Development Counsellors International

As the global travel and tourism industry continues to grow, destinations have more opportunities than ever to attract visitors. But standing out requires understanding how the media landscape is evolving and leveraging it to craft compelling stories that resonate. The first in our three part “What Travel Media Wants” series focuses on how destinations can use online and digital resources to connect with journalists effectively. Download the full report: https://lnkd.in/gSi4rncT

In-person events are back, and meeting planners are searching for transformative experiences that “wow.” Get to know what they’re thinking with these five takeaways from the latest edition of DCI’s “Winning Strategies in Destination Marketing.” https://lnkd.in/gDUgn7qb

Earlier this year, DCI helped facilitate a webinar between Expedia Group and Baxter Media to discuss a hot topic: AI in the workplace. Robin Lawther, VP of Expedia TAAP, joined Bob Mowat, Executive Editor of Canadian Travel Press, to discuss AI-driven tools that empower travel advisors to deliver top-tier experiences in the industry. The conversation touched on everything from the evolution of artificial intelligence to what the future looks like for travel agents and platforms like TAAP when it comes to leveraging it. Give it a listen: https://lnkd.in/gG3F-ZhA

DCI’s latest report unlocks Gen Z’s thoughts on travel media. Want to know what gets them excited—and what falls flat? Check out these five takeaways to craft stories that stand out to the next generation of storytellers. https://lnkd.in/griQ7awc

This week in Philadelphia, DCI was a proud presenting sponsor of the Young, Smart & Local conference, where we had the pleasure of connecting with talent and economic development professionals from around the country. It’s clear that talent professionals are coming up with innovative solutions when it comes to talent attraction and retention, international recruitment and skills gap strategies. No matter the solution, data, research and collaboration are crucial for success. Stay tuned for a special episode of the Talent Wars podcast recorded live from #YSL2024. ???

Travelers and destinations are increasingly prioritizing sustainability. To create stellar marketing campaigns to promote our clients as sustainable choices, we’re ensuring DCI has its own sustainability plan. Take a look at the steps we’re taking: https://lnkd.in/gNz-cqED

When local talent isn't enough to fill your workforce needs, it may be time to take a global approach. Take it from Winnipeg, a Canadian city that’s leveraging a mix of local, national and international talent resources to fill critical jobs and skills gaps. Join Talent Wars host Patience Fairbrother and Economic Development Winnipeg’s Director of Talent and Workforce Development Ashley Dunlop as they discuss Winnipeg’s unique approach, from international talent recruitment missions to an award-winning job portal. Listen to the full episode.??? https://lnkd.in/gXQdr6eW

Condé Nast Traveler's “Bright Ideas in Travel 2024” list is here, highlighting the “the players, places, and projects moving the travel industry into the future.” ? Destinations on our radar: – Monaco is transforming its landscape with the eco-forward Mareterra project, featuring sustainable spaces and an artificial reef to support marine biodiversity ?? – Louisville is leading in sustainable aviation with the largest geothermal HVAC system at the Muhammad Ali Airport, cutting emissions by 80% ?? – Vienna is on the path to climate neutrality by 2040, with its green hydrogen production facility powering a new line of hydrogen buses ???? – Chile’s Rapa Nui (Easter Island) is tackling plastic pollution through Plan AMOR, embracing sustainable tourism and environmental stewardship ??? https://lnkd.in/gv63qWHw

The newest edition of “Winning Strategies in Destination Marketing” makes it clear what meeting and event planners want. These five are just the start of their wish list. https://lnkd.in/gEBfA-Kw

Coming up Nov. 12-14, the 2024 Young, Smart & Local conference will be in Philadelphia and DCI is a proud presenting partner. This conference gives attendees access to a national network of professionals dedicated to developing and sharing the best practices around talent attraction, growth and retention. There will be breakout sessions, networking activities and keynote speakers, including our very own Vice President of Talent Attraction Patience Fairbrother. She will be presenting on "Talent Wars: Data Driven Insights and Advice from the Frontlines," as well as hosting a podcast at the event. See you at #YSL2024: https://lnkd.in/g2i3KZ_W