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Meta continues to make strides towards a more data privacy friendly ecosphere, at the expense of the advertisers. #metaads https://lnkd.in/gsSXuK7H

Google’s Performance Max campaigns are powerful, but without proper segmentation, you could be leaving potential gains on the table. By strategically segmenting these campaigns, brands can drive better performance, improve targeting, and boost return on ad spend (ROAS). In 2024, granular control is becoming increasingly essential for maximizing the effectiveness of your ad budget. #PMax #GoogleAds #PPC

CTV is not a standalone channel that will drive purchases. It’s a channel meant to partner with bottle of funnel tactics to increase the conversion rate of of the purchase specific tactics. #connectedtv #ctv #paidads https://lnkd.in/gfCnYCzz

Broad match keywords can be a double-edged sword in PPC campaigns. While they offer reach and flexibility, they also come with the risk of irrelevant clicks and wasted ad spend. Recent tests reveal that the cost of using broad match keywords might outweigh the benefits for some brands. As a business utilizing search advertising, it’s crucial to weigh the pros and cons. Are broad match keywords part of your strategy, or are you steering clear to maintain tighter control over your campaigns? #PPC #KeywordStrategy #AdSpend #MarketingInsights

In the race to optimize Pay-Per-Click (PPC) campaigns, many marketers focus solely on efficiency metrics. But is this approach costing us more than we realize? Recent insights suggest that an overemphasis on short-term gains could be undermining long-term growth and brand equity. For digital marketers, it’s time to reassess our strategies. Balancing efficiency with a broader vision can lead to more sustainable success. How are you ensuring that your PPC campaigns contribute to both immediate and long-term goals? Let’s discuss your approach to PPC in 2024! #PPC #AdStrategy #MarketingInsights

TikTok's new partnership with Amazon is set to revolutionize in-app shopping. Imagine purchasing products directly from a video without leaving the app—this seamless integration could redefine the shopping experience. For digital marketers, this is a pivotal moment. The merger of content and commerce is accelerating, and it’s crucial to adapt. How will you adjust your strategy to leverage this new social commerce frontier? #Ecommerce #TikTokMarketing #SocialCommerce #AmazonPartners #tiktok

Local Service Ad users should update their profile photos to make sure their taking advantage of this new feature #googleads #localserviceads https://lnkd.in/du3Fvcv4

SMX Advanced 2024, provides insights on how to strategize and create effective Performance Max campaign structures #googleads #performancemax

Google continues to make more room for the Performance Max Campaigns glto take center stage! #googleads #performancemax #ppc

Increasing ad cost without subsequent increase in conversions signify a blatant need for increased efficiency. Advertising costs will continue to increase, but will your output be able to keep up? #cro #googleads #metaads