Department of Creative

As the season makes its annual transformation to Autumn, we're reminded of the vital importance of change. As Advertisers, we're no stranger to this particular concept. Digital advertising brought about a seismic shift, evolving advertising far beyond its traditional roots. From the print ads of yesteryears to the dynamic digital landscapes of today, we have continually adapted to the ever-changing technologies and consumer behaviors. Traditional advertising methods laid the groundwork for brand-recognition tactics, but the emergence of digital technologies has revolutionized the landscape, making it more targeted, measurable, and interactive. It's part of our DNA. Change, that is. The ability to adjust and flex when we need to (or when we have to) is just in us. Otherwise, we couldn't stay ahead in this rapidly evolving digital realm. Nor could we continue championing the significance of advertising in today's modern business. Advertising acts as a lifeline that sustains brand visibility and customer engagement. In a world where consumers are bombarded with choices, effective advertising helps businesses stand out, fostering brand loyalty and driving sales.

Is AI going to take over the world of advertising too? New generative AI empowers advertisers to elevate creativity, crafting ads through their new feature, a video generator. Using a single product image, their video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life. Now, here's the age old question. Is AI just a tool for enhancing human creativity or will it replace it altogether? We're BIG believers in that AI is very much an enhancement to our field. While AI does bring to the table a variety of new capabilities and efficiencies, it lacks a vital component of our work - human intuition. Our team brings in things like context and strategic positioning on the daily. Personal cultural knowledge and emotional resonance from our team's life experience greatly impact our creations. No algorithm can do that, yet, anyway. ?? https://lnkd.in/dXswbs48

The heart isn't just a muscle, it’s also considered the place of feelings, thoughts and memories. It requires comprehensive care. Care that GE HealthCare works hard to provide to their cardiac patients. We're honored to share some of our recent work together by highlighting some of the stories patients keep forever in their hearts.

Well, it looks like Costco is serving up more than just free samples these days. They’re dishing out a whole new ad business using their precious shopper data ?? As a creative agency, we have to admit, we’re a little jealous. All this time we’ve been racking our brains for innovative ad campaigns, and Costco is selling them in bulk. Hey Costco, want to hire some creatives to really bulk up your new venture? We’ll work for samples! ?? What do y’all think? Great business idea or total bust? https://lnkd.in/eK_muh-m

First, there was the iconic Pop-Tarts bowl mascot that had the entire internet asking, "Are Pop-Tarts still a thing?" ??♂? Now, Pop-Tarts is getting the documentary treatment with Unfrosted as well as an in-depth look at their data-driven marketing takeover: https://lnkd.in/gkNnzvME At Department of Creative, we have to hand it to the Pop-Tarts team — they’ve managed to turn a humble toaster pastry into a cultural phenomenon. If you haven’t seen it yet, check out the Unfrosted trailer: https://lnkd.in/ggU3amsW Apparently, Pop-Tarts are still very much a thing.

Who else spent their weekend binge-watching the Summer Olympics? ??♀???♂? Yes, yes for the sports of course, but also for the ads. One thing that's been encouraging to see is that the ads aren't just for the big players anymore. Smaller, more nimble brands are finding creative ways to ride the Olympic wave and connect with their audiences. The Marketing Brew newsletter recently reported that NBCUniversal has “Prime Pods” ad spots for individual, programmatic ad spots to open the lanes to new advertisers: https://lnkd.in/gU4MAk6h With so many brands grasping for visibility, their marketing is critical. It's actually why we exist. Department of Creative doesn't just create ads. We create meaningful connections with our client's audience. That's where the real gold is, Olympics or not ?? #SummerOlympics #Paris2024

With the Summer Olympics starting on Friday —brands are gearing up to make a major splash. And let’s be real, who doesn’t love a good, old-fashioned Olympic ad NBC has a TV campaign highlighting Megan Thee Stallion’s winged, fire-breathing, talking horse (yes, I know), and Deloitte asks about the “Game You’re In.” See the spots on AdWeek: https://lnkd.in/eXcVQAXB Whether it’s a heartwarming story of athlete perseverance or a clever take on the games, we can’t wait to see what the marketing world has in store. Who will get marketing gold this year? ?? #SummerOlympics #Paris2024

Traditions are important because they give us a sense of belonging. They bring us together. They create the stories of our lives. Our work with GE HealthCare highlights those traditions because we’re invested in ensuring those stories continue being told, chapter by chapter.

Summer is here, and the creative juices are running a little … dry? ?? Don’t worry, we’ve got just the thing to get you outta that rut! Introducing the Department of Creative Summer Slump Kit?: ?? A beach ball to bounce ideas around (literally) ? Tiny umbrella hat to keep those brilliant brains from overheating ?? Stock tank pool for those “deep think” sessions: https://lnkd.in/g95vpFcd With this kit, you’ll be churning out award-winning campaigns faster than you can say pi?a colada. Happy Summer, everyone.

The world is constantly changing – for better or for worse – and it can be overwhelming to deal with everything going on around you. As we wind down Mental Health Awareness Month, the age-old question resurfaces, “is creativity a blessing or a curse?” As a company who has first-hand witnessed its employees suffer through long days, late nights and endless cups of coffee trying to bring an idea to life and yet also seen the exhilaration and satisfaction that comes from getting it right, it remains a mystery. However, a recent two-part study explored this conundrum and the results are well.... creative. Click through the link below to read the full study on the connection between creativity and well-being. #MHAM, #selfcarematters #anxietymatters https://lnkd.in/enMCacgH