Deutsch NY

DNY’s head of media planning and buying, Karen Benson, takes center stage at Advertising Week New York, discussing the importance of brand even when performance is a priority.?#adweek?#media

"Never before" is how DNY's CEO Val DiFebo described the "Swift Effect" when she sat down with NBC to discuss Taylor Swift's impact on brands, businesses, and people. From the NFL to fashion, Swift's influence seems almost universal and shows no signs of slowing down. Her thoughts will be featured in a special project by the network. Details coming soon. It's safe to say that DNY is a proud member of the Swifties.?

The The Coca-Cola Company + @Oreo (Mondelēz International) partnership was an unexpected move for two iconic brands. A move that, by all accounts, was successful at grabbing attention, but does it translate to more? DNY’s CCO,?ASHLEY RUDDER,?shared her thoughts with?Brand Innovators?in a piece out today. “Stunts and splashy things are fantastic. While buzz and media coverage are certainly valuable, the true power of these collaborations lies in an authentic connection. You have to have that. It can’t be just about making a splash. “The consumer is far too advanced now,”?said Rudder. What did you think of the Coke + Oreo partnership? Smart and strategic, or simply a sales gimmick? Read more on what Ashely and others thought here.

What piece of consumer tech could you not live without? DNY's Managing Director of Client Growth, Jayme Maultasch, shares his go-to gadget in The Drum's agency advice column. Check it out!

@DNY, we know one of the best tools to understand consumer and brand behavior is to listen to what they say—social listening, to be exact. Our own Tom Lyons, president of the newly launched SociStudio, talked with DigiDay this week about what social conversations are telling us about the future of AI.?Check it out!

DNY's ASHLEY RUDDER sat down with Muse by The Clios to discuss her new role as Chief Creator Officer and why the "creator moment" in the advertising industry is here to stay. Check it out!

At DNY, we are always evolving - with a new offering, a different approach, and a new CCO, this is sure to be our most transformative year since we opened in 1969. Val DiFebo ASHLEY RUDDER

Thanks, Attivo, for your support and partnership as we evolve our capabilities and talent for the future.

Thanks, Adage! We couldn't be more excited about the changes we are making. at Deutsch NY!

Today marks the start of a bold new era at Deutsch,?NY! We are beyond thrilled to welcome ASHLEY RUDDER as our new Chief Creator Officer and to be launching SociStudio, a dedicated social content studio with Tom Lyons as President. These moves are set to ignite a transformative shift in our creative journey. SociStudio, a state-of-the-art content studio, and our new integrated agency model combine top-tier brand creative and cutting-edge social content in a way the industry has never seen before. At Deutsch NY, we’re not just adapting to the future but defining it. Get ready for unmatched creative brilliance, strategic impact, and a relentless drive to push the boundaries of what’s possible—and we are just getting started. https://lnkd.in/dG58ZyWB