Demandbase

The future of B2B is officially here! ?? Today, we’re thrilled to unveil a bold new chapter for Demandbase, a complete reimagination of our product and brand, designed to lead the next era of B2B innovation. This rebrand is more than just a fresh look—it’s a commitment to continuous innovation and deeper sales-marketing alignment. Our official launch of the enhanced Demandbase One? Sales Experience brings sellers the precision, insights, and speed they need to close deals faster and smarter. ?? “This launch is a pivotal step in our mission to align sales and marketing teams, empowering our customers to consistently exceed their revenue goals.”- CEO Gabe Rogol A huge thank you to our incredible team for all the hard work that has brought us to this moment. Your dedication has laid the foundation for this exciting new era. To our partners and customers, thank you for inspiring us to continually raise the bar. We’re just getting started! ?? Read the full press release to dive into the details of our new features and vision for the future: https://lnkd.in/eGHQb5S8 #DemandTheFuture

?? What are we thankful for this season? ?? FALL BREAK! ?? Our US and UK teams are officially OOO until 12/2 to enjoy some much-needed time to rest and recharge. Wishing everyone a happy and restful fall break—you’ve earned it! ?? #LifeAtDemandbase

Happy Friday, everyone! I am not usually so direct and self-promoting about Demandbase, but in the spirit of radical candor, I am just going to do it. I met with a senior marketing leader today, and she said: "I have implemented Demandbase at two companies, and I have implemented your competitor (we'll call them 5pence) at two companies, and your product is FAR superior in every way. Your product is easier to use, has better tech and data integrations, and delivers better results. If all of marketing and sales did a blind taste test on your product vs the competitor, Demandbase would win every time." That is all. Happy Thanksgiving! I am grateful to be a Dber. ?? ??

This #FollowFriday, we’re giving thanks ?? to the incredible women shaping the future of sales! We’re spotlighting 10 more trailblazers from our 100 Powerful Women in Sales list created in partnership with Women in Sales. Here are 10 sales stars ? you need to follow: ? ?? Helena Klaus - Co-Founder, SDRs of Germany ?? Holly Allen - Client Lead, Passionfruit ?? Jaime Diglio?? - CEO, inFirst Consulting ?? Janelle Pierini - Manager, Mid Market Sales, Demandbase ?? Javon Jackson - Account Executive, SMB Install, Docusign ?? Jen Allen-Knuth - Founder, DemandJen ?? Julia Carter - Account Executive, Kargo ?? Kandace Banks - Sales Enablement Specialist, 66degrees ?? Katherine Barnes (Sales Khaleesi) ?? - Account Executive, Warmly, ?? ?? Katie Penner - Head of Sender Relations, Sendoso To see the full list of inspiring women making waves in sales, check it out here: https://bit.ly/409Rzrv #WomenInSales #B2B #B2BSales

Demandbase has used AI to score 38B accounts, predict 4M opportunities, and launch 20k outcome-based advertising campaigns. Here are 3 best practices for using AI in your account-based GTM: 1. Start with data AI strategy should start with data cleansing and enrichment. Not all data is equal, it’s important to understand what signal matters most and to focus on quality over quantity – you don’t need 150M contacts weighing down CRM, you need 100k highly accurate contacts from your ICP. 2. Build healthy models There are three best practices here too: (i) Know what the strongest signals are. For example, for tech companies generally technographics, industry, and revenue ranges are strong signals for ICP models, while campaign responses, sales activities, website engagement, and intent are strong signals for pipeline prediction models. (ii) Build specialized models for different products, regions, and aspects of your GTM. For example, models focused on acquisitions of new logos, models focused on customer retention, and models focused on gross retention. (iii) Models need to be re-trained frequently to avoid following behind your GTM evolution. 3. Avoid black boxes AI models have to be transparent. Without transparency you can’t tell if the AI model is making a recommendation that you know for obvious reasons is flawed. Transparency enables Marketing and Sales to improve their messaging and activation by learning directly from model recommendations. And transparency is critical for data science teams at your company driving AI strategy across the enterprise. There’s a lot of hype and promise in AI. What’s working best for account-based GTM’s is focusing on the strongest signal, prioritizing quality of data over quantity, using specialized models, re-training models frequently, and making sure AI is transparent.

Discover how to shift from traditional sales to a buyer-centric, data-driven model on the latest episode of the OnBase Podcast! ??? Host Chris Moody chats with Scott C. Clark about transforming B2B sales by aligning with buyer expectations, leveraging data, and driving engagement. ??“Buyers expect to be taught, to learn something, and to gain knowledge in their decision-making process—not to be told what to do.”- Scott C. Clark Ready to rethink your sales approach? ?? Listen now: https://bit.ly/4fYwuVJ #OnBasePodcast

Something special is coming…?? ?? Get ready to unwrap 12 days of B2B cheer! Starting December 6th, we’ll be delivering daily gifts to help you drive smarter strategies, accelerate pipeline, and crush your 2025 goals. From exclusive reports to playbooks, templates, and more—each resource is designed to give your marketing and revenue efforts a powerful boost. ? Don’t miss a single gift! Sign up now to get daily reminders so you can grab each one as it drops: ?? https://bit.ly/4fEVb9S #12DaysOfB2BCheer

Gear up for 2025 ABM success! ?? Join us on 12/11 for an exclusive webinar featuring Salesforce as they reveal how they transformed their GTM strategy. Hear directly from Nichan Najjarian, Audience Strategy and Architecture Lead at Salesforce, and Makiko Nagakura, GTM Strategy & Solution Expert, as they share their insights on: ? Identifying and activating the right target accounts ? Building powerful multi-channel campaigns that deliver results ? Aligning sales and marketing teams for seamless collaboration Don’t miss out on this opportunity to learn from the best and set yourself up for ABM success in 2025:?https://bit.ly/3Z5M0si #B2B #Webinar #ABM #GTM

?? This week, we’re serving up a feast of marketing wisdom on the OnBase Podcast! Host Chris Moody sits down with Elizabeth H., Vice President of Marketing at Fractional, to talk about the key ingredient for long-term success: brand building. With over 15 years of expertise, Elizabeth dishes out actionable insights on aligning brand and demand, fostering customer obsession, and building a solid foundation for 2025 and beyond. Tune in today: ? https://bit.ly/3Oh0wZ1 #OnBasePodcast #B2BPodcast #B2BMarketing

Influencer marketing is taking the B2B world by storm, and Vahbiz Cooper is here to show us why it’s a game-changer. Add her expertise as a Digital Marketing Specialist at Demandbase into the mix, and you’ve got a must-listen session! From choosing the right influencers to prioritizing content quality over follower count, Vahbiz breaks down what it takes to build trust and boost brand awareness through influencer marketing in B2B. She shares practical tips, lessons from her most challenging campaigns, and even the story behind a unicorn pi?ata initiative that stole the spotlight. Whether you’re just getting started or looking to level up your approach, this session is packed with insights you won’t want to miss! Join us: