Destination Wayfinder

We're thrilled to announce that the Wayfinder’s destination management framework has been fully recognized by the Global Sustainable Tourism Council (GSTC) as a set of standards equivalent to the GSTC Destination Criteria 2.0. Validating the Wayfinder's alignment with global best practices, this new recognition reinforces the tool's ability to help destinations integrate the GSTC Criteria into both strategic planning and operational practices to achieve long-term, sustainable outcomes. More About the Framework: https://lnkd.in/gwVuRUxn View the Full Press Release: https://lnkd.in/ggC5K-Mx

The Global Sustainable Tourism Council (GSTC) is pleased to announce that the ‘Destination Wayfinder Framework & Standard’ has gained GSTC-Recognized Standard status, meaning that it has been fully recognized as equivalent to the GSTC Destination Criteria Version 2.0. “We are thrilled that the Wayfinder has achieved GSTC-Recognized Standard status, which underscores our commitment to helping destinations steward their places and communities responsibly,” says Kristin Dunne, Director of Destination Wayfinder. “This recognition by the Global Sustainable Tourism Council validates the hard work of the Global Stewardship Innovation Lab, which designed the Wayfinder as a powerful, industry-led tool grounded in GSTC’s rigorous criteria. Building on this foundation, the Wayfinder can empower destinations to drive meaningful and measurable stewardship outcomes.”? Read more here: https://lnkd.in/ggC5K-Mx #GSTC #GSTCNews #GSTCRecognizedStandard #sustainability #Wayfinder Destination Wayfinder

We're pleased to announce that Coraggio Group has joined the Wayfinder as our Founding Partner! With a shared commitment to driving positive change and transforming tourism for the benefit of residents and visitors alike, this new partnership will enable us to further empower destination organizations with the necessary tools and insights needed to create and advance stewardship strategies. Read the Press Release: https://lnkd.in/gCHhGqNa

Join Miles and Future Partners for a deep dive into the latest trends shaping the future of destination marketing and management in our annual webinar, "Stewardship & Sustainability, Powered by The State of the American Traveler." We'll share fresh insights on sustainability, responsible travel and community engagement—uncovering both the challenges and the opportunities for today’s destination organizations. Learn how your organization can work with tourism partners to balance community and environmental needs with a thriving business sector to create long-term impact. Our expert panel, Lena Allen of the Arizona Office of Tourism and Rikke Holm Petersen of Wonderful Copenhagen, will share practical examples, lessons learned and actionable steps to drive stewardship and sustainability at every level. Don't miss out, secure your spot today: https://lnkd.in/eHd85vSr

Congratulations iFLY Indoor Skydiving Queenstown on winning the Tourism Industry Aotearoa Destination Wayfinder Community Engagement Award! ?? The tourism sector has the potential to contribute to the overall well-being of destinations and the communities they serve, and the iFLY?Whakamana Youth Empowerment Programme is a wonderful example of how attractions and experiences can do just that.

At Advocacy Summit, Jack Johnson shared our new definition of destination stewardship: the continuous pursuit of a net positive tourism ecosystem that exists in alignment with shared community values. This means a positive tourism experience for visitors and residents alike. Read more: https://bit.ly/3NYpYCC

Tourism can be a force for good when it serves local communities fairly. Our new report, Creating Equitable Destinations, includes 40 ways that DMOs, policymakers, and others can try to share tourism’s benefits more equally. From revenue-sharing initiatives to environmental protection, we can make tourism work for everyone. Download the report here - it's free: https://buff.ly/3YBFKJz With 25 inspiring case studies, this report is a guide to innovative tourism alongside local entrepreneurship, community wellbeing, and sustainable growth. #ResponsibleTourism #TravelIndustry #DMOs #DestinationManagement

We're feeling inspired. ?? Over the past month, we've had the pleasure of participating in various conferences and events, forming new connections and engaging in meaningful discussions around how tourism—and the Wayfinder—can support building flourishing, sustainable and community-centered destinations.

Indigenous Tourism is projected to contribute $67BN USD to the global economy by 2034. WTTC's latest report showcases the sector's role in driving economic growth, particularly in remote regions, and its vital contribution to cultural preservation and community empowerment. ?? Read more ?? https://lnkd.in/eyN3rTze Download the report ???https://bit.ly/4dvvN4I #WTTC?#TravelAndTourism?#IndigenousTourism

It's tomorrow! If you're attending the Social Inclusion Summit, don't miss an opportunity to learn how our destination management framework can help strengthen community engagement and improve organizational capability.