Digital Brand Architects

OVER 1 BILLION VIEWS … on creative cakes. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 1B+ views across a YouTube channel, we’re taking a look at the impact and the analytics behind it. Cake artist and Netflix star, Robert Lucas aka (@TheSweetImpact) is known for his creative pop culture inspired cakes. From Spongebob to Stitch, he has made a cake for just about every pop culture icon imaginable. His talent, passion, and creativity has garnered him over 1 billion views across both his long-form and short-form content on YouTube, showcasing his ability to keep a loyal and engaged audience base. He is definitely making a sweet impact in the food creator space. Check out the full #DBAPowerMoves at: https://lnkd.in/eJ4jE6-n

From New York to Paris, DBA is making an impact ?? We kicked off a pretty successful start to fall! With so many of our talent and team showing up and showing out at the US Open and Fashion Weeks across the globe, we definitely left our mark at all the amazing shows, pop-ups, and activations they had to offer. Here’s to more success to close out the rest of the year!

DBA’s latest newsletter is here! October is here… and whether you’re a brand or creator, it’s time to start thinking of your holiday content strategies. The holiday season will be here before we know it, so it’s always best to stay ahead of all the trends to come. In our September newsletter, we share insights on how influencers are making their mark in the political sphere at the DNC. Read the full newsletter and subscribe here: https://lnkd.in/erCmgPeW

129 MILLION VIEWS... on storytime cup series. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 129M+ views across a content series, we’re taking a look at the impact and the analytics behind it. Content creator, Kyra Henry put her own spin on the classic GRWM content — and the views are pouring in, just like her interesting cups. She created a content series where she could feature her amazing brand partners while leveraging her organic storytelling in a creative way. Starting off each video with the hook of pouring coffee into her VERY unique cups, she proves she knows how to keep her audience engaged. And it’s paid off as she’s generated 129 million total views, averaging 1.1 million views per video and 142K total saves! The success of this series highlights the importance of tailoring trends to your personal brand and tapping into what resonates best with your audience. Talk about a power move! See the full breakdown here: https://lnkd.in/ejWZKy6g

DBA's latest newsletter is here! Fashion is about to take center stage in the social media world from the runways to the hallways with New York Fashion Week coming up and the Back-To-School season in full swing. It’s the perfect time to incorporate fashion-forward content in your strategy from styling vs. wearing to everyday trends. In our August newsletter, we share insights on Fashion Week and how influencers changed the media coverage game at this year’s Paris Olympics. Read the full newsletter and subscribe here:

DBA managers, Christina Jones, Haley Walsh, and Mia Kettler have been named to Business Insider’s list of 20 influential TikTok talent managers and agents that are helping creators thrive in the dynamic social media landscape. For the fifth consecutive year, Business Insider has published this list, gathering nominations from industry experts across the country and evaluating recent signs as well as how they have helped their clients build businesses beyond just content creation. From building brands to launching podcasts, there’s no doubt DBA makes an impact in the space!

THIRTY THOUSAND LINK CLICKS… on crockpots and clothes. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 30K+ link clicks on products in the food and fashion world, we’re taking a look at the impact and the analytics behind it. Carissa Stanton (@BroccYourBody) has garnered over 30K link clicks on denim, blazers, and a Crockpot through a handful of Instagram Stories linking out to her LTK. Carissa generated a 14.5% conversion rate on the Crockpot and a 14% conversion rate on a Free People denim jacket.?Link clicks offer quantifiable insights into how much impact a creator is making and Carissa is surely making quite the impact across several verticals. Diversifying your content beyond your niche while staying true to your brand, like Carissa has by sharing her fashion staples, is important for exploring how you can leverage your influence, connect with your audience in different ways and even bring in new followers and potential opportunities. See the full breakdown here: https://lnkd.in/eNzZ9Qc6

DBA VP of Talent, Ariana Pappas, and her client, Vidya Gopalan (@QueenCityTrends), participated in a panel discussion alongside other industry experts at Marketing Brew's "Perfecting Your Influencer IQ" event. In the ever-changing creator landscape, understanding how to effectively position your brand to pitch a potential partnership with an influencer is key. Ariana and Vidya shared their perspectives on authenticity, brand deals, and the importance of thinking long-term when working with brands. "Developing relationships with brands is really important because that is how you are going to create long-term partnerships and show the brands the value you can bring,” says Vidya.

DBA's latest newsletter is here! Whether you’re a creator looking to boost your content or a brand aiming to connect with your audience in new and exciting ways, the summer season always brings golden opportunities to immerse yourself in fun summer trends. In our June newsletter, we discuss the importance of the Hamptons Summer, why people are joining run clubs, and what alfresco dining means for food and drink content. Read the full newsletter and subscribe here: https://lnkd.in/g5FPKgfk

TWO HUNDRED THIRTY MILLION VIEWS… across two mega-viral series from Faith Christensen, the creator behind @FaithsFresh. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 230M+ views across two content series, we’re taking a look at the impact and the analytics behind it. #FaithsFresh has achieved over 230M views and over 13M likes across Instagram and TikTok with her two viral content series, “Day in My Life as a Private Chef” and “What I Eat in a Day as a 25-Year-Old Teenager”. Since introducing the content to her platforms, Faith has grown over 250K on her Instagram and over 200K on her TikTok. Serialized content is a great way to build out a loyal audience and increase viewer retention and interaction. Use it as an opportunity to explore your hero content in more depth and a catalyst to promote sustained growth on social media. See the full breakdown here: https://lnkd.in/guvrGCim