Digital Doughnut

Is your content truly driving growth, or just adding to the noise? This research reveals the quality gap in B2B marketing. ?? According to a new survey by Demand Exchange and London Research, while most agree content quality is critical, very few are achieving the desired results. The gap between effective and ineffective content is widening, and it’s not just about volume—it’s about relevance, timing, and impact. Key takeaways from the report: 1?? Only 22% rate their lead generation efforts as excellent. 2?? 86% of marketers say content quality directly impacts lead quality. 3?? Outsourcing high-quality content is now a key strategy for top-performing companies. This new research highlights the key factors that are driving real results in B2B marketing. This is more than just a trend report—it’s a chance to benchmark your efforts against those leading the way in quality content. ?? https://lnkd.in/eGhCxZJx #B2BMarketing#ContentMarketing #GrowthMarketing #LeadGeneration #DemandGeneration

Wondering how to rise above the content overload? Benchmark your efforts against industry leaders... B2B marketers face a tough challenge—making content resonate amidst the noise. According to our survey: ? 40% say generating high-quality leads is one of their top challenges. ? Only 22% rate their lead generation efforts as “excellent.” And with 86% agreeing content quality is crucial, just producing more isn’t enough. So, what are top performers doing differently? These strategies separate the leaders: ? Create targeted content for every stage of the buying cycle. ? Focus on personalisation to connect with your audience. ? Prioritise relevance and timing over sheer volume. ? Use third-party expertise to enhance credibility. ? Invest in high-quality, research-based content. This new report, in partnership with London Research, reveals the tactics top performers use to cut through and connect. ?? https://lnkd.in/evJRqzfs #B2BMarketing #ContentMarketing #DemandGeneration

71% of marketing leaders report that co-branded content outperforms their own. ?? These survey insights reveal the strategies driving content marketing success. The latest research highlights four key areas: ? Show the C-Suite the Money ??Secure budget with clear ROI data. ? Focus on Results, Not Algorithms ??Data-driven strategies improve lead generation. ? Understand Your Audience ??Tailor content to the buyer’s journey. ? Embrace Independent Research ??Co-branded content builds credibility. Read the full article to explore these key insights in detail. ?? https://lnkd.in/epeqdpKs #ContentMarketing #GrowthMarketing #DigitalMarketing

Content overload is a real problem. So how do you make sure your efforts are driving real growth? According to our survey of 350 B2B companies, many are struggling to break through the noise. With every channel flooded with content, simply producing more isn’t enough. It’s about producing high-quality, targeted content that connects with your audience and generates measurable results. Key findings from our research: 1) Companies that prioritize research-based third-party content see significantly better outcomes. 2) 86% of B2B marketers say content quality is essential for driving high-quality leads. 3) 40% of B2B marketers cite poor lead quality as one of their top challenges. Get a clear view of where your content stands against industry benchmarks and gain actionable insights to refine your strategy. Explore the full report to gain a deeper understanding of what drives content success. https://lnkd.in/evJRqzfs #B2BMarketing #ContentMarketing #GrowthMarketing #LeadGeneration #DemandGeneration

Content strategy is more important than ever. Linus Gregoriadis breaks down five key insights that are reshaping B2B marketing strategies. Based on The State of B2B Content for Growth Marketing report, this article explores the approaches driving real impact today. Key findings include: ? Be strategic – It's not just about tactics; your content needs a roadmap. ? Let data guide you – Data-backed decisions lead to smarter content strategies. ? Invest in authority – Third-party content can elevate trust and engagement. ? Know your audience – Tailor your messaging to meet your ideal customer’s needs. ? Mix it up – Balance different content formats to engage your audience effectively. ?? Want to learn more? Read the full article here: https://lnkd.in/eUDNNqrN #B2BMarketing #ContentStrategy #GrowthMarketing

What does it really take to sway a B2B buying committee? Here’s how the experts are crafting personalized strategies... From IT leaders to CFOs, each member of a buying committee brings unique priorities to the table. So, how do you ensure your message resonates with all of them? Personalization is the key. Industry experts like David Keene (Wipro), John Karl (Catalyst), Mary Cirincione (Propeller Group), James Slezak (Swayable), and Shafqat Islam (Optimizely) have all shared their insights on crafting tailored strategies that engage each stakeholder. Whether through segmented email campaigns or personalized landing pages, each touchpoint must be relevant and targeted. Want to learn more about how to influence every member of the B2B buying committee? ?? Read the full article here: https://lnkd.in/e3MRFM4Z #B2BMarketing #BuyingCommittee #Personalization

Want to know how to navigate the complexities of modern marketing? Learn from the experts who are leading the way! Series 1 of our Business of Marketing podcast, recorded live at Advertising Week New York, explores six critical areas shaping the future of marketing: 1?? Content Marketing and Storytelling 2?? Simplification and User Experience 3?? Experimentation and Innovation 4?? Audience-Centric Approaches 5?? Thought Leadership and Trust 6?? Metrics and Measurement Our distinguished guests include: - David Shing, Digital Prophet - James Slezak, CEO @ Swayable - Shafqat Islam, CMO of Optimizely - Marilyn Mead Brutoco, CMO at Winmo - Mary Cirincione, VP of the Propeller Group - John Karl, Head of Client Development and Growth at Catalyst Check out the carousel for key quotes from these marketing leaders. ?? You can listen to the full episodes on Apple, Spotify, and Amazon. Links are in the comments. #DigitalMarketing #Podcast #AdvertisingWeek #ContentMarketing #Storytelling #UserExperience #ThoughtLeadership

Check out our podcasts featured in this enlightening article on Digital Doughnut! Our expert guests share their invaluable insights on the future of AI. AI is at the forefront of transforming how we interact with customers, making experiences more personalized, efficient and satisfying. This article draws on episodes of our Business of Marketing podcast, featuring: ?? John Watton, CMO, emphasises AI as a marketing copilot, handling mundane tasks and allowing marketers to focus on creativity and strategy. ?? Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, discusses integrating AI for personalized content and continuously learning about AI advancements. ?? Simon Morris, Vice President of International Marketing at Adobe, highlights AI’s role in optimizing creativity, managing content volume and enhancing ROI with personalized content. These are just a few examples of how AI is reshaping customer experiences across various industries. The possibilities are endless, and the impact is undeniable. https://lnkd.in/eTzB42ve #AI #CustomerEngagement #Podcast #DigitalMarketing #Personalization #AdvertisingWeekEurope

From uncovering hidden market trends to crafting compelling narratives, human-led research remains unmatched. Which benefit is most important to you? Cast your vote and share your thoughts! ?? Why is proprietary research still vital despite advancements in AI? 1?? Original insights and data. ??AI can analyze existing data, but it can't generate unique insights tailored to your specific needs. 2?? To differentiate ourselves. ??In a crowded market, proprietary research sets you apart by showcasing your unique value proposition. 3?? Meet PR and brand objectives. ??Custom research aligns with your brand’s narrative and supports targeted PR strategies. 4?? To validate our claims. ??Proprietary data provides the proof points needed to back up your statements and build trust with your audience. AI can offer quick results, but custom research unveils profound insights. This leads to stronger market positioning and deeper audience connection. Can AI replace the irreplaceable? https://lnkd.in/eCniaS8z #DigitalMarketing #AI #Poll #Research #Content

Want to put your customer at the heart of your marketing? Here's how top marketing leaders are prioritizing customer needs... In recent episodes of the "Business of Marketing" podcast, marketing leaders Azlan Raj of Dentsu, David Keene of Wipro, and Jonathan Beeston of Salesforce share groundbreaking insights on modern marketing strategies. Here's what they emphasized: ? Ensure marketing reflects your organization's core values. ? Move beyond personas to understand buying groups. ? Use AI and data for personalized, timely messages. ? Create marketing that engages multiple senses. ? Stay flexible and ready to adapt to changes. ? Put yourself in your customers' shoes. As marketing continues to evolve, understanding and prioritizing the customer remains paramount. PS: Read the full article with exclusive quotes from these guests and join the conversation in the comments!?