DemandJen转发了
I bet you can’t name a single B2B company with a boring point of view. Go ahead, try. (Actually, I take that back. Be nice in the comments.) Why? Because no one remembers a brand that doesn’t have something interesting to say. But once you develop that unique perspective? - You’ll stand out from the competition - Your brand will be immediately recognizable - You’ll connect with the RIGHT people to build your audience And that audience is a group of raving fans who will buy from you eventually. If you need some examples to inspire you, check out TestBox, UserEvidence, DemandJen, Exit Five and BeaconGTM, to name a few. (And if you need help with the process, give me a shout! I just opened up 3 slots for new clients starting in October.)