Demandbase

The future of B2B is officially here! ?? Today, we’re thrilled to unveil a bold new chapter for Demandbase, a complete reimagination of our product and brand, designed to lead the next era of B2B innovation. This rebrand is more than just a fresh look—it’s a commitment to continuous innovation and deeper sales-marketing alignment. Our official launch of the enhanced Demandbase One? Sales Experience brings sellers the precision, insights, and speed they need to close deals faster and smarter. ?? “This launch is a pivotal step in our mission to align sales and marketing teams, empowering our customers to consistently exceed their revenue goals.”- CEO Gabe Rogol A huge thank you to our incredible team for all the hard work that has brought us to this moment. Your dedication has laid the foundation for this exciting new era. To our partners and customers, thank you for inspiring us to continually raise the bar. We’re just getting started! ?? Read the full press release to dive into the details of our new features and vision for the future: https://lnkd.in/eGHQb5S8 #DemandTheFuture

Get some mid-week motivation with the latest episode of the NexGen CMO Podcast! ??? In this episode host Kelly Hopping, CMO, and Mary Gilbert (Kerford), fractional CMO at Folloze, explore how systems thinking and understanding interconnected decisions can shape organizational goals. ?? They also share valuable tips on fostering trust, authenticity, and building stronger relationships through vulnerability. Tune in today for insights that will elevate your marketing game: https://bit.ly/3zZEtTg #NexGenCMO #B2BPodcast #B2B #B2BMarketing

?? Ready to future-proof your revenue strategy? Join Leanne Chescoe, EMEA Marketing Director, and Paul Gibson, Senior VP International, at Inspired Business Media's CMO Inspired Summit on October 22nd for their session: "Revenue in 2025: What Leaders are Seeking for Growth." ?? In this masterclass, Leanne and Paul will explore how data-driven insights can revolutionize B2B strategies, helping you focus only on high-fit opportunities and aligning your sales and marketing efforts to drive growth. Don't miss this chance to gain actionable insights that will set you up for success in 2025! Register today: https://bit.ly/3Y9OpBG #B2B #B2BMarketing #B2BSales #CMOInspiredSummit

?? Where we’re going, you don’t need guesswork ?? Excited about our brand-new look at Demandbase ?? Our rebrand isn’t just a fresh coat of paint—it’s a bold statement about the future of #B2B marketing. ?? We’re putting the power of real-time insights, predictive analytics, and precision at the forefront. The goal? Help businesses thrive in the future, no time machine needed. #DemandTheFuture isn’t just a tagline—it’s how we plan to lead the way for companies ready to accelerate their growth with confidence and clarity. ? Check out this swag box I just received! I mean, a DeLorean Lego with Demandbase stickers?! How cool is that?! Can’t wait to build it and rock our new brand proudly! ?? Want your own swag box? Drop me a DM and I’ll hook you up with some fresh #Demandbase gear! What do you think of the new look? Shout out to our fearless brand leader Chris Moody for crushing this! ???? #b2bmarketing #MarketingInnovation #ABM #Demandbase

Last week Demandbase flew me to NYC for their brand launch—and it was like stepping into Back to the Future. Here’s what happened. 1. Sat in a real DeLorean, fully decked out just like the movie. And I rocked Air Jordans from ‘85—the same year Back to the Future dropped. 2. Filmed an unboxing in the classic Marty McFly vest. Demandbase sent these high-quality swag boxes to prospects and customers. The DeLorean LEGO set was the MVP ???? 3. Partnered with Vin Matano ?? to chat B2B sales/marketing. We shared what’s broken and where we’re heading next. (Video drops soon.) 4. Closed out the day with a NASDAQ tower photoshoot. Few SaaS brands put this much thought into their brand and content. Demandbase nailed it—definitely the coolest thing I’ve done as a B2B creator. Check out their new look and let me know what you think. And follow me for more behind-the-scenes content. #sales #marketing #partnerpost

Missed our incredible Make It Count 2024 event in London? Don’t worry—you can still be part of the action! Watch the event highlights and join us ?? virtually on October 17th to access the same game-changing content from our in-person event, plus exclusive new insights designed to elevate your B2B strategy. This virtual experience is perfect for anyone looking to take their B2B approach to the next level and unlock significant growth. ???? We can't wait to see you there! Register now: ? https://bit.ly/3BG7OCK Thank you to our sponsors G2, Reachdesk, Sales Confidence, Modern. ?? #MakeItCount2024 #Webinar #B2B

Are you ready to deliver a customer experience that stands out at every stage of the journey? Join us on 10/28 for an exclusive webinar with Uber for Business where we'll break down the strategies you need to know to create a seamless, personalized experience that drives engagement and results. You'll hear from: ?? Hannah Jordan, Director of Digital Marketing, Demandbase ?? Arianna E., Demand Generation Lead, Uber for Business Whether you're looking to refine your customer experience or just starting out, this session will arm you with actionable insights to take your strategy to the next level. Register now to secure your spot:?https://bit.ly/3zWg68O #B2B #Marketing #Webinar

I spent the day with Demandbase during a major rebrand. Here’s how it went… It?involved a quarter million dollar car, an incident with the police, a medical emergency, and a billboard in Time Square. I know, I know. This sounds like a movie script. But let me breakdown Demandbase's four part rebrand strategy. 1?? Theme With Demandbase's history being the leader in ABM, they wanted to go "back to the future" with this recent rebrand. Hence, the theme. They rented a DeLorean from Back to the Future and gave veverybody red Marty McFly vests. This allowed the rebrand to become more memorable. 2?? Influencer Marketing Devin Reed and I represented Sales and Marketing and shot tons of content to extend the reach of news on social. 3?? OOH Advertising Demandbase put up some badass billboards up at Nasdaq in Time's Square which also turned into a moment for social. 4?? Gifting They also created Back to the Future themed gifting boxes with swag and a LEGO DeLorean kit and sent it to a select few influencers, partners, customers, and employees. All of these tactics were turned into content to extend the shelf life of the rebrand. Well done Demandbase ??

Feeling the pressure to do more with less in today’s marketing landscape? Join us for an exclusive webinar where we’ll show you how to combine Sendoso’s personalized gifting platform with our advanced ABM capabilities to supercharge your results. ???? In this session you'll hear from: ?? Tom Keefe, Principal GTM Expert at Demandbase ?? Katie Penner, Head of Sender Relations at Sendoso Together they'll break down how integrating Sendoso and Demandbase can help you send the right gift to the right person at the right time, all while saving time and resources. Save the date for 11/14 and RSVP today to secure your spot: https://bit.ly/3Yib6or Thank you to Sendoso for sponsoring this webinar. ?? #B2B #Webinar #ABM #B2BMarketing

The OnBase Podcast is back and better than ever! This week, host Chris Moody chats with Aristomenis Capogeannis, Senior Director of Enterprise Revenue Marketing at NVIDIA, about the power of sales and marketing alignment in driving successful data and AI transformations. ???? Aristomenis breaks down how misalignment can raise costs and weaken your competitive edge, but with a unified single source of truth, teams can streamline efforts and boost collaboration. ?? Tune in now: https://bit.ly/4dHoRBD #OnBase #B2BPodcast #Sales #Marketing #B2B