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DemandMaven, Inc

DemandMaven, Inc

商务咨询服务

Atlanta，Georgia 400 位关注者

Stop guessing about how to grow your SaaS. We can help you get there.

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关于我们

DemandMaven is a growth consulting & research firm that helps SaaS teams and growth leaders find their best growth opportunities and troubleshoot KPIs that just don't budge. We're the business intelligence team you've always wished that you had. We dig deep and figure out exactly what's impacting the growth of the business and where the best opportunities lie by leveraging both quantitative and qualitative insights. Whether you're on track to making your first $1M ARR or trying to add your next $100M ARR, we can show you how to get there, what growth projects to tackle, and where to invest — all by using data and resources you already have. We provide services like: ? JTBD Research ? Market Research ? Customer Research ? Customer Discovery ? Customer Journey Mapping ? Survey Design ? Growth Audits ? Growth & GTM Strategy ? Pricing & Monetization Strategy ? Onboarding & Activation Strategy ? UX Research ? Value Discovery And so much more! Check out demandmaven.io to learn more.

网站
https://demandmaven.io
所属行业
商务咨询服务
规模
1 人
总部
Atlanta，Georgia
类型
私人持股
创立
2018
领域
Startups、SaaS、Acquisition Strategy、Marketing Strategy、JTBD Research、Customer Research、Customer Discovery、UX Research、Growth Strategy、Activation Strategy、Pricing & Monetization、Value Discovery和SaaS Growth

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  • 查看DemandMaven, Inc的组织主页
    DemandMaven, Inc

    400 位关注者

    查看Asia Orangio的档案
    Asia Orangio

    I troubleshoot growth for PLG SaaS and Software companies? CEO & Founder of DemandMaven ? Prev. Board Member of Moz (acquired)

    And now, for my first piece of zero-click content: a case study! Except this one covers a different story than the one I told last week. Imagine you're building a bank for ecommerce companies in North America, but you're overwhelmed by the sheer market potential and need to figure out where to focus. Oh yeah — and you're not based in North America, but in Ireland. ???? That's the story of Hamilton Rock. By leveraging customer discovery and market research, we helped the founder understand the core differences between market opportunities and also understand the requirements in order for new customers to switch banks (which - spoilers - was a lot more than originally anticipated!). The outcome: a better aligned product roadmap and investors who all said "??" when they saw the insights. Check the comments for the link to read more ??

  • 查看DemandMaven, Inc的组织主页
    DemandMaven, Inc

    400 位关注者

    Asia Orangio doing us all a solid and showing us the ways of the MaxDiff survey ??

    查看Asia Orangio的档案
    Asia Orangio

    I troubleshoot growth for PLG SaaS and Software companies? CEO & Founder of DemandMaven ? Prev. Board Member of Moz (acquired)

    STOP ?? using the Likert scale in your surveys if you want to be able to prioritize the insights later. What's a Likert scale? It's those questions everyone always puts in their surveys that tell you to rank so-and-so attribute on a scale of 1 through 5 with 5 being the highest. Likert scales can't tell us *why* something was important to the respondent, but it may also fall prey to the "central tendency bias" which is the natural tendency respondents have to just pick the middle option. So then you, the marketer or researcher or product analyst, end up with a chart that tells you the average range of all these Likert scale values that don't have as much meaning. For example, what's really the difference between a 4.85 and a 4.5 when you average the whole thing out and compare it to how other attributes ranked? That's where adjusting your Likert scale to a MaxDiff question is a much better option, and I cover the whole thing in this week's newsletter. Check the comments below for a link to the full post. Hopefully I can convince you to only use Likert scales when you really need to. ??

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