Associate Director, Client Services & Marketing | Editor & Chief Designer | Registered Yoga Teacher
How did you score? Get the full digital marketing roundup in this week's Perceptive Marketer
Digital Brand Expressions
广告服务
Princeton，NJ 1,158 位关注者
The experts' experts for SEO & Search AI Optimization (SAIO) for GenAI.
关于我们
Digital Brand Expressions (DBE) is an Omotenashi-driven digital marketing agency specializing in SEO & Search AI Optimization (SAIO) for GenAI. We're not just a service provider, we're a trailblazing partner. And we take our role seriously. Not only so our clients can concentrate on their business, but so they can enjoying doing it.
- 网站
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https://www.DigitalBrandExpressions.com
Digital Brand Expressions的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Princeton，NJ
- 类型
- 私人持股
- 创立
- 2001
- 领域
- Search Engine Optimization (SEO)、Analytics, Metrics, and Performance Improvement Programs、Pay Per Click (PPC) Advertising、Social Media Marketing和Search Artificial Intelligence Optimization (SAIO)
地点
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主要
获取路线
100 Overlook Center
Suite 102
US，NJ，Princeton，08540
Digital Brand Expressions员工
动态
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? AI Overviews is causing decreased organic CTR, particularly for what/when/where/how searches — What can you do to regain traffic? ? Google is rolling out an advanced "AI Mode" with enhanced reasoning capabilities ? Alibaba released Qwen 2.5 Max, and it’s outperforming DeepSeek with a smaller model size ? Why you SHOULDN’T redirect 404s to a homepage ? Nearly two-thirds of adults don't like AI-generated advertising Get the rest of the details in this week's Perceptive Marketer! #DigitalMarketing #GoogleAI
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Associate Director, Client Services & Marketing | Editor & Chief Designer | Registered Yoga Teacher
Digital marketing mythbusting! ?? Discover which ones are true in this week's Perceptive Marketer from your favorite agency team at Digital Brand Expressions.... https://lnkd.in/eaYBn5h4
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? Why organic visibility requires ongoing SEO investment... ? Domain Authority influences GenAI citations with YouTube and LinkedIn becoming key platforms sourced for SAIO citations. ? 42% of people surveyed by The Verge say Google search results are becoming less useful. ? Which Superbowl ads performed better — ads with characters or celebrities? ? Hold up, is Meta considering separating Reels from Instagram? Get the latest digital insights in this week's Perceptive Marketer! #SearchResults #BrandCharacters #DigitalMarketingNews
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Your #1 priority investment as a business is your people. They are the drivers of motion... of creativity... of change. Prioritizing them, in turn, prioritizes your business. Investing in the wellness of your employees is more important than ever. Listen to the full A Better Paradigm podcast to delve further into this topic.
Companies gain around $6 for every $1 invested in workplace wellness programs. Makes sense, right? That was one of the jaw-dropping facts learned when interviewing powerhouse corporate wellness coach and Wellness Worx CEO, Christine Boucher. MBA, RN. Discover how prioritizing employee well-being is a smart business decision in the latest A Better Paradigm Podcast hosted by Natalie Lorenzo. Listen now! https://lnkd.in/edQJ4wMK #WorkplaceWellness #KindWorkplaces
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? AI Overviews is appearing less frequently in Google searches ? Paid search is dominating online media spend (34%) with a projected 12% growth in 2025 ? Raising your ROI through workplace wellness programs — podcast released! ? Google RSAs gain flexibility with AI-driven dynamic asset management ? LinkedIn shares framework guide for successful virtual events Get the latest digital marketing insights in this week's Perceptive Marketer! #DigitalMarketingNews #SearchAIOptimization
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? What we learned from the SEO tool outage... ? 33% of US shoppers use brand websites for brand updates — how is yours looking? ? Google Quality Raters crack down on recipe page content overload ? Google AI Overviews is now showing detailed product comparisons — is this a step toward ads in AI Overviews? ? Meta is testing ads in Threads Read the latest digital marketing insights in Perceptive Marketer! #BrandStrategy #SocialMediaAds
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? DeepSeek AI is making waves now that it is integrated with Perplexity & Microsoft. ? Google is testing Gemini 2.0 in AI Overviews — what does that mean for responses? ? Why is outside branding becoming increasingly important to SEO marketing strategies? ? Meta released a comprehensive Threads guide. ? Avoid 'Shiny Penny Syndrome' with AI in 2025 Gain strategic insights in this week's Perceptive Marketer! #DigitalMarketing #SEOStrategy
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? When SEO tools crash, here's why staying calm is the best move ? Google Ads PMax announces major 2025 updates ? About the TikTok ban, then un-ban... ? Instagram drops new ranking guides & tall profile grid ? 2025 marketing trends highlight strategic focus amid budget constraints Gain more digital marketing insights from Perceptive Marketer! #SocialMediaStrategy #SearchAIOptimization
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Panic struck at the start of the week with the SEO-ranking tool blackout. Some raced to find alternative platforms and workarounds that day, but our VP of Strategy and SEO/SAIO had a different approach....
Sometimes in SEO, “nofollow” Is the Best Approach. This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies tried to use the blackout as a way to prompt switching to their own “unaffected” third-party tools. ? By the end of day on Monday, January 20, many ranking tools were back to working normally. Turns out, Google was primarily trying to limit access by AI LLMs to their search results and AI Overviews. The moral of the story: News on algorithm updates, drops in usage, or other factors is often initially presented in a hyperbolic manner that commands our attention and prescribes immediate action. ? How many times have we heard this new “thing” is the final nail in the SEO coffin and you need to change your optimization strategy now?! Then in the following days or weeks, you learn the issue was overblown and/or there are better workarounds than initially presented. It’s best to take a breath, distill the new information, and investigate to determine the real threat — or opportunity — that lies ahead. ? DBE’s “pause, gather, assess, respond” approach is how we have successfully helped our clients navigate through all the real and imagined upheavals in SEO best practices over the past 20 years. It also accurately describes what drove the development of our Search AI Optimization (SAIO) services complement to SEO, far ahead of many others who were looking at AI platforms simply for content shortcuts. To paraphrase Robert Frost, sometimes the SEO road less traveled by makes all the difference.