Design is the process of creating exceptional moments based on user needs. Whether products, services or spaces, we use a human-centered approach to ensure users feel seen, heard, and understood. As Maya Angelou said, “people will never forget how you made them feel.” #wisewords Photo: Shannon Svensrud Storied Life Pictures
Design Research Collective
研究服务
St. Paul，MN 1,395 位关注者
The power of insight + the magic of design?
关于我们
DRC is a customer research agency, inspired by Anthropology, Art & Human Centered Design. We harness compassion and creativity to build bold solutions and help companies grow. We are dedicated to making a positive impact through empathy-driven innovation. // We guide clients from uncertainty, to opportunity // Every project is unique, and we have the capabilities to support clients wherever they are in the journey. We take the time to understand your goals and constraints, adapting our approach to fit your needs (not the other way around). // We believe compassion + creativity, we can change the world. // We are researchers, designers, strategists and storytellers, each bringing our unique skill set to the practice of human-centered design. Our collective breadth of expertise allows us to remain uniquely efficient and innovative, bringing the right minds to the right problems for each project. // Research // We use curiosity & compassion to discover opportunities and catalyze solutions: Ethnographic Research, Needs Assessment, Qualitative Voice of Customer (VOC), Hybrid Qualitative, Shop-Alongs & Intercepts, and more. // Design // We use a human-centered approach to design exceptional products, services, and spaces: User Experience (UX), Service Design, Product Design, Workflow & Space Planning, Public Art & Events, and more. // Training // We empower organizations to leverage and evolve their internal design capabilities: Human-Centered Design I (Foundations), Human-Centered Design II (Advanced), Rapid Voice of Customer (VOC), Journey Mapping, In-person, Remote & Hybrid, and more.
- 网站
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https://www.designresearchcollective.com
Design Research Collective的外部链接
- 所属行业
- 研究服务
- 规模
- 2-10 人
- 总部
- St. Paul，MN
- 类型
- 合营企业
- 创立
- 2017
- 领域
- Innovation、Ethnography、Qualitative Research、Provocative Storytelling、Insights 2 Action、Design Research、Marketing、Product Design、Market Research、Customer Insight、CX Customer Experience、UX Useability、Human Factors、Voice of Customer、Lean Prototyping、Marketing Strategy、Logo & Branding、Training & Workshops和Focus Groups
地点
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主要
获取路线
US，MN，St. Paul
Design Research Collective员工
动态
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We are always on the lookout for moments of really good, thoughtful human-centered design. The kind that makes you think “these people know me.” On the latest episode of INSIGHT INSIGHT, Sara Frailich and Jackie Colburn discuss and share a few of their favorite products and services with top honors going to: The REI dress, Dovetail pants and good old Spotify for providing the soundtrack of our lives. Listen to the full episode to learn why. What’s your favorite find?
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User needs are the foundation of a human-centered design process, but the process also takes into account internal stakeholders, business goals, the competitive landscape, and more. At Design Research Collective, we guide clients in how to analyze, prioritize and activate insights in the design phase of development. #designresearch #business strategy
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We are excited to introduce Nici Nelson as our newest member of The Collective! In her own words: “I know that data alone doesn’t drive decisions—stories do. That’s why I focus on translating numbers into compelling insights that make sense for the business. I approach every new project with a fresh lens to develop a methodology that will deliver against the objectives, but love when we can combine statistically significant data with the consumer's voice, to give the data depth.” Welcome to the team, Nici.
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If you recognize these supplies, you may have participated in one of DRCs synthesis sessions! This is where the magic truly begins! #IYKYK #synthesis #insightstoaction
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Need to freshen up your Icebreaker game for 2025? Design Research Collective co-founder and CEO, Sara Frailich, and Facilitation Leader, Jackie Colburn, demonstrated one of Jackie’s favorite icebreakers during the latest episode of INSIGHT INSIGHT. They say a picture is worth 1,000 words. Can you guess Jackie’s favorite Icebreaker? #icebreaker #workshop #podcast #womenownedbusiness
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“Transformative facilitation is like running in the forest. To help a group find its way forward, the facilitator needs to pay attention moment by moment to the signs of what is going on in and around the group to be able to know at each point what moves and shifts to make.”? - Adam Kahane ** We just learned that Adam Kahane also has a new book on the horizon. Check it out here: https://lnkd.in/gpNCaJmd
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Want to learn more about how we use creativity and curiosity to change the world? Reach out at: [email protected]
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