s policy change on IP address usage ?? AI’s role in unlocking the full potential of CTV ?? Our LocID technology which provides a stable identifier Why is LocID important? Because it provides a stable identifier that remains consistent despite the fluid nature of IP addresses - which change over time, reducing the accuracy of targeting and measurement. This improves signal quality, strengthens attribution, and is a win for both advertisers and privacy advocates. One of the biggest advantages here is the ability to connect cross-device activity at the household level. If a viewer sees an ad on their TV but later visits a website via their smartphone, LocID enables accurate measurement of that conversion path. ??Read more https://bit.ly/3Qn1GTZ #CTV #IPAddress #ConnectedTV