Digioh

Have you seen Death Wish Coffee's new "Subscription Quiz" powered by Digioh? ?? Here's why we're raving this + what other DTC brands can learn from it to grow their subscription program ?? Subscriptions are the lifeblood of a DTC business and can have a much higher life time value (LTV). DWC wanted to improve conversion rates on their subscription offering and realized a guided selling quiz could help improve purchase confidence. Enter a Digioh quiz paired with their Order Groove subscription program! Here's what we love: ?? Increasing Subscription Adoption: Through a few engaging questions DWC is able to learn more about their shoppers coffee preferences and frequency of how much and fast they consume coffee. This allows them to recommend the perfect plan for the shopper — just like an in-store experience would offer! ?? Quick and Confident Decisions: After completing the quiz, shoppers are taken directly to the Shopify checkout page. This creates a frictionless buying experience for the shopper while also increasing purchase confidence through placing the exact products they were recommended in their cart. ?? Seamlesss List Growth + Remarketing: DWC's quiz is capturing email addresses while also passing back invaluable zero party data into their the email and SMS platforms be able to tailor all future remarketing communication. For example, if a shopper abandons cart they could remind them of the subscription value props with data captured in their quiz — making it hyper relevant. They could also use the zero party data later in the lifecycle by sending customers emails and texts relevant to the data they learned in the quiz — for example if they prefer medium roast coffee in 2lb bags they may get content related to those types of offerings. Tl;dr — this subscription quiz is helping to improve their subscription conversion rate while also capturing invaluable zero party data to improve all future remarketing. A+ job DWC team on this second Digioh quiz! If you're ready for the best coffee money can buy, — we highly recommend you find your perfect brew by visiting their site today. #ecommerce #marketing

BFCM is just 2?? days away! With sales to launch, emails to send, and shoppers to wow, the pressure is real. ?? So today, we’re celebrating some of the creative and effective BFCM campaigns our customers have launched—and sharing some last-minute inspo for anyone still perfecting their plans. - Melissa & Doug: Engaging email that pairs a discount (35% off sitewide) with a product recommendation quiz and a loyalty program promo. - POSTERJACK: A welcome pop-up that offers 35% off for Black Friday, and collects zero-party data by asking shoppers to choose what they’re most interested in. - The Athlete's Foot: Building anticipation with a “Notify Me” pop-up to make sure shoppers don’t miss their Black Friday sale. - Pvolve: A well-timed cart abandonment pop-up that incentivizes shoppers to complete their purchase with a 20% discount. To all the marketers out there - you’ve got this! ?? Wishing you a successful and stress-free BFCM.

What happens when you take the guesswork out of hair color? Shoppers don’t just feel more confident—they buy with confidence too. Johnny Grant at IGK Hair proved it with a guided selling quiz powered by Digioh, helping shoppers: ?? Discover the right shade based on their hair history, current color, and dream look ?? Avoid color mishaps with personalized, step-by-step guidance ?? Shop with ease, thanks to a seamless and tailored experience The result? A 30% boost in color sales and happier, more confident buyers. Takeaway for your brand: The right quiz doesn’t just sell—it guides, reassures, and creates a shopping experience that converts. Want to see how IGK made it happen? Check out the full story: https://lnkd.in/gkEn6B9Q

“What are you shopping for today?” It’s a simple question we’ve all heard in stores. So why aren’t more brands asking it online? ?? Online shoppers need guidance, too. And with product quizzes, you can provide it. A well-crafted quiz acts as a virtual sales associate, guiding buyers to the perfect product while gathering zero-party data to fuel personalized marketing. By asking thoughtful questions, your quiz can: - Help shoppers feel confident about their purchase, reducing decision fatigue and driving conversions. - Create a more personalized shopping journey that keeps buyers coming back for more. - Give your brand the insights it needs to deliver better recommendations, emails, and offers. But the magic isn’t just in having a quiz—it’s in how you design it. From defining clear goals to crafting questions that resonate with your audience, every detail matters. In our latest blog post, we’re breaking down everything you need to know to create a quiz that engages shoppers and fuels your marketing strategy. ?? https://lnkd.in/gkB9PD-w

How do you make sure shoppers notice your new product quiz? ?? When Lola’s Lashes launched their Lash Finder Quiz with Digioh, they introduced it to an engaged audience via a dedicated email campaign powered by our partner Klaviyo. Here’s why this email campaign works so well ?? ?? The email addresses a pain point (“So many lash options, right? Picking the perfect one can be a struggle”) and offers a solution ?? A prominent “Take Quiz” button takes subscribers straight to the quiz for a frictionless experience ?? Lola’s Lashes connected with an audience that already knows (and loves) the brand—making it more likely they’ll click, engage, and complete the quiz ?? With the Digioh x Klaviyo integration, every completed quiz provides Lola’s Lashes with zero-party data, powering even more personalized follow-ups and targeted campaigns The takeaway: If you’re launching a quiz, a dedicated email is one of the best ways to introduce it to your audience. Big congrats to the Lola’s Lashes team for an exciting launch! ??

We’re excited to welcome Matt Teed-Arthur to the Digioh team! ?? Matt joins our go-to-market team as our new Senior Director of Business Development. With a strong background in business development, enterprise sales, and partnerships in the eCommerce space and beyond, Matt is ready to help us build meaningful connections and drive growth. Please join us in giving him a warm welcome! ??

IGK Hair wanted to help shoppers to find the perfect hair color with confidence—but their previous quiz provider just…wasn’t cutting it. So, Johnny Grant, Senior Ecommerce Manager at Neon Flux (IGK’s agency partner), teamed up with Digioh to create a shade finder quiz that feels like it was made for each shopper, helping them find their dream color without the guesswork. With advanced logic and customization, this quiz delivers an experience that’s as unique as IGK’s bold colors. And this strategy is already paying off: ? 30% increase in color sales ? 19% higher average order value ? $150,000 in revenue generated over one quarter IGK took it a step further with an exit-intent pop-up that re-engages visitors before they leave and directs them back to the quiz, driving even higher conversions. Flip through the carousel below to see how IGK brought confidence to every color choice.

What’s the secret to making shoppers fall in love with their purchase? For Andie, it was all about making the shopping experience personal.??? They launched a customized quiz with Digioh that turned the swimsuit buying process into an experience tailored to each shopper’s style and fit preferences. The impact? A 296% increase in conversions and a 96X ROI. Find out how Andie Swim did it. https://lnkd.in/gb7mSCMF #ecommerce #personalization #productquiz

Are you an email marketer or a DTC brand looking to improve your email marketing? This is the resource for you! Digioh agency partner Magnet Monster (Adam Kitchen, ?? Wiehan Britz, Bogdan Birtom, and ???? Sidhartha Sekhar Sahoo) just released the most powerful course designed for DTC brands and email marketers. What you’ll get: - Proven strategies that deliver 15% more revenue per email campaign for top DTC brands - A step-by-step, data-driven guide to mapping the entire customer journey—from pre- to post-purchase - Tools to diagnose retention issues and boost engagement with UGC - Integration of zero-party data for conversion-focused messaging This course is your ticket to world-class email marketing. ?? Check it out at the link in the comments and use code HOT25 for 25% off throughout November.

When it comes to helping pet parents pick the perfect products for their dogs, Farm Hounds gets it! ?? They’ve crafted a product recommendation quiz with Digioh that’s customized, convenient, and a little bit fun. Here’s what we love about their approach: ?? Thoughtful questions for tailored recommendations With questions on age, chew style, and health concerns, Farm Hounds delivers recommendations that fit each pup’s unique needs. ?? A playful progress bar Farm Hounds adds a fun twist with a progress bar that transitions a dog icon from standing to leaping, ending with a gift box—keeping the quiz visually engaging for pet parents. ?? A one-page experience for easy shopping Shoppers land on a custom recommendation page—integrated with Skio—where they can make a one-time purchase or subscribe to save 10%, all without leaving the page. Plus, with the option to add all three recommended items to their cart at once, it’s truly a one-stop shop. Great job to the Farm Hounds team on this strategy. ??