Demandbase

We're partnering with ForgeX to sponsor an in-depth research report on AI in ABM...and we need YOUR help! ?? Take our 3-6 min survey to help us uncover how B2B marketers are (or aren’t) using AI. Whether you're new to AI or a seasoned pro, your insights will help uncover key trends in B2B marketing. As a thank you, you'll get an exclusive version of the report (?? $2,500 value) that is only available to participants! Help us shape the future of B2B marketing and take the survey today: https://okt.to/7ozJKV Thank you in advance for your valuable contribution to this research! ?? #AI #B2B #B2BMarketing #ABM

?? Your users aren’t ghosting you—they just need better guidance! Too often, users drop off before they reach that game-changing moment of value. But with the right in-app strategy, you can drive engagement, adoption, and retention—without waiting on engineering. Join special guests from Demandbase, Chad Holdorf, VP of Product, and Tom Keefe, Principal GTM Expert, along with Pendo's own Alejandro Dao and Kevin Rollinson, on Wednesday, March 26th, for an exciting webinar where we’ll break down: ? How to eliminate friction and drive feature adoption ? The secret to improving UX without code (hint: embedded guides!) ? Personalizing communication for maximum impact ?? Get the playbook to keep users engaged and loving your product. Register now: https://lnkd.in/erzKVnAf #UserAdoption #DigitalAdoption #ProductGrowth

TGIF! ?? Nothing hits like a marketing joke on a Friday. ?? Shoutout to everyone out there chasing qualified leads that actually convert—your work doesn’t go unnoticed. Drop a ?? if you agree! #Marketinghumor #MarketingLife #DemandGen #MQLs

The biggest party of the season is coming to Arizona—and you’re on the guest list! ?? If you’re heading to the Forrester B2B Summit, don’t miss Base Bash on April 1st! ???? Join us at BaseLounge from 7-10 PM MT for a night of: ?? Craft cocktails shaken, stirred, and served just right ?? Live music because “synergy” sounds better with a killer band ?? Next-level networking (where the only slides are on the dance floor) Spots are limited, so lock in your RSVP now: https://okt.to/wXh4K9 Thank you to our sponsors Qualified, LeanData, Integrate, G2, Jasper, Informa TechTarget, Reachdesk, ChurnZero, The Marketing Practice, and Postal. ?? #BaseBash #BaseLounge #ForresterB2BSummit

Ever feel like marketing and sales are speaking different languages? On the latest episode of the OnBase Podcast guest Susan Bloomfield, CMO at Stream Realty Partners, breaks down how authentic storytelling can bring them together. She joins host Chris Moody to share her journey from research to marketing leadership and dives into the three P’s of storytelling: ?? People – Because connections matter ?? Passion – The spark that makes your brand stand out ?? Purpose – The WHY behind it all If you want to create a brand strategy that clicks with your audience, this convo is a must-listen! Tune in today: https://okt.to/QoG64c #OnBasePodcast #OnBase #B2BPodcast #B2Bmarketing #B2Bsales

Puppies & ABM? Yes, please! ?? If you're heading to the Forrester B2B Summit, take a break from the hustle and join us at BaseLounge for some puppy therapy! Thanks to Arizona Small Dog Rescue, you can snuggle with adorable, adoptable pups while recharging for the summit. Our furry friends ?? will be joining us April 1st–2nd from 10:00 AM – 2:00 PM MT! While you're there make the most of your time at the BaseLounge and meet 1-on-1 with our onsite ABM experts: ? Kelly Hopping, CMO ? Chris Moody, Chief Evangelist ? Jennifer Hughes, Principal Digital Expert ? Stephanie S. McArthur, Principal ABX Expert ? Jean Cameron, Sr. Director, Global Field & Channel Marketing The BaseLounge is truly the place to be and we can’t wait to see you there: https://okt.to/XHhl7G #BaseLounge #ForresterB2BSummit #B2B

Reporting live from Adobe Summit in Vegas! ?? Our onsite crew—Jolie Chiu, Sophie Stanley, Pranav Kumar, Bill Cao, and Carolyn Najac—are all smiles at booth #390A in the Community Pavilion! ?? Swing by, say hi, and let’s talk all things ABM & AI! #AdobeSummit #ABM #AI #AdobeSummit2025

How can marketers build and leverage engaged audiences? According to Arun Lal, VP of Marketing at DocketAI, community is key. Join Kelly Hopping and Arun on the latest episode of the NexGen CMO Podcast as they dive into: ? The power of community in startups ? Challenges & opportunities in marketing AI products ? Why AI should reimagine workflows not just automate them Tune in for some midweek motivation: https://okt.to/UR4gH1 #NexGenCMO #B2BPodcast #B2Bmarketing

Today I’m excited to announce that Demandbase has a powerful new integration with Adobe’s Real-Time Customer Data Platform within the Adobe Experience Platform. Now Adobe customers can access Demandbase’s keyword-based intent alongside their first-party data. It’s an important step forward in democratizing data in the advancement of the Account-Based GTM. I believe we’re entering the fourth phase of the Account-Based GTM, the phase of Assisted Automation and insights.?We’re moving beyond the world of black box platforms and intent?positioned as magic. GTM Technology has to be open, flexible, and transparent and intent needs to work with all your data to be effective. I’m looking forward to the this integration will deliver to Adobe customers including: - Advanced segmentation - Improved ICP creation - More effective targeting - Clearer monitoring of demand - Integration of first- and third-party data Thank you Adobe for the partnership and thank you to Eugene Williams, Bill Cao, Michael D'Angelo, and Ryan Nowacoski for your incredible work in making this happen!

??? Join us and ForgeX tomorrow for our FIRST Biweekly Analyst Hour! ?? If you've enrolled in one of our new certification courses this is your chance to get exclusive, research-backed insights and live Q&A with a ForgeX analyst. Register now to save your spot! ??