Demandi.co

[FRAMEWORK] Proving the ROI of ABM efforts to leadership can be challenging. Here's how to make it clear. -> First, present Data as a journey. It's not about isolated metrics. Connect them to tangible business outcomes by showcasing different stages. – Account engagement – Account penetration – Meetings booked – Sales cycle – Deal velocity These metrics matter. -> Second, build a case study. Leadership needs to see the pipeline impact. Highlight one account's journey. Detail how you won the account. This approach ties your efforts to business success. Please leave a comment below with 'ROI' or connect with me and send a DM if you'd like to receive the complete framework and AI prompts on how to effectively present your ABM ROI. #AccountBasedMarketing #ROI –------------------------------------------------------ Thanks Frenus GmbH & Demandi.co for inviting me to be a part of this!

Just hopped off of our first Demandi.co workshop for content creators like myself and I'm so grateful! - Never thought I'd be a content creator. - Never thought I'd see 40K impressions from a video. - Never thought I'd literally just luck out in finding the perfect partner in this journey. The team at Demandi is so generous with their time and expertise! If you're looking around for a social media/marketing strategy team..these are your people! DM me if you want an intro!

The question is, what's your process for prioritizing accounts based on intent and signal data? How do you decide where to focus? My view, and I think this is critical in any ABM program, is to consider the 95.5 rule. If you are not there in front of the customers when they start searching and selecting you as a supplier, you probably lost it. That's why intent data is so important. So start advertising to the 95% who are not in the market right now and that will ensure that you get the long term pipeline that you deserve. Thank you. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this!

MarketLogic offers a unique advantage to MindMatrix customers. We enhance the MindMatrix platform with turnkey marketing execution. From content creation to demand generation, we cover it all. Our services extend to strategizing and consulting. We help partners move beyond enablement to actionable, revenue-driven campaigns. Our expertise in campaign execution and partner engagement strategies is unmatched. Co-marketing initiatives are another area where we excel. MindMatrix customers can maximize the platform's potential without an in-house marketing team. We understand the challenges of getting partners on board with marketing strategies. Chasing down every partner can be time-consuming. That's where we step in. We provide one-on-one assistance to get your partners active and engaged. Check out Mindmatrix.net or DM me to chat!

When it comes to #abm, insights are everything. But what happens when you hit a gap and can't deliver valuable and actionable insights to #sales? You know that accounts are constantly firing off signals, whether you can see them or not. So, what do you do? Start by listening to customer and prospect calls. You might uncover something worth digging into. Personally, I love analyzing anonymous website traffic to get those hidden gems ??. If a target account appears to go dark but you see spikes in anonymous traffic from a specific city or state, that's a clue! Pass that intel over to sales, asap! They can plug it into Sales Nav to target new influencers or prospects they may have missed. This simple motion turns hidden engagement into real conversations and potential pipeline. And it's something you can easily bake into your ABM process. Again, it adds value and it's actionable. #marketing #accountstrategy – A big thanks to Thomas Allgeyer at Frenus GmbH and to Jakub Zajicek at Demandi.co for inviting me to be a part of this awesome ABM campaign!

Likes and comments are great. But how do you turn them into real buying intent? Here's my approach. Educational content with a soft CTA is the first step. Share insights that naturally lead to your solutions. Struggling with X is what's working. Next, focus on pain point-driven stories. Show real-world challenges your audience faces and how to solve them. Interactive content is another key. Polls, quizzes, and "DM me for more" posts help identify warm leads. Strategic comment triggers are often overlooked. Ask, "Who's facing this right now?" to turn engagement into meaningful conversations. Social content should attract and qualify, not just entertain. That's one tactic you can use to drive intent. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this! #LIPostingChallengeIndia?

How do you uncover intent and pain points when your existing data falls short? My advice would be to stop relying on weak data and implement intent-based advertising. With intent-based advertising, you get market survey and branding in one go. You simply have first-party data on what kind of content your consumers, our customers, are consuming. You get to know what they're interested in, the topics that are relevant for them, and you are able to adjust your pitch and your messaging to the topics that are relevant to your customers. So if you want to increase your reach and your relevance, then start with intent-based advertising that will give you the data you want. – Let me know your thoughts in the comments! Thanks Frenus & Demandi for inviting me to be a part of this!

Balancing in-house teams, technology, and agency resources is essential for success in today's fast-paced world. There is an optimal balance between these elements which adjusts according to your company size. In-house teams possess deep brand knowledge. They control messaging and respond swiftly. Their role is to lead PR strategy, manage the press office, and ensure brand consistency. Technology can automate media monitoring, database management, outreach, and lead generation. This boosts reach and efficiency. PR agencies bring media connections, scalability, and fresh ideas. They excel in handling major campaigns and product launches. The optimal mix depends on brand size, budget, and goals. For a larger brand with bigger budgets, they tend to have a strong in-house PR team, enhance their output with technology, and bring in agencies when needed for campaign work and enhanced output. For mid-sized brands, we often see an in-house marketing team with an outsourced PR function, the technology use often then sits agency side. Smaller brands tend to expect marketing teams to do PR and then they use technology to facilitate their coverage generation. Balance across all these elements is crucial to optimise your brand’s budget and PR success.

Stop wasting resources on apps that don't work. I'm Diana of We Actualize, and here at We Actualize, we like things pretty fun and colorful. But most of all, we like things that work. What defines something that works for me? Something works if it works for your users. You may not have something that works for every single user in every single context. But let's take a step back, businesses, and think about… - Who is your target audience? - Who is your primary target user? - Who is your primary user persona? Instead of making assumptions about what that user group wants, or running with a really creative idea that is fun and colorful, make sure before you're doing anything that you are asking. Make sure you're asking and implementing user research so that you're spending time in the forefront building things that work. – What’s the biggest flop you’ve had with building something in the past? Let me know your thoughts in the comments below! ??

?? My reach on LinkedIn had a 1000% increase in the last 60 days and it’s because I found the right partner! I’ve done a lot of public speaking and training (9 years), so I knew I could probably look into a camera and talk about my brand and my business. What was holding me back? - Editing - Content planning - The motivation to get started Demandi.co entered the chat via my connection to Softr as a Softr Expert, and it’s been different ever since. Now I spend 1 hour a month recording, and 30mins weekly to review, make any edits, and post. And I’ve seen results way faster than I anticipated. - 1000% increase in impressions - almost 2000% increase in members reached - New leads/client outreach - Increased followers and connections - 2 new brand affiliate partnerships - Podcast invitation (??for that post later!) - A renewed confidence in myself as an industry leader and expert in my niche Demandi has given me a few promo codes to spread this success! If you’re looking to up your game here on LinkedIn and elevate your business entirely, DM for the deets! Promo codes expire in a few days so grab these while I still have them!