Demandi.co

Your partner program might be leaking cash. Revenue leaders often ask how to save money and time while advancing partnerships. The solution is straightforward: leverage existing resources. Many believe they need to hire or develop new assets. However, early wins come from repurposing what you already have. Examine your current marketing and sales playbooks. Repackage these assets for your partners. You may need to remove competitive intel or branding. But the core content can be shared. Partners should act as an extension of your business. By utilizing existing work, you save cash and drive growth. – I'm always happy to chat about everything related to GTM and Partnerships. So feel free to drop me a DM!

You know, it's really simple. Here's why partners stop prioritizing you. It's funny, frankly, I get that question all the time. Folks want to understand why so many of our partners don't remain productive. Why is so much of our book not doing the work we've asked them to do? And it's really that reason right there. It's a me thing. So if you hear that age-old statement of "it's not me, it's you," well, actually, no, it is you. It's your problem because you entered this partnership with the right ideas, I'm sure, and you were very intentional around why you want to work together, but you've lost sight of that. So here's a call to action: go revisit that reason you are partnering with these organizations. Whether it's a better together story, mutual customer value, whatever it is, make that the core of everything that you do. Why you market, how you sell, why you invest in this relationship together. Revisit that. Do it daily, do it weekly, monthly, quarterly. Make that again, the core, the nucleus of the relationship. You'll never miss a beat. – I'm always happy to chat about everything related to GTM and Partnerships. So feel free to drop me a DM!

Acceleration and integration are the two pillars that define the future of channel and partnership platforms. Acceleration is inevitable with AI integration. The challenge lies in our ability to keep pace with this rapid advancement. Integration, however, is where true value is unlocked. No single platform excels at everything. Mindmatrix stands out with its commitment to its ecosystem. It brings partners together, facilitating seamless integration. This approach simplifies the user experience. In a world where collaboration is key, Mindmatrix offers a winning solution. – Check out Mindmatrix.net or DM me to chat! Thanks MindMatrix for inviting me to be a part of this!

[FRAMEWORK] Proving the ROI of ABM efforts to leadership can be challenging. Here's how to make it clear. -> First, present Data as a journey. It's not about isolated metrics. Connect them to tangible business outcomes by showcasing different stages. – Account engagement – Account penetration – Meetings booked – Sales cycle – Deal velocity These metrics matter. -> Second, build a case study. Leadership needs to see the pipeline impact. Highlight one account's journey. Detail how you won the account. This approach ties your efforts to business success. Please leave a comment below with 'ROI' or connect with me and send a DM if you'd like to receive the complete framework and AI prompts on how to effectively present your ABM ROI. #AccountBasedMarketing #ROI –------------------------------------------------------ Thanks Frenus GmbH & Demandi.co for inviting me to be a part of this!

Just hopped off of our first Demandi.co workshop for content creators like myself and I'm so grateful! - Never thought I'd be a content creator. - Never thought I'd see 40K impressions from a video. - Never thought I'd literally just luck out in finding the perfect partner in this journey. The team at Demandi is so generous with their time and expertise! If you're looking around for a social media/marketing strategy team..these are your people! DM me if you want an intro!

The question is, what's your process for prioritizing accounts based on intent and signal data? How do you decide where to focus? My view, and I think this is critical in any ABM program, is to consider the 95.5 rule. If you are not there in front of the customers when they start searching and selecting you as a supplier, you probably lost it. That's why intent data is so important. So start advertising to the 95% who are not in the market right now and that will ensure that you get the long term pipeline that you deserve. Thank you. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this!

MarketLogic offers a unique advantage to MindMatrix customers. We enhance the MindMatrix platform with turnkey marketing execution. From content creation to demand generation, we cover it all. Our services extend to strategizing and consulting. We help partners move beyond enablement to actionable, revenue-driven campaigns. Our expertise in campaign execution and partner engagement strategies is unmatched. Co-marketing initiatives are another area where we excel. MindMatrix customers can maximize the platform's potential without an in-house marketing team. We understand the challenges of getting partners on board with marketing strategies. Chasing down every partner can be time-consuming. That's where we step in. We provide one-on-one assistance to get your partners active and engaged. Check out Mindmatrix.net or DM me to chat!

When it comes to #abm, insights are everything. But what happens when you hit a gap and can't deliver valuable and actionable insights to #sales? You know that accounts are constantly firing off signals, whether you can see them or not. So, what do you do? Start by listening to customer and prospect calls. You might uncover something worth digging into. Personally, I love analyzing anonymous website traffic to get those hidden gems ??. If a target account appears to go dark but you see spikes in anonymous traffic from a specific city or state, that's a clue! Pass that intel over to sales, asap! They can plug it into Sales Nav to target new influencers or prospects they may have missed. This simple motion turns hidden engagement into real conversations and potential pipeline. And it's something you can easily bake into your ABM process. Again, it adds value and it's actionable. #marketing #accountstrategy – A big thanks to Thomas Allgeyer at Frenus GmbH and to Jakub Zajicek at Demandi.co for inviting me to be a part of this awesome ABM campaign!

Likes and comments are great. But how do you turn them into real buying intent? Here's my approach. Educational content with a soft CTA is the first step. Share insights that naturally lead to your solutions. Struggling with X is what's working. Next, focus on pain point-driven stories. Show real-world challenges your audience faces and how to solve them. Interactive content is another key. Polls, quizzes, and "DM me for more" posts help identify warm leads. Strategic comment triggers are often overlooked. Ask, "Who's facing this right now?" to turn engagement into meaningful conversations. Social content should attract and qualify, not just entertain. That's one tactic you can use to drive intent. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this! #LIPostingChallengeIndia?

How do you uncover intent and pain points when your existing data falls short? My advice would be to stop relying on weak data and implement intent-based advertising. With intent-based advertising, you get market survey and branding in one go. You simply have first-party data on what kind of content your consumers, our customers, are consuming. You get to know what they're interested in, the topics that are relevant for them, and you are able to adjust your pitch and your messaging to the topics that are relevant to your customers. So if you want to increase your reach and your relevance, then start with intent-based advertising that will give you the data you want. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this!