Designalytics

Hot off the presses: It seems the “next Tropicana” is… Tropicana. Our own Steve Lamoureux was interviewed for a CNN article on consumers’ negative reaction to Tropicana’s most recent design—and the corresponding 19% drop in sales for the brand. From the article: “Companies don’t have great metrics for predicting whether those changes will actually increase sales, Lamoureux said. The metrics brands test for are around whether products stand out on crowded shelves or contain any glaring issues. ’Everyone learned the wrong lesson from the last time,' he said.” Tropicana isn’t alone—39% of redesigns end up hurting sales—but the notoriety they earned in 2009 simply makes them the unfortunate example: CPG design measurement needs to change. Check out the article below: loom.ly/5xmiJO0 #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

There is quite a bit for us to be grateful for this year. This Thanksgiving, we’d like to say: THANK YOU to our clients for your continued belief in the power of design to drive brand growth. THANK YOU to our agency partners for demonstrating the immense value of design on a daily basis. THANK YOU to our brilliant and hard-working Designalytics team for prioritizing both data quality and information design. To each of the brands we've had the pleasure to work with: Thank you. Happy Thanksgiving to you and yours.

Have you seen Stouffer’s new look? The popular frozen entrees company recently unveiled a brand refresh which included an updated logo, tantalizing food photography, and a bold embrace of the color red. The orientation of the design has also shifted, taking on a centered and vertical layout, allowing for easier scanning. Among hundreds of consumers, 56% preferred to purchase the new design, while 44% opted for the previous look. One consumer said of the new design: “The scalloped potatoes look very good in the picture. I like the larger picture of the finished product. It is easier to see the size and number of servings on the package.” Superb work, Stouffer’s! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Nestle

Always Discreet Liners, a product from the popular feminine-care brand Always, has a new look. In addition to the updated purple-blue color scheme, the revamped design has a few added claims such as “zero leaks, zero odors” and “RapidDry Core,” which emphasize product benefits. Consumers approved of the changes: 66% preferred to purchase the new packaging while only 34% chose the old version. In the words of one consumer who chose the new design: “The packaging really specified that there were no leaks and odors associated with the pads. I think the description was better, plus I like the graphics more.” Awesome work, Always! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Procter & Gamble

It looks like Welch's newest look for its four-pack sparkling juice (part of a comprehensive brand refresh across all its products) hit the mark with consumers. Among other changes, the brand re-invigorated its bottle wrap and carrier packaging with vibrant color, as well as effervescent bubble graphics that emphasize the fizzy-and-fun nature of the drink. In addition, the logo has been refreshed, expanded, and placed more prominently on the pack. Overall, 61% of consumers said they preferred to purchase the product with the new design, while only 39% chose its predecessor. One consumer shared their thoughts: “The green color really grabs your attention and I really like how the packaging bubbles continue onto the bottles themselves.” Way to go, Welch’s! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

SeaPak, a frozen shrimp and seafood brand, recently revealed a new package design. The brand made a few subtle but powerful changes: an updated logo, a larger and bolder product name, a bigger protein call-out and photography that better emphasized the color and texture of the food itself. These strategic upgrades had consumers hooked: 83% said they preferred to purchase the new design, while only 17% chose the older version. One consumer shared, “The labeling is way more appealing. The shrimp are larger, and the print is larger. It makes it way more enticing.” Congrats, SeaPak! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Rich Products Corporation

Habit, a health supplement company, gave its brand a major makeover recently. The company not only changed the shape of its container (from cylindrical to rounded-square bottles), it changed its name from “Health by Habit” to just “Habit.” The design leans into the new name, with “Habit” written in large text on the bottle cap as well as an oversized letter “H” on the front. Bold and aligned with the color of each variety, this new design asset helps create consistency across the portfolio of products. Consumers approved of the revamped look: 71% said they preferred to purchase the new packaging, while only 29% selected the old. One consumer shared, “The word ‘Habit’ on the lid is a good place to see it from the start. The three different choices are clear: energy, women's multivitamin, stress relief are clearly differentiated. The colors are vibrant and it’s easy to see the difference.” Fantastic transformation, Habit! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Have you played The Game lately? It’s our free, daily quiz that will sharpen your design instincts and provide data-focused insights on a featured redesign–and today, we’re showcasing Neutrogena’s daily facial moisturizer. With quantitative purchase preference data and qualitative open-ended responses from over 200+ consumers, there is nothing to lose by playing and plenty to learn! Why not give it a go? Which design, new or old, do you think consumers preferred? loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Johnson & Johnson Kenvue

Open Water offers an aluminum alternative to plastic bottles, and it recently gave its packaging a makeover. The most notable change was the new logo, which has been expanded in size compared to its predecessor and evokes the flow of the ocean. The bold blue-wave graphic was maintained, but now serves as a canvas for the brand’s new “stickers” with fun slogans such as “bye bye plastic!” and “make waves.” The fresh look also highlights its “carbon neutral” claim in a playful yellow near the logo. The upgraded design performed well with consumers: 74% preferred to purchase the version with the new packaging, while only 26% preferred the old version. One consumer shared their thoughts: “I like the idea that the label shows ‘bye, bye plastic.’ I think this gives a really clear picture of what it is doing for the environment.” Way to go, Open Water! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Have you played The Game yet today? Our daily redesign quiz will help you broaden your CPG design expertise, while also providing you with valuable quantitative and qualitative insights. Today, we’re featuring Jinx, a premium dog food brand. Can you guess which version did better with consumers? Click the link to play and then gain access to hundreds of open-ended consumer responses: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz