Designalytics

It’s that time again… we’re thrilled to announce the winners of our fifth annual Designalytics Effectiveness Awards! These awards are driven entirely by data—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing. The 10 winners created impressive redesigns that sparked sales increases of up to 30%. This year’s winners are: CVS Beauty and its agency, CBA Design USA (Grand Prize) Mr. Clean and its agency, Chase Design Group Smirnoff Ice and its agency, Design Bridge and Partners Partake Brewing and its agency, Designsake Studio Pure Protein and its agency, Beardwood&Co. Vermont Creamery and its agency, Pulp+Wire Dove Men+Care and its agency, forceMajeure Creative Agency Organic Valley and its agency, Moxie Sozo Purely Elizabeth and its agency, ptarmak Laird Superfood and its agency, STONE Strategy & Design Each of these savvy brands—and their exceptional creative agencies—showcase just how powerful design can be in driving sales. We’re proud to have such an impressive slate of winners yet again. You can see the full list of the winners and download the free report—which includes the strategies and tactics these brands used to create winning designs—at the link below. We’ll be sharing much more in the coming days. Congratulations to all of our winners! Download the report → loom.ly/lXTfUD0 #designmeetdata #awards #brands #branding #cpg #data #designs #marketingstrategy #redesign #packagedesign #dielineawards CVS Pharmacy Procter & Gamble Diageo 1440 Foods Unilever

Depend Silhouette is donning new packaging for its adult incontinence underwear. The overall changes are subtle (gold accents, change in model, and a bold “4-in-1" skinguard shield) they are clearly strategic.The effectiveness of the upgraded design, according to consumers, is driven primarily by the more premium appearance and better communication of product benefits. In total, 63% of consumers reported they preferred to purchase the new packaging while only 38% selected the old version. One consumer shared the reason behind their choice of the new design: “The package seems more modern. The gold shield listing the product claims seems more believable. The gold details on the package make the product seem more premium and worth a higher price.” Way to go, Depend Silhouette! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kimberly-Clark

Amazon Grocery (previously known as Happy Belly, before a brief stint as Amazon Fresh) has a juicy new look for its pink lemonade drink mix. The previously minimalistic container is now a cheery pink (with a full-glass shot of the icy beverage and lemon slices to top it off). This eye-catching design for Amazon’s private-label brand strategically uses white space to communicate product benefits such as “sugar free,” “low calorie,” and “low sodium.” Wondering how consumers reacted to the upgraded design? They drank it up: 66% reported they preferred to purchase the new packaging while only 34% chose the previous version. Amazing transformation, Amazon Grocery! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Amazon

Have you seen these stellar food and beverage redesigns on the shelf? These six recent brand refreshes really stand out in our database based on their impressive increases in consumer purchase preference. Check the full article for more details: loom.ly/ipisdCU What do you think of these fresh looks? Share your thoughts below! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Nature's Fynd GT's Living Foods Q Mixers Dreyer's Grand Ice Cream Earthbound Farm Dole Food Company 1HQ Brand Agency

Scoop Away, a cat litter brand, embarked on a design refresh recently. First, the new package showcases three cats, rather than two as on the previous version. It also lays out a list of benefits on a bright yellow banner, with the phrase “3x multi-cat action” placed boldly above it. This consolidation of claims allowed consumers to see key information in one place. Consumer reactions were paw-sitive: 61% reported they preferred to purchase the new packaging, while only 39% preferred the previous version. One consumer noted the clearer communication: “It’s easier to see the functions of the litter in bullet point form. In the previous design, you had to look for the information.” Purr-fect, Scoop Away! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Clorox Company

When Dr. Pepper recently redesigned the packaging for its cherry-flavored soda, the brand went all-in on a fresh red color scheme. The depiction of the cherries is also more realistic in this iteration, as compared to the abstract version in the previous design. The new look performed very well with consumers—a whopping 84% reported they preferred to purchase the updated packaging, while only 16% preferred the old version. One consumer shared their thoughts: “The cherry shown on the package makes the item look refreshing and stand out. I definitely would grab it off the store shelf to buy it.” Awesome work, Dr. Pepper! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Keurig Dr Pepper Inc.

With its updated look, Hidden Valley Ranch has turned packaging on its head—quite literally. The brand transformed its salad dressing bottle into an inverted squeeze design from the previous, more traditional top-spout meant for pouring. Besides the obvious structural change, the product label features a bright-yellow banner that says “easy squeeze” as well as a small “new look, same great flavor” badge to assure customers that their favorite recipe has remained untouched. How did consumers react? 66% reported they preferred to purchase the new design, while 34% preferred its predecessor. One consumer said: “The easy squeeze, upside down bottle is more manageable and easier to store in the refrigerator. You get your money's worth in how much of the product you actually use.” Way to go, Hidden Valley Ranch! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Clorox Company

Frito-Lay’s Simply line of snacks—a collection of the company’s most popular offerings made without artificial colors or flavors—welcomed a new look recently. The new packaging features a fresh logo and design system that enhances the brand’s core values and overall appeal. The logo, previously in plain white letters, is now larger and printed in bold, green text. On the pictured Simply Cheetos package, the vertical colorblock element on the previous package transformed into a diagonal orange-red gradient, creating a dynamic and engaging design. Chester Cheetah now takes up much more visual space as well. Consumers’ reactions were clear: 71% reported they preferred the new packaging while only 29% preferred the old version. One consumer appreciated how the brand used different colors to be true to the brand while conveyed both the naturalness of Simply: “The use of the color green pairs well with the natural elements described about the product. And the use of the colors orange and yellow I associate with the Cheetos brand.” Congrats, Simply! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Headed to Natural Products Expo West in March? Designalytics will be there, too! We’d love to chat about these four statistics: 40% of redesigns launched to market actually hurt sales 35% increase sales 25% have no appreciable impact, and…. Our methodology has proven to accurately predict these outcomes 93% of the time. We can show you the proof behind these remarkable results. Drop a comment below or DM us to set up a meeting. Look forward to connecting! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #expowest2025

John Soules Foods, a purveyor of frozen meals, recently rebranded as Soules Kitchen and unveiled fresh packaging. The upgraded look emphasizes the new logo by placing it prominently on a large golden badge beneath tantalizing food photography that several consumers noted was “more appetizing.” While the amount of front-of-pack information is about the same, many consumers also found it easier to read on the new packaging. Overall, they appreciated the changes: 76% reported they preferred to purchase the new design while only 24% opted for the old version. Bravo, Soules Kitchen! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data