Demandbase

?? What are we thankful for this season? ?? FALL BREAK! ?? Our US and UK teams are officially OOO until 12/2 to enjoy some much-needed time to rest and recharge. Wishing everyone a happy and restful fall break—you’ve earned it! ?? #LifeAtDemandbase

Marketing is evolving, and ABM is at the forefront of the transformation. On the latest episode of the Onbase podcast, Tyler Pleiss, Associate Director of Growth Marketing at Movable Ink, offers an in-depth look at how ABM can become a strategic go-to-market driver. From leveraging data for smarter decisions to maintaining a human-centred approach in automation, this episode is packed with actionable takeaways! Tune in now: https://bit.ly/TylerPleiss #OnBasePodcast

Giving thanks to YOU! ???? This give-back season, we're grateful for our amazing community. To show our appreciation, we're giving YOU the chance to level up your ABX skills—for FREE! ?? Use code 'give-thanks' to unlock your free ABX certification and take your expertise to the next level. Let's grow together this holiday season! Get certified today: https://bit.ly/4fLY7lA #ABXCertification #Thanksgiving

Happy Friday, everyone! I am not usually so direct and self-promoting about Demandbase, but in the spirit of radical candor, I am just going to do it. I met with a senior marketing leader today, and she said: "I have implemented Demandbase at two companies, and I have implemented your competitor (we'll call them 5pence) at two companies, and your product is FAR superior in every way. Your product is easier to use, has better tech and data integrations, and delivers better results. If all of marketing and sales did a blind taste test on your product vs the competitor, Demandbase would win every time." That is all. Happy Thanksgiving! I am grateful to be a Dber. ?? ??

This #FollowFriday, we’re giving thanks ?? to the incredible women shaping the future of sales! We’re spotlighting 10 more trailblazers from our 100 Powerful Women in Sales list created in partnership with Women in Sales. Here are 10 sales stars ? you need to follow: ? ?? Helena Klaus - Co-Founder, SDRs of Germany ?? Holly Allen - Client Lead, Passionfruit ?? Jaime Diglio?? - CEO, inFirst Consulting ?? Janelle Pierini - Manager, Mid Market Sales, Demandbase ?? Javon Jackson - Account Executive, SMB Install, Docusign ?? Jen Allen-Knuth - Founder, DemandJen ?? Julia Carter - Account Executive, Kargo ?? Kandace Banks - Sales Enablement Specialist, 66degrees ?? Katherine Barnes (Sales Khaleesi) ?? - Account Executive, Warmly, ?? ?? Katie Penner - Head of Sender Relations, Sendoso To see the full list of inspiring women making waves in sales, check it out here: https://bit.ly/409Rzrv #WomenInSales #B2B #B2BSales

Demandbase has used AI to score 38B accounts, predict 4M opportunities, and launch 20k outcome-based advertising campaigns. Here are 3 best practices for using AI in your account-based GTM: 1. Start with data AI strategy should start with data cleansing and enrichment. Not all data is equal, it’s important to understand what signal matters most and to focus on quality over quantity – you don’t need 150M contacts weighing down CRM, you need 100k highly accurate contacts from your ICP. 2. Build healthy models There are three best practices here too: (i) Know what the strongest signals are. For example, for tech companies generally technographics, industry, and revenue ranges are strong signals for ICP models, while campaign responses, sales activities, website engagement, and intent are strong signals for pipeline prediction models. (ii) Build specialized models for different products, regions, and aspects of your GTM. For example, models focused on acquisitions of new logos, models focused on customer retention, and models focused on gross retention. (iii) Models need to be re-trained frequently to avoid following behind your GTM evolution. 3. Avoid black boxes AI models have to be transparent. Without transparency you can’t tell if the AI model is making a recommendation that you know for obvious reasons is flawed. Transparency enables Marketing and Sales to improve their messaging and activation by learning directly from model recommendations. And transparency is critical for data science teams at your company driving AI strategy across the enterprise. There’s a lot of hype and promise in AI. What’s working best for account-based GTM’s is focusing on the strongest signal, prioritizing quality of data over quantity, using specialized models, re-training models frequently, and making sure AI is transparent.

Discover how to shift from traditional sales to a buyer-centric, data-driven model on the latest episode of the OnBase Podcast! ??? Host Chris Moody chats with Scott C. Clark about transforming B2B sales by aligning with buyer expectations, leveraging data, and driving engagement. ??“Buyers expect to be taught, to learn something, and to gain knowledge in their decision-making process—not to be told what to do.”- Scott C. Clark Ready to rethink your sales approach? ?? Listen now: https://bit.ly/4fYwuVJ #OnBasePodcast

Something special is coming…?? ?? Get ready to unwrap 12 days of B2B cheer! Starting December 6th, we’ll be delivering daily gifts to help you drive smarter strategies, accelerate pipeline, and crush your 2025 goals. From exclusive reports to playbooks, templates, and more—each resource is designed to give your marketing and revenue efforts a powerful boost. ? Don’t miss a single gift! Sign up now to get daily reminders so you can grab each one as it drops: ?? https://bit.ly/4fEVb9S #12DaysOfB2BCheer

Gear up for 2025 ABM success! ?? Join us on 12/11 for an exclusive webinar featuring Salesforce as they reveal how they transformed their GTM strategy. Hear directly from Nichan Najjarian, Audience Strategy and Architecture Lead at Salesforce, and Makiko Nagakura, GTM Strategy & Solution Expert, as they share their insights on: ? Identifying and activating the right target accounts ? Building powerful multi-channel campaigns that deliver results ? Aligning sales and marketing teams for seamless collaboration Don’t miss out on this opportunity to learn from the best and set yourself up for ABM success in 2025:?https://bit.ly/3Z5M0si #B2B #Webinar #ABM #GTM

?? This week, we’re serving up a feast of marketing wisdom on the OnBase Podcast! Host Chris Moody sits down with Elizabeth H., Vice President of Marketing at Fractional, to talk about the key ingredient for long-term success: brand building. With over 15 years of expertise, Elizabeth dishes out actionable insights on aligning brand and demand, fostering customer obsession, and building a solid foundation for 2025 and beyond. Tune in today: ? https://bit.ly/3Oh0wZ1 #OnBasePodcast #B2BPodcast #B2BMarketing