DG Media Network

As grilling season rolls around, turn up the heat with DGMN. Summer grilling customers spend 1.6x more per year compared to the average DG shopper, so don’t miss out on this audience! Contact us today to learn how DGMN can help your business sizzle this summer. #DGMN #retailmedia #digitalmarketing #insights

Engage with DG customers while they stream their favorite shows, movies and videos with DGMN's video offering. Connect with us to learn more! #DGMN #retailmedia #digitalmarketing #mediasolutions

You won't want to miss this year's Adobe Summit, where Charlene Charles, DGMN's Head of Operations will be speaking.?See you in Las Vegas March 18-20! #DGMN #retailmedia #innovation #AdobeSummit

Retail media has exploded, but most of it still focuses on capturing demand—sponsored search, on-site display, social. The challenge? Brands need more than just conversion levers. They need to create demand before the shopping journey even begins. That’s why I’m thrilled to announce that Recess is now the exclusive sampling and experiential activation partner for Dollar General Media Network (DGMN). Progressive Grocer's coverage of our announcement linked in the comments. This partnership unlocks a first-to-market way for brands to engage Dollar General shoppers in real-life moments, at scale, before they even enter the store. ?? What this means for the industry: ? Retail media is moving beyond the store. Brands can now engage Dollar General shoppers in their everyday lives—at gyms, schools, workplaces, events, and more. Consumers don’t build loyalty through ads alone. They build it through experience. ? Experiential sampling is now a full-funnel retail media unit. We’re bringing audience targeting and measurement to experiential marketing, just like other types of off-site retail media. ?Authentic brand moments are paving the way in 2025. We’re starting to see the industry focus more on consumer personalization, community engagement, and connectedness –?all in efforts to build brand trust. That’s why we don’t use brand ambassadors, and instead facilitate community-driven experiences that are promoted and run by the communities themselves. ? Retailers are poised to win in experiential. Historically, experiential lacked scale, targeting, and measurement. With Recess’ audience-targeting technology and Dollar General’s unmatched scale with 20,000+ stores, brands can now execute high-impact sampling with the precision and accountability of retail media. To date, retail media has focused primarily on digital—but the real opportunity lies in blending digital with physical experiences. The brands that bridge online engagement with real-world trial won’t just capture attention; they’ll create lasting consumer connections. In a crowded digital landscape, standing out isn’t about more ads—it’s about authentic product moments that turn curiosity into loyalty. Recess is excited to be empowering brands to embrace this shift with Dollar General as a partner. Big thanks to the entire Dollar General team but especially Tony Rogers, Josh Williams, Molly Hjelm, Charlene Charles, Vai Anand, MBA, Brooke Trice, Katie Ellison and Tyler Lusebrink.

Don't miss Head of Sales Molly Hjelm featured on last week's episode of the The CPG View, where she shares about how DGMN continues to revolutionize the retail media space with our ability to help our advertisers reach rural customers. Thanks to The CPG View for having us and for the great conversation! #DGMN #retailmedia #thecpgview #ecommerce

Jump into spring with DGMN. Our spring seasonal styling and messaging can help your brand reflect all the sunny days shoppers are looking forward to. Plus, spring shoppers are 2.5x more likely to use digital and in-store coupons than average DG shoppers, solidifying your brand as a spring staple.?Let’s connect to discuss how DGMN can help your brand blossom! #DGMN #retailmedia #digitalmarketing #insights

????Coming Soon on The CPG View! In our next episode, we sit down with?Molly Hjelm, Head of Ad Sales at?Dollar General Media Network, to explore how data-driven retail media is transforming brand partnerships. ?? Molly dives into how?Dollar General?is harnessing its extensive first-party data and teaming up with?The Trade Desk?to redefine programmatic advertising. ???? Whether you're a?brand, retailer, or media strategist, this episode is packed with insights on the future of retail media, audience targeting, and driving measurable growth. ?? ???Mark your calendar for February 21st—you won’t want to miss this conversation! ?? Available on?Apple, Spotify, Google, and more!??? ?? Listen here:?https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview

Dollar General has served rural customers for 80 years—and now it’s enhancing the customer experience with its media network. See how LiveRamp is helping DG Media Network close the digital gap between brands and remote communities with privacy-focused data collaboration.

Don't miss your chance to hear from DGMN’s Head of Sales, Molly Hjelm during P2PI's Retail Media Summit Canada 2025. During her talk 'Winning at Retail Media: The U.S. Retailer’s Perspective,' Molly will share insights about how DGMN is redefining the RMN space, engaging with our one-of-a-kind audience and how brand partnerships help ensure omnichannel success. Hope to see you February 19th in Toronto! #DGMN #retailmedia #P2PI #innovation

??? Coming soon on The CPG View! On this episode, we sit down with?Molly Hjelm, Head of Ad Sales at DG Media Network at Dollar General, to explore how data-driven retail media is transforming brand partnerships. ?? Molly shares insights on?retail media’s role in driving growth, including DG’s partnership with?The Trade Desk, which is reshaping programmatic advertising.? ???? ?? Don’t miss this insightful conversation airing?February 21st! Available on Apple, Spotify, Google, and more! ?? ?? https://lnkd.in/gApBXpZZ #ecommerce?#digital?#omnichannel?#strategy?#leadership #retailecommerceclub?#cpg?#privateequity?#playtowin?#risingtides #cmo?#cdo?#ceo?#cro?#thecpgview?