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Fun to be back at Cleveland Research Company after 7 years! I presented about how Amazons AI search is giving offshore brands an edge and how big brands can adapt to this new world. This show is the best! So fun to catch up with old friends and make new ones. Todd Hassenfelt, Scott Sweeney, Geri Datus-Ward, Nicholas Fischietto, Michael Lagoni , Rusty Wilson, CFA , Aubrey Jones, Nathan Moran , Prabhath Nanisetty , Patrick Miller, Gabe Fishbein , Bobbi Doyle, Debrup Jana, Eli Orkin , Sidney Hutson , Paul Murphy , Matt Kelly , Kristy Eckman , Kashif Zafar , Joon Choi , Jamie Clapper , Michelle Landesman, MBA, SA, CSM , Carleen Foley Clay , Julie L. , Faraz Siddiqui , Amy Hintz , Paras Shah , Lizzy Camus (Urtso) , Mark Stamps , Kerry Brock , Mike Friedberg , Madison Guyon , Ann Boyles , Carter Jensen , Nick Heitzman , Mark Stevens , David Lewis , Todd Hassenfelt , Steve Wertz ,

See you Monday Cleveland Research Company 2024 eCommerce Summit. I'll be presenting about organic search and why the new Amazon AI search changes are putting big brands at risk --- and what to do about it. Thanks again to the savant Nicholas Fischietto for the opportunity (If I don't see you at CRC, we'll catch up at Groceryshop the week after.)

???? Your Next SEO Move. (Part 2 of 2): ICYMI, Last week, I posted about Amazon pushing 1P Direct Selling on Amazon, shifting them to 3P Seller Central relationships in just two months. Here’s the scoop. You think SEO is the same between 1P and 3P, but there are some differences. ?? ?? Content SEO Data (3P Wins) ?? ??: SEO at its base is the same 1P vs 3P, but 3P gains an edge b/c of expanded reporting available in Seller vs Vendor Central. Seller Central tells you exactly what keywords contributed to your traffic, but not in VC.?If only there was a good software to make up the difference. (...cough cough… DetailPage.com) ?? ?? Content SEO Fields (1P Wins) ?? ??: 3P sellers don’t get to have A+ AND product description. They have to choose. It may seem like a no-brainer to write off the product description (and a lot of 3P sellers do). But A+ content is NOT INDEXED / CRAWLED by Amazon’s algorithm and has zero SEO benefits. There’s a reason Amazon is now giving away AI enhanced A+ pages for free… they do practically nothing. So… use the description for SEO rich content. ?? ?? Other stuff (3P Ties 1P) ?? ??: Seller badge, advertising, programs like S&S, etc. – there are small differences here, but nothing so big. Advertising is likely the largest, and as long as you’re using good software like @Pacvue or others, those differences go away quickly. ---> TAKE AWAY: You may be anxious when your hand is forced, but don’t be. Hit me up up if you need help or lets meet Cleveland Research Company or Groceryshop #sellercentral #vendorcentral #amazonsellers #amazon #amazonseo #seo #ecommerce

Dynamic titles, customized for each user! Amazon announced today they’re moving to dynamic search based titles, based on the user’s specific search term. We’ve been seeing for a few months the rise in importance of bullets, and certain backend fields in search performance. NOW WE KNOW WHY! This really highlights the need to have specific search terms and uses from the actual customer search terms. If only there was someone who could help with that! (Cough cough DetailPage.com )

?????? The gameboard has been reset by Amazon once again. Make your move or get pawned off. (Part 1 of a 2-part post). ICYMI, Amazon notified many small & mid size mfg they would be forced to move from 1P --> 3Pin just two months. ???? There’s no notice like no notice! ???? With Amazon rearranging the pieces so late in the year – during Q4 and annual planning – what do you need to consider? ???????? THE REALITY: This isn’t the first Amazon played this gambit (remember 2018???). If you sell in low-margin categories (e.g. grocery, household goods, etc) this is TOUGH; however, if you’re in a HIGH MARGIN category, consider this a forced move to higher ground. ??1P VS 3P: Who Wins head-to-head? Depends on your business, but mostly 3P. I'll break down the key pieces here and next post. ??MARGIN GAINS (Depends): A math problem, but an easy one. 3P has increased fees over 1P (about 15% more). BUT… by selling as a 3P, you set your price and get to keep all the RETAIL margin AND the MANUFACTURER margin. So if retail margin is over 15%, you're castling?into better profits. That’s why you see low-margin pawns in categories like grocery, household paper, etc., and high-margin kings in electronics, home appliances, etc. It’s just basic math. Check out the video for a more detailed explanation. ??PRICING & INVENTORY (3P WINS): I'm over simplifying, but a major power play for 3P here. 1P product prices are controlled by Amazon and dynamically adjusted based on the prices of competitive stores. As a 3P, you can move freely and are not tied to the lowest retailer out there. Logistics are similar – you get to control (mostly) how much inventory you push into play, whether through Amazon’s warehouses or holding your own pieces in a self-managed warehouse. No more being at the mercy of the grand high overlord! ?? ??PART 2: In part 2, we’ll discuss: – Content SEO Data (because why settle for a rook move?) – Content SEO Fields (the knight in shining armor) – Other mysterious pieces (don’t worry, I’ll reveal all the strategies soon!) See you next week for the next move! Hit me up in the comments or send me a DM. #amazonsellercentral #amazonvendorcentral #ecommerce #amazon Sujin Pak, Suzanne Crettol, Erin Louie, CPA, Vik Long, Patrick Petriello, Kayleigh Harvey, Dan Lindsey, Kate DuBois, Mitch Norton, Todd Terbeek, Tom Weiland, Yunis Eillyas, Estelle Di Lucia, Nich Weinheimer, Preston Keaton, Bill Williams, Jesse Romero, Crane Chantrey, Cindy Plough, Mike Keaveny

Written, organic content is having its moment -- The best ROI I've seen since 2012 when AMG started. Fewer than 10% of pages are optimized, leaving the field wide open for those using smart software to make algorithmic and scientific changes. They're rewarded with traffic lifts catapulting them ahead of competition. I'm excited to share some research findings at Cleveland Research Company ecomm summit on Oct 1. I hope to see you there. Thanks to Nicholas Fischietto for the invite.

Winning Amazon PRIME DAY ??started in May! Our Little Red Hen ??clients who ??planted SEO-optimized pages in May were able to enjoy the fruits (or should I say, bread ??) of their labor in July during Prime Day’s peak traffic??. The early gap earned in organic search became supercharged with the massive Prime Day traffic. Note: Three examples from across departments are included here -- all results are WITHOUT ANY PAID MEDIA. ?? (take those ??results ??to your CFO) Let’s break down WHY it matters: …… WHY IT MATTERS: Amazon’s search algorithm is BACKWARDS facing. ???♂?The algorithm looks at what’s called “pairwise data,” meaning, did a customer search?? for [term X] and click on ??[ASIN Y] – making it a pair. ?? A day or a week isn’t enough – the algorithm looks back months to measure those customer behaviors. Then, that data on click-through drives SO many factors… search rankings, cost of advertising, etc. ?? You simply can’t make up for lost time. The wheat won’t grow any faster with more water. ???? When the time comes to eat your bread??, it simply will not be ready. On those key days when you need it.... Organic search will lag, and paid search will cost much more because of Amazon’s variable bid rates for less relevant item/keyword combos. ?? What's more... when you ask brands if they're optimized, they all think they are... but the reality is much different. They are planting non-viable seeds ???that won't germinate b/c customers simply don't search for copywriter fluff. Ain't no substance in that sugaaaar??! So... don’t be chicken... don't loaf around – the fairy tale lesson is clear: Winning in July means planting in May. ?????? Winning in November means planting in September. ???? So, let's roll up our sleeves and get that dough! ???? ?? #AmazonSEO, #EcommerceSuccess, #KeywordOptimization, #SEO, #DigitalMarketing, #AmazonStrategy, #sellersecrets, #amazonseller Ann Boyles, Nick Heitzman, Mike Cepress, Justin Swenson, Kim Holowiak, Karin Gilson, Alexandra (Vanden Heuvel) Monroe, Colten Kidwell, Kristine Koetter, Choia Mattix, Aaron Conant, Erica Urrutia, Jason Mclellan, Willie Wilkov, Lou Alaimo, Marianna Zidaric, David Gugino, Corbin Jensen, Cheryl Ryan, Matthew Goodson, Drew Donnally, Lisa Marie Dominish, Chad Miller