Looking back at some of our favorite projects, here's one that is amongst our most successful collaborations:
Publicis Health Media’s (PHM) fourth annual HealthFront—the first upfront specifically targeting the health marketing space—intended to spark conversations about the future of healthcare by addressing current topics like self-advocacy, social media trends, and retail innovation. In our third year of partnership to bring this vision to life, we imagined and designed a retro futuristic environment that instilled a “sense of wonder” in our attendees and offered opportunities for meaningful networking and connection.
A record-breaking success, HealthFront 2024 delivered impressive results and set new benchmarks in social engagement and industry influence. With a strategic focus on pre-show and live engagement, PHM achieved approximately 81,000 organic impressions, which was 1.2 times the previous year’s total. Sponsor-dedicated LinkedIn posts added to the momentum, driving 15,000 impressions in the period leading up to the event and a remarkable 4.36% engagement rate—a two-time above-average increase. Beyond social reach, HealthFront made a powerful impact in the healthcare media space, with 21 original stories, 16 syndications, and a press release pickup of 946; this culminated in 1.3 billion total media impressions, 2.8 times last year’s total. Attendees praised the event's thoughtful design and dynamic atmosphere, with one attendee remarking: “The event was truly incredible, from the décor, to the content, the connections, to the sponsorships.” The success of this forum reinforced its role as a transformative platform for the healthcare media industry.
AND the PHM HealthFront 2024 was awarded Bronze at the 2024 Experience Design Awards! Congratulations to our close collaborators at PHM, our partners, and our teammates on all the hard work and creativity that went into making this event such a rousing success. Stay tuned for PHM HealthFront 2025!
#PHMHealthFront
For more details on this collaboration, check out our case study: https://lnkd.in/eSPpb7Av