DeSantis Breindel

Co-CEO Howard Breindel weighed in for Forbes’ “19 Misguided Pieces Of Advice These Agency Pros Had To Unlearn.” The worst early-career guidance he’s left behind? “If it ain’t broke, don’t fix it.” ? Yes, brands need to be consistent. But in B2B’s fast-moving markets, leaders need to ensure their brands evolve with the people who matter most to them—their investors, customers, prospects and talent—at the speed of business. ? Read Howard’s insight (number 5 on the list) on why setting it and forgetting it is the worst thing today’s brands can do. ???https://lnkd.in/g3CqnQt3 ? #B2B #Branding #ForbesFeature #leadership #B2BBranding

Are you merging or acquiring, spinning off or going public, entering a new category or redefining the one you're in? Let’s talk. We partner with B2B leaders, founders and investors taking that next big leap, and we’ve come to recognize a fundamental truth. Successful leaps aren’t just financial transactions or moments in time; they are shared journeys that require a deep understanding of what matters most to those who matter most to you. Your customers and prospects. Your investors and employees. The people in your boardroom and your breakroom. We call this our “Who-first” mindset, and it empowers leaders like you to move the needle by moving people.? With this relentless focus, we’ve partnered to: ????Build?brands that unify merged companies into industry leaders ???Redefine?categories—and create new ones ???Fuel?challengers to take on industry behemoths ???Inspire?investors with the enormous potential for value creation ???Captivate?perfect-fit talent with chances to join winning cultures Want to see what that looks like? ???Watch below. #B2B #Branding #B2BBranding #PrivateEquity #BrandStrategy

“For leadership, the challenge—and the potential—is to transform ESG reports from data repositories into compelling, trust-building tools that engage audiences authentically.” ESG reporting stands at a strategic crossroads. Regulatory frameworks are growing more complex, yet reports can fail to resonate with the people who matter most. Investors, customers and employees want more than compliance—they’re looking for a compelling narrative that reflects real impact and long-term vision. In our latest Insight, Co-CEO Howard Breindel explores how leaders in environmental services can: ???Align purpose with quantifiable outcomes to make sustainability data meaningful ???Simplify complex metrics without sacrificing depth or credibility ???Ensure ESG narratives are clear, consistent and compelling across channels For each key audience, brand-led sustainability reports can transform material metrics into progress people can believe in. Read more about transforming ESG reporting into a powerful trust-building tool: https://lnkd.in/gZHa-xbn #B2BBranding #ESG #Sustainability #BrandStrategy

"When managed effectively and thoughtfully, the interim period post-merger delivers on the potential that inspired the deal in the first place—turning a time of significant change into an accelerator of value creation. Success depends on having a clear playbook: a roadmap for giving the new business clarity and purpose through the interim phase and beyond." Beyond a deal's financials, M&A success hinges on uniting employees, retaining customers, and delivering on investor expectations—all while navigating the complexities of integration. In our latest Insight, Co-CEO Howard Breindel shares a strategic playbook for navigating the interim phase, detailing how leaders can: ?? Create clarity for each audience as they navigate post-merger uncertainty ?? Build a unified brand that engages investors, customers and talent ?? Turn a time of transition into a platform for growth Read Howard’s POV on managing the interim phase to maximize post-merger value: https://lnkd.in/exibrENi #B2BBranding #MergersAndAcquisitions #BrandStrategy

Wishing you a warm and joyful holiday season!???? This December, in honor of our clients, our team is proud to support two remarkable nonprofits whose missions inspire us and whose work transforms lives every day. Defy Ventures empowers justice-impacted individuals to embrace new beginnings, charting a positive path from incarceration to meaningful careers. North Brooklyn Angels combats food insecurity through their mobile soup kitchen, fostering community and nourishing journeys toward stability, one plate at a time. Through these contributions, we celebrate the power of caring and resilience during this season of hope—and the partnerships that inspire us every day. ?? Wishing you happy, healthy holidays and a wonderful start to 2025! ?????? #HolidaySeason #CommunitySupport #GivingBack #B2BBranding

"Creating strong brand positioning and experiences in investment management requires understanding prospects and clients on personal, even profound levels." In today’s crowded financial landscape, promises of trust, expertise and client service are everywhere. But these familiar assurances won’t set your firm apart. To transcend this sea of sameness, investment brands must reflect what matters most to the people who matter most to them—and stay agile enough to evolve as needs change. Our latest Insight post explores how leaders can: ???Use research to understand what matters most ???Differentiate the brand in competitive markets ???Build trust and loyalty through every market cycle Read more about building an investment management brand that stands out, connects deeply and drives value creation: https://lnkd.in/e26pJ-eu

Our Co-CEO Howard Breindel recently contributed to Forbes’ "19 Expert Tips For Marketing A Company’s Internal Culture Externally.” His rec? Live your values—visibly.??? ? B2B brands routinely publish their values, especially when it comes to culture. Gaining an edge in the war for talent, however, requires demonstrating them in ways that resonate with employees and candidates alike.? ? Read Howard’s insight (number 14 on the list) for practical ways to show the world who you are—and attract the perfect-fit talent you need.? ???https://lnkd.in/g2EyJ9Vn ? #B2B #Branding #ForbesFeature #Culture #Leadership #B2BBranding

??? Our new brand and website are here. ???? ?? For more than 20 years, Dru DeSantis, Howard Breindel and the DB team have worked with B2B leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in.?? ?? We’ll continue to partner and build brands that create enduring value—value born of deeper connections with your clients and your prospects. The people in your boardroom and your breakroom. Brands that move the need by moving people. Brands that take you further than you ever thought possible.?? ?? Our new brand reflects where we’ve been and where we’re going—and we’re excited to share it with you!? ?? Read Howard and Dru’s open letter to everyone who’s shared the journey: ?? https://lnkd.in/g7CS7mdQ? ? ?? #B2B #Branding #B2BBranding #PrivateEquity #BrandStrategy??

???Our new brand and website are here. www.desantisbreindel.com ?? For 22 years, Dru DeSantis, Howard Breindel and the DB team have partnered with B2B leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in. We’ve learned that successful leaps are never just a transaction or a moment in time. They are shared journeys that require a deep understanding of what matters most to those who matter most to you. We call this our “Who-first” mindset, and it empowers leaders like you to move the needle by moving people. Want to see what that looks like? ?? Check out our work below. #B2B #Branding #B2BBranding #PrivateEquity #BrandStrategy

Our Co-CEO Howard Breindel just shared that DeSantis Breindel’s new brand and website are here. ??? ? For more than 20 years, Dru DeSantis, Howard and the DB team have worked with B2B leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in.? ? We’ll continue to partner and build brands that create enduring value—value born of deeper connections with your clients and your prospects. The people in your boardroom and your breakroom. Brands that move the need by moving people. Brands that take you further than you ever thought possible.? ? Our new brand reflects where we’ve been and where we’re going—and we’re excited to share it with you.?? ? Read Howard’s post below to hear his reflections.?? And visit our website to read Howard and Dru’s open letter to everyone who’s shared the journey: https://lnkd.in/g7CS7mdQ? ? #B2B #Branding #B2BBranding #PrivateEquity #BrandStrategy?