Expo West packed a punch this year. Our CEO Sarah E. wrote up her recap. Always great connecting with clients and meeting new brands to see the latest trends in food and CPG.
Co-founder and CEO @ Digiphy | Seamlessly connecting physical to digital, capturing first-party data & driving sales |?digiphy.it?| Ex-Google & YouTube
2025 Expo West Wrap-Up: Foods Trends You Need to Know Just wrapped an incredible Expo West - here’s what’s shaping the future of food and wellness: ? Health-Packed Everything: Collagen, omega-3, veggies, pre/probiotics, and superfoods are everywhere - especially in powders and gummies for all ages. ? Indulgence, But Better-For-You: Protein-packed chips, pretzels, and even lentil-based snacks are redefining comfort food. ? Global Flavors Take Over: Expect to see delicious chutney & labneh dips (Maazah), masala seasonings, amaranth bars (A.M.O.R. Amaranth), umami sauces (Sempio Foods Company), chai & cardamon ice creams (Kulfi), matcha everything, and pre-made boba teas hitting shelves soon. ? Protein Boom Continues: Protein bagels, lentil-based cereals, chickpea oatmeal, and even protein ice cream are trending hard. ? Beyond Protein Bars: The shift toward brain health is real - brands like MOSH are leading the way. ? Non-Alcoholic Revolution: De Soi's elevated packaging & flavors stole the spotlight. ? Caffeine Gets a Makeover: Energy drinks, bars, powders - and now caffeinated chocolate - are redefining the morning boost. ? Women’s Health on the Rise: More products than ever are targeting menopause and healthy aging. ? St. Louis Representing! Being my home town, I loved seeing brands from St. Louis taking center stage. Katie's Pizza and ChiChi are making waves for delicious and unique offerings. So much innovation - some good and some not so good. What trends are you most excited about? #expowest #CPG #CPGtrends #QRcodes #foodtrends
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