Grapevine Marketing Solutions (Demo Wizard)

83% of grocery executives compromise profit margins, using loss leaders to bring shopper traffic to their stores because they perceive the alternative to be too complicated and expensive.? In reality, the opposite is true, as some retailers use automated coordination portals to simplify the execution of demo campaigns in their stores with a minimum of their staff's involvement.

Here is a great piece of advice from Jordan B. on the brand survival strategies in these tough market conditions. Prioritize profitability.?Growth at all costs is a thing of the past. If your unit economics don't work, neither will your business. Get your margins right, cut unnecessary expenses, and focus on sustainable growth. If you cannot measure a positive cash outcome as the direct result of the marketing investment, it is not a good time for such investment.

Did you ever wonder why retailers and many CPG vendors undercut their profit margins on loss leaders to bring shopper traffic and accelerate sales velocity at their stores but avoid the use of demos and samplings to achieve better results without unit price erosion? We have asked the grocery executives this question last week and will share the answers on this page when they come in. If you want to stay up-to-date with us, follow our Page.

Here is the most critical question to consider before you start planning an in-store demo or sampling event or campaign: What is the most important goal I want to achieve? -Do we do it to accelerate sales velocity? -Do we want to collect customer feedback? -Do we want to improve the relationship with our retail partner? -Do we want to increase our brand recognition? Whichever one of the answers above is your #1 goal, I would recommend defining how you going to measure your success before you spend any money. If you want to stay up-to-date with us, follow our Page.

If you have two thumbs and manage an in-store demo or sampling budget, you might find my rules of thumb to be of use. Rule of Thumb #1 If your brand ambassador cannot engage at least 15 shoppers per hour of demo, either the store has no sufficient traffic to warrant expense of the effort or you need a brand ambassador with a better aptitude or different personality. A good brand ambassador actively engages passing shoppers, asking them to experience the products they promote. Rule of Thumb #2 If at least 20% of shoppers who experienced your product did not purchase it after experiencing it, either your brand ambassador needs more training or your product will not be successful in this store. E2P (Experience to Purchase) Ratio is a critical KPI for in-store marketing management.

Happy New Year! I wish you to experience a prosperous and eventful one. We spent the last 16 years accelerating the product sales velocity for our customers, mostly food and beverage brands, in supermarkets and grocery stores. We started as a specialty foods demo company, but after a few years, we transformed into a value-added SaaS provider for fledging and major CPG brands. Just before pandemics, we released our software and services for retailers to help them accelerate average sales per customer visit. Today, we announce our new SaaS product for the food and beverage brokers, distributors, and marketing agencies who want to leverage in-store samplings and demos as an extension of their service to their customers. If you want to stay up-to-date with us, follow our Page.

There is?plenty of research?explaining the impact of in-store sampling on the store’s guest experience, its word-of-mouth marketing implications, and WHY it happens. In this article, I would like to focus on practical aspects of HOW to make it work to achieve expected results. https://lnkd.in/ejRd5JiG

In-store sampling is an excellent way to accelerate your products sales velocity in supermarkets. Take advantage of the free trial of our new software tools for brands, brokers, and demo agencies.

Attitude and training of brand ambassadors can accelerate sales velocity of your products to new highs. Build and retail an A team with Demo Wizard software https://lnkd.in/ebtAR4Nm

Excellent story of an entrepreneurial success.