Demandbase

??? Ever wished you could ask one of our podcast guests a question? Now’s your chance! We’re giving YOU the opportunity to shape our upcoming episodes by sharing your best questions in the comments below. Here are the topics we’ll be covering: ?? ABM/ABX strategy ?? GTM strategy ?? Brand strategy ?? Sales execution & best practices ?? Generative AI The best questions will be featured in future episodes—with a special shout-out to you and an exclusive gift from us. ?? Got a burning question for B2B leaders? Now’s the time to ask! ?? #OnBasePodcast #B2BPodcast #B2B #AI #ABM #ABX #Marketing #Sales

?? London’s biggest B2B event is almost here! We're just 1 week away from Make it Count 2024! Join us on September 19th at Searcy’s at The Gherkin and get ready for a day filled with inspiring keynotes, interactive workshops, and unbeatable networking opportunities with top B2B leaders. Throughout the day, you’ll hear from an impressive lineup of speakers, including: ?? Chris Moody, VP Brand Marketing, Demandbase ?? Paul Gibson, SVP EMEA Sales, Demandbase ?? Ben Robinson, Senior Account Executive, Demandbase ?? Matt Cheeseman, Principal Solutions Consultant, Demandbase ?? Leanne Chescoe, Director, EMEA Field Marketing, Demandbase ?? Isaac Atashkar, Manager, EMEA NB Sales, Demandbase ?? Alli MacManus, Global Revenue Enablement Manager, Demandbase ?? Tom Keefe, Principal GTM Expert, Demandbase ?? David Keene, CMO, Wipro ?? Tricia Stinton, CMO, Capgemini ?? Uzair Dada, Founder & CEO, Iron Horse ?? James Suwanpatra, Chief Customer Officer, Reachdesk ?? Andrew Berry, Senior ABX Marketing Manager, Corndel ?? Paul Gilhooly, VP of Revenue, G2 ?? Dylan Parekh, People Solution Specialist, The Access Group ?? Nicola Ray, Founder & CEO, Modern ?? Kasch Wilder, Campaign Strategist, Modern ?? Stuart Ray, Chief Commercial Officer, Modern ?? David Cotterill, Head of Global ABM, Conduent This is an exclusive opportunity to learn from and connect with B2B experts! Register now before it’s too late: ?? https://bit.ly/47njWnW A big thank you to our sponsors: Reachdesk, ON24, G2, and Sales Confidence. #MakeItCount2024 #B2BMarketing #B2B #B2BSales #ABM

It’s #FreebieFriday, and we want to know—what do you love most about being in sales? ??? Our Austin Sales Happy Hour attendees shared some inspiring answers, and now it’s your turn! ?? Drop your answer in the comments for a chance to win an exclusive DB swag Box. ?? We’ll be picking 5 lucky winners! #B2BSales #Sales #giveaway #FreebieFriday

?? Is your ABM strategy on par with global leaders? Find out in our upcoming webinar on November 7, where we’ll unveil the latest findings from the 2024 Global ABM Benchmark Survey (ABX)! We’ll be joined by industry experts: ?? Robert Hollier, Partner, Momentum ITSMA ?? Jodi Lebow, Vice President, Global Demand Center, Hexagon Asset Lifecycle Intelligence ?? David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent They’ll dive deep into the metrics that define ABM success, explore regional trends, and discuss the key differences shaping the ABM landscape. Don’t miss this opportunity to refine your approach and stay ahead of the curve. Register today and take your ABM to the next level: https://bit.ly/3MJojQB Special thank you to our sponsors: ON24, TrustRadius, and NetLine #B2B #ABM #Webinar #ABX

I’m beyond excited to share that Demandbase has been recognized by Great Place To Work? and Fortune as one of the 2024 Best Workplaces in Technology! ???? As many of you know, I joined Demandbase close to 4 months ago, so this recognition feels especially meaningful. In a short time, I’ve already experienced an incredible culture that thrives on both innovation and collaboration. This is also our third major recognition in recent weeks, following our inclusion in Fortune’s Best Medium Workplaces and Fast Company’s 100 Best Workplaces for Innovators. I’m excited to be part of a team that continues to push boundaries and strive for excellence, and I’m eager to help ensure our culture stays at the heart of our success. A huge thank you to our amazing team, customers, and partners for making this possible! ?? Learn more about our latest successes here: https://bit.ly/47qhm0b

Sales and marketing leaders’ obsession with “intent” is undermining their Account-Based GTM strategy. Here are the 3 biggest mistakes GTM teams are making on intent (and how to use intent effectively): 1. Intent is not magic Unfortunately, intent has been marketed as if it’s magic. As if it can 100% accurately identify ALL companies that have a qualified opportunity. It cannot. Intent is simply an indication of interest and engagement on a *topic* related to the product you sell. At its best, vendors should utilize good sources and strong algorithms so that the level of confidence in the signal is clear. But often, in the interest of showing huge volumes of intent, vendors end up stretching the signal to cast as wide a net as possible and generate a large amount of false positives. 2. Intent is not your Ideal Customer Profile (ICP) I see this every day. Sales and Marketing teams get a list of high intent accounts and then “go after them.” This is counterproductive and wasteful because not all high intent accounts are in your ICP. The whole purpose of an account-based GTM is to align Sales and Marketing resources to accounts that have the highest LTV and thus generate the greatest enterprise value. This means being ultra clear on your ICP and avoiding the “intent temptation” of going after accounts that are interested in your solutions but are not in your ICP. Just because someone WANTS something doesn't mean they can or should buy it. 3. Intent should not be used in isolation from other data sets Intent only becomes powerful when it’s focused on your ICP and combined with other important data sets. Used in isolation, without other signals, you will never maximize your investment in intent. If tech companies want to increase the power and benefit of intent, they first need to combine intent with technographic data. Overlay the list of high-intent accounts with a list of companies that have the technologies your customers need to have and your hit rate on demand gen will improve significantly. The more robust solution to integrating intent into your broader GTM is to model it, with all other relevant data (firmographics, technographics, website engagement, Sales and Marketing engagement, etc) against closed won opportunities over the last 2 years. This will give a relative weighting for each data feature and intent keyword such that intent can be integrated into a more accurate score to represent propensity to buy soon. TAKEAWAY: Addressing the above issues are intended to arm you against what we’ve all heard many times, “This intent is BS, I called an account and they’re not ready to buy!” Don’t expect magic. Intent can't make a bad account great. But if you understand how intent relates to your ICP, and then use it in conjunction with other data sets, it becomes a powerful part of your account-based go-to-market strategy.

Friends! I’m so excited to share that Demandbase has been recognized by Great Place To Work? and Fortune as one of the 2024 Best Workplaces in Technology! ???? This achievement is especially rewarding because it reflects our dedication to building a workplace where innovation, collaboration, and creativity thrive. And it doesn’t stop there, this is our third major recognition in recent weeks, alongside spots on Fortune’s Best Medium Workplaces and Fast Company’s 100 Best Workplaces for Innovators. Woohoo! As someone who works closely on nurturing our company culture, I couldn’t be prouder to see how our efforts have shaped such a positive environment. I want to extend a huge thank you to our amazing team, these accolades wouldn’t be possible without your hard work and commitment. And of course, thank you to our customers and partners for your continued support! ?? Learn more about our latest wins here: https://bit.ly/47qhm0b

??? Close out your week with the latest episode of the OnBase Podcast! This week, we had the pleasure of hosting Jayashree Rajan, CMO at Nexla, who shares her unique journey into marketing leadership. Starting in electrical engineering, she made an impressive career pivot into marketing! Jayashree also dives into the importance of aligning marketing and sales through trust, empathy, and shared goals. ?? Tune into the episode to hear more of what she had to share: https://lnkd.in/eS4H4uVA #OnBasePodcast #B2B #B2BPodcast #Marketing #B2BMarketing

#TBT to a milestone moment in India! ???? A few weeks ago, as part of our India CSR initiative, we had the honor of inaugurating a Digital Lab, fully sponsored by us, at the Zilla Parishad High School, Hydernagar,?Hyderabad ??? At Demandbase, empowering young minds through technology and education is at the core of our mission. This state-of-the-art lab is more than just a facility; it’s a launchpad for students to explore endless possibilities and develop the digital skills crucial for their futures. ?? Here’s to making a lasting impact and inspiring the next generation of innovators! ?????????? #DBIndia #TechForGood #STEMEducation

Struggling to create you quarterly content plan? As Head of Content for two $1B start-ups, I've made countless content plans. Through trial and error, I've learned what works - and what doesn't. Here are the *two biggest mistakes* to avoid Plus three ways to use audience signals you need to create a plan that: - Drives real business impact - Positions you as a strategic leader - Builds an audience of soon-to-be clients (I wish I knew this when I was starting out.) - Btw I've partnered with Demandbase to bring you tools, content and events to understand your audience better than your competitors. In the coming weeks, we'll be sharing videos, tips, and events to help you stay ahead of the curve. Stay tuned #contentstrategy #partnerpost