DFW CPG

DFW CPG Huddle: "CPG Branding 101: Crafting Brands That Stick" Presenter: Jeff Breazeale, Founder of The Matchbox Studio Description: In this power-packed, one-hour seminar, we'll equip you, the CPG founder, with the essential tools to navigate the exciting world of branding. We'll delve into the core principles of brand building, from understanding the fundamental "why" behind a strong brand to crafting a winning strategy on a shoestring budget. The seminar will cover: - The Power of Brand: We'll explore the undeniable impact of branding in the CPG landscape. Learn how a strong brand can differentiate you from the competition, build customer loyalty, and propel your sales. - Branding on a Budget: Don't have a marketing windfall? No problem! We'll provide actionable strategies and creative hacks to develop a compelling brand identity even with limited resources. - Crafting Your Brand Strategy: This session will guide you through the process of building a basic brand strategy. We'll cover everything from defining your brand voice and values to identifying your target audience and understanding your competition. -Building Your Brand Creative: With a clear strategy defined, it’s time to get creative. Even if you’re not a talented designer, you can get a running start by exploring the power of Mood Boards to determine an overall creative direction. We’ll walk you through considerations of this step, and dive into what it takes to turn Mood Boards into full-fledged brand identities. By the end of this seminar, you'll be armed with the knowledge and practical steps to take your CPG brand from concept to market leader. #CPG #Branding #Brandstrategy Register here: https://lnkd.in/gj-v95F7 Abby June Richards, CPA-TX, Jenica Oliver, Karen Laker, Richard G. Riccardi, Derek Ramos, Jeff Breazeale Haydee C.

Join DFW CPG for a candid conversation with Chris Cuvelier, a seasoned CPG founder who successfully navigated the path from a bootstrapped startup to multiple exits and now is a senior executive at two sister consulting agencies that helps young brands grow and scale. This one-hour virtual huddle is designed for early-stage CPG entrepreneurs seeking insights into the mindset and strategies essential for scaling their businesses. Chris will share his personal experiences, offering valuable advice on cultivating a CEO mindset, building a high-performing team, and mastering the financial intricacies of growth. Discover the transformative stages of a CEO's journey and gain practical tips to accelerate your company's trajectory. ? ? Chris Cuvelier Chris is a dynamic entrepreneur and executive with over 20 years of experience in the consumer-packaged goods industry. His beverage career began in 2001 after a transformative trip to Brazil, where he discovered a?aí and founded Zola, the world's first packaged a?aí juice. As Founder and CEO, he led Zola to create the fastest selling a?aí juice and coconut water SKUs in the US, expanding the brand to include coconut water in 2012. In 2016, Zola was acquired by KarpReilly, with Chris staying on as CEO to focus on plant-based beverages. Caliva acquired Zola in May 2019, and Chris became Head of Beverage and a member of the Executive Team. After Caliva's acquisition by the Parent Company in January 2021, the largest SPAC deal in Canadian and cannabis history, Chris led the sale of the CBD division and subsequently started a private consulting business. He developed a go-to-market strategy and raised seven figures for a tequila company before joining BeyondBrands as Chief Growth Officer and founding BeyondSpirits, where he now serves as CEO. Chris's expertise spans business planning, raising capital, building teams, sales growth, business operations, strategic partnerships, go-to-market strategies, financial management, company restructuring, scaling companies, acquisitions, and board of director relations. Passionate about building businesses, creating positive culture, and working with great people, Chris lives in Half Moon Bay, California, with his wife and two daughters. He enjoys surfing, beach life, walking his dog, and spending time with family and friends. #cpg #startups #entrepreneurs See Zoom registration link in comments.

A huge shoutout to our gold sponsor, Komplete Packaging KPAK! Your support plays a crucial role in our success, growth and mission! Jenica Oliver Richard G. Riccardi Edward LoFrisco Abby June Richards, CPA-TX Chi Nguyen #cpg #grateful #sponsorship #thankyou

Join DFW CPG for a candid conversation with Chris Cuvelier, a seasoned CPG founder who successfully navigated the path from a bootstrapped startup to multiple exits and now is a senior executive at two sister consulting agencies that helps young brands grow and scale. This one-hour virtual huddle is designed for early-stage CPG entrepreneurs seeking insights into the mindset and strategies essential for scaling their businesses. Chris will share his personal experiences, offering valuable advice on cultivating a CEO mindset, building a high-performing team, and mastering the financial intricacies of growth. Discover the transformative stages of a CEO's journey and gain practical tips to accelerate your company's trajectory. ? ? Chris Cuvelier Chris is a dynamic entrepreneur and executive with over 20 years of experience in the consumer-packaged goods industry. His beverage career began in 2001 after a transformative trip to Brazil, where he discovered a?aí and founded Zola, the world's first packaged a?aí juice. As Founder and CEO, he led Zola to create the fastest selling a?aí juice and coconut water SKUs in the US, expanding the brand to include coconut water in 2012. In 2016, Zola was acquired by KarpReilly, with Chris staying on as CEO to focus on plant-based beverages. Caliva acquired Zola in May 2019, and Chris became Head of Beverage and a member of the Executive Team. After Caliva's acquisition by the Parent Company in January 2021, the largest SPAC deal in Canadian and cannabis history, Chris led the sale of the CBD division and subsequently started a private consulting business. He developed a go-to-market strategy and raised seven figures for a tequila company before joining BeyondBrands as Chief Growth Officer and founding BeyondSpirits, where he now serves as CEO. Chris's expertise spans business planning, raising capital, building teams, sales growth, business operations, strategic partnerships, go-to-market strategies, financial management, company restructuring, scaling companies, acquisitions, and board of director relations. Passionate about building businesses, creating positive culture, and working with great people, Chris lives in Half Moon Bay, California, with his wife and two daughters. He enjoys surfing, beach life, walking his dog, and spending time with family and friends. #cpg #startups #entrepreneurs See Zoom registration link in comments.

Huddle: Holiday Hustle: Supercharge Your CPG Brand's Social Content and Amazon Game! ?? Overview: The holidays are (almost) here and did you know that half of shoppers plan on purchasing their holiday gifts before the end of October? With this being the time that many brands make a large percentage of their yearly sales, there is no better time to start planning for the holidays than now! Please join Genevieve Polito Nguyen, Managing Director of Altura Design and Ryan Gaffney, Co-Founder of JumpStart CPG as they cover the importance of creating cost-effective and impactful holiday-specific content, messaging and ads on social, email, Amazon and more. ? Genevieve Nguyen: Genevieve?Nguyen is Managing Director of Altura Design, with a background in Brand Strategy and Copywriting. With almost 20 years experience?at various brand, promotional and shopper marketing agencies, she has experience with "big agencies and big CPG" but prefers to partner with emerging brands to help craft and refine their stories. Ryan Gaffney: Ryan?Gaffney is the co-founder of Jumpstart CPG, bringing over 7 years of expertise in Amazon Seller Central to the table. Passionate about empowering emerging brands,?Ryan?excels in helping businesses enhance their Amazon presence and achieve their growth objectives. His dedication to client success and in-depth knowledge of the platform makes him instrumental in driving brands to new levels of success on Amazon. ?#holiday #planning #Shopping #Amazon #gifts #cpg See link in comments to register.

Today, at the DFW CPG Brand Showcase.

Brands are getting ready for our Brand Showcase! Come see us! ?? Event details here: https://lnkd.in/g2NkVf2S

It is on! Kicking off our Brand Showcase with the first educational panel… #dfwcpg

Brands are getting ready for our Brand Showcase! Come see us! ?? Event details here: https://lnkd.in/g2NkVf2S