Digital Brand Expressions

? Is ChatGPT's 37.5M daily search prompts something Google should worry about? ? What are some smart ways to demonstrate SEO ROI? ? Why YouTube Shorts may be an overlooked TikTok alternative... Plus, check out this week's Do Good Spotlight featuring Covenant House International and their incredible work supporting youth facing homelessness. Read our latest digital marketing newsletter with a mindful twist.... #AISearch #SocialMarketingStrategy

How did you score? Get the full digital marketing roundup in this week's Perceptive Marketer

? AI Overviews is causing decreased organic CTR, particularly for what/when/where/how searches — What can you do to regain traffic? ? Google is rolling out an advanced "AI Mode" with enhanced reasoning capabilities ? Alibaba released Qwen 2.5 Max, and it’s outperforming DeepSeek with a smaller model size ? Why you SHOULDN’T redirect 404s to a homepage ? Nearly two-thirds of adults don't like AI-generated advertising Get the rest of the details in this week's Perceptive Marketer! #DigitalMarketing #GoogleAI

Digital marketing mythbusting! ?? Discover which ones are true in this week's Perceptive Marketer from your favorite agency team at Digital Brand Expressions.... https://lnkd.in/eaYBn5h4

? Why organic visibility requires ongoing SEO investment... ? Domain Authority influences GenAI citations with YouTube and LinkedIn becoming key platforms sourced for SAIO citations. ? 42% of people surveyed by The Verge say Google search results are becoming less useful. ? Which Superbowl ads performed better — ads with characters or celebrities? ? Hold up, is Meta considering separating Reels from Instagram? Get the latest digital insights in this week's Perceptive Marketer! #SearchResults #BrandCharacters #DigitalMarketingNews

Your #1 priority investment as a business is your people. They are the drivers of motion... of creativity... of change. Prioritizing them, in turn, prioritizes your business. Investing in the wellness of your employees is more important than ever. Listen to the full A Better Paradigm podcast to delve further into this topic.

? AI Overviews is appearing less frequently in Google searches ? Paid search is dominating online media spend (34%) with a projected 12% growth in 2025 ? Raising your ROI through workplace wellness programs — podcast released! ? Google RSAs gain flexibility with AI-driven dynamic asset management ? LinkedIn shares framework guide for successful virtual events Get the latest digital marketing insights in this week's Perceptive Marketer! #DigitalMarketingNews #SearchAIOptimization

? What we learned from the SEO tool outage... ? 33% of US shoppers use brand websites for brand updates — how is yours looking? ? Google Quality Raters crack down on recipe page content overload ? Google AI Overviews is now showing detailed product comparisons — is this a step toward ads in AI Overviews? ? Meta is testing ads in Threads Read the latest digital marketing insights in Perceptive Marketer! #BrandStrategy #SocialMediaAds

? DeepSeek AI is making waves now that it is integrated with Perplexity & Microsoft. ? Google is testing Gemini 2.0 in AI Overviews — what does that mean for responses? ? Why is outside branding becoming increasingly important to SEO marketing strategies? ? Meta released a comprehensive Threads guide. ? Avoid 'Shiny Penny Syndrome' with AI in 2025 Gain strategic insights in this week's Perceptive Marketer! #DigitalMarketing #SEOStrategy

? When SEO tools crash, here's why staying calm is the best move ? Google Ads PMax announces major 2025 updates ? About the TikTok ban, then un-ban... ? Instagram drops new ranking guides & tall profile grid ? 2025 marketing trends highlight strategic focus amid budget constraints Gain more digital marketing insights from Perceptive Marketer! #SocialMediaStrategy #SearchAIOptimization