Designalytics

It’s that time again… we’re thrilled to announce the winners of our fifth annual Designalytics Effectiveness Awards! These awards are driven entirely by data—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing. The 10 winners created impressive redesigns that sparked sales increases of up to 30%. This year’s winners are: CVS Beauty and its agency, CBA Design USA (Grand Prize) Mr. Clean and its agency, Chase Design Group Smirnoff Ice and its agency, Design Bridge and Partners Partake Brewing and its agency, Designsake Studio Pure Protein and its agency, Beardwood&Co. Vermont Creamery and its agency, Pulp+Wire Dove Men+Care and its agency, forceMajeure Creative Agency Organic Valley and its agency, Moxie Sozo Purely Elizabeth and its agency, ptarmak Laird Superfood and its agency, STONE Strategy & Design Each of these savvy brands—and their exceptional creative agencies—showcase just how powerful design can be in driving sales. We’re proud to have such an impressive slate of winners yet again. You can see the full list of the winners and download the free report—which includes the strategies and tactics these brands used to create winning designs—at the link below. We’ll be sharing much more in the coming days. Congratulations to all of our winners! Download the report → loom.ly/lXTfUD0 #designmeetdata #awards #brands #branding #cpg #data #designs #marketingstrategy #redesign #packagedesign #dielineawards CVS Pharmacy Procter & Gamble Diageo 1440 Foods Unilever

These five redesigns from protein-packed brands have each boosted purchase conversion potential. Check out these powerful package transformations. For more detailed preference data, visit the full article: loom.ly/wCkozEs #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Quest Nutrition WM Partners, LP Built Brands Ferrero ONE Brands Interact Brands

Cocoyo, a raw coconut yogurt brand from GT's Living Foods, recently announced a packaging refresh. The newest look for the “pure” flavor is a dramatic shift from its predecessor, with a playful logo featuring chunky lettering. The logo is framed by illustrations of coconut palms, and it all is contained on a bright white background. There were some updates to the communication of key attributes as well, as “made from two young Thai coconuts,” and “4g sugar per serving,” were added and the phrase “living coconut yogurt” was changed to “raw coconut yogurt.” When presented to over 200 consumers, 69% reported they preferred to purchase the upgraded packaging while only 31% preferred the previous design. Way to go, Cocoyo! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

ONE Brands recently revamped its recipe and packaging. While the previous design relied on a gradient backdrop, the new version features a solid colorblock with a stripe of white running across the box. Product information, such as the grams of sugar and protein content, are larger, and a bright yellow banner at the top-right corner brings attention to the new recipe. These strategic updates were appreciated by consumers: 77% reported they preferred to purchase the latest packaging while only 23% chose the old version. One consumer shared their thoughts on the change: “The white diagonal background stripe really makes everything stand out, while the solid-blue background on the old box dulls the words and cake. Plus, the picture of the cake on the new box looks yummier!” Another said: “In addition to the box being more colorful, the most important information is much more visible.” Your new look takes the cake, ONE Brands! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Hershey Company

Depend Silhouette is donning new packaging for its adult incontinence underwear. The overall changes are subtle (gold accents, change in model, and a bold “4-in-1" skinguard shield) they are clearly strategic.The effectiveness of the upgraded design, according to consumers, is driven primarily by the more premium appearance and better communication of product benefits. In total, 63% of consumers reported they preferred to purchase the new packaging while only 38% selected the old version. One consumer shared the reason behind their choice of the new design: “The package seems more modern. The gold shield listing the product claims seems more believable. The gold details on the package make the product seem more premium and worth a higher price.” Way to go, Depend Silhouette! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kimberly-Clark

Amazon Grocery (previously known as Happy Belly, before a brief stint as Amazon Fresh) has a juicy new look for its pink lemonade drink mix. The previously minimalistic container is now a cheery pink (with a full-glass shot of the icy beverage and lemon slices to top it off). This eye-catching design for Amazon’s private-label brand strategically uses white space to communicate product benefits such as “sugar free,” “low calorie,” and “low sodium.” Wondering how consumers reacted to the upgraded design? They drank it up: 66% reported they preferred to purchase the new packaging while only 34% chose the previous version. Amazing transformation, Amazon Grocery! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Amazon

Have you seen these stellar food and beverage redesigns on the shelf? These six recent brand refreshes really stand out in our database based on their impressive increases in consumer purchase preference. Check the full article for more details: loom.ly/ipisdCU What do you think of these fresh looks? Share your thoughts below! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Nature's Fynd GT's Living Foods Q Mixers Dreyer's Grand Ice Cream Earthbound Farm Dole Food Company 1HQ Brand Agency

Scoop Away, a cat litter brand, embarked on a design refresh recently. First, the new package showcases three cats, rather than two as on the previous version. It also lays out a list of benefits on a bright yellow banner, with the phrase “3x multi-cat action” placed boldly above it. This consolidation of claims allowed consumers to see key information in one place. Consumer reactions were paw-sitive: 61% reported they preferred to purchase the new packaging, while only 39% preferred the previous version. One consumer noted the clearer communication: “It’s easier to see the functions of the litter in bullet point form. In the previous design, you had to look for the information.” Purr-fect, Scoop Away! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Clorox Company

When Dr. Pepper recently redesigned the packaging for its cherry-flavored soda, the brand went all-in on a fresh red color scheme. The depiction of the cherries is also more realistic in this iteration, as compared to the abstract version in the previous design. The new look performed very well with consumers—a whopping 84% reported they preferred to purchase the updated packaging, while only 16% preferred the old version. One consumer shared their thoughts: “The cherry shown on the package makes the item look refreshing and stand out. I definitely would grab it off the store shelf to buy it.” Awesome work, Dr. Pepper! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Keurig Dr Pepper Inc.

With its updated look, Hidden Valley Ranch has turned packaging on its head—quite literally. The brand transformed its salad dressing bottle into an inverted squeeze design from the previous, more traditional top-spout meant for pouring. Besides the obvious structural change, the product label features a bright-yellow banner that says “easy squeeze” as well as a small “new look, same great flavor” badge to assure customers that their favorite recipe has remained untouched. How did consumers react? 66% reported they preferred to purchase the new design, while 34% preferred its predecessor. One consumer said: “The easy squeeze, upside down bottle is more manageable and easier to store in the refrigerator. You get your money's worth in how much of the product you actually use.” Way to go, Hidden Valley Ranch! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Clorox Company