Demand-Genius

Delighted to announce that we have just closed a funding round, led by Haatch!!! Haatch are a super experienced and active UK fund that will give us with the capital and platform to make our vision a reality. It's a huge milestone and we're super lucky to be able to partner with them! The way organisations buy software has changed. Human sales interactions are far from dead, but as more and more interactions take place digitally, great content is increasingly critical to revenue growth. With Haatch’s investment, we’re making it easy for B2B Marketers to deliver measurable impact throughout the buyer journey, working hand-in-hand with Sales to make B2B buying an enjoyable experience again. You can read more about what we are building, and why, via the link in the comments.

?? How good is your Sales <> Marketing relationship ?? Sadly, in many organisations friction is entrenched. It's hard to spot, harder to solve, and is costing you revenue. We look at 5 warning signs that your Sales & Marketing relationship is broken, and some steps you can take as a Marketer to fix it. ?? Read the full blog here: https://lnkd.in/e556C88i How are you tackling Sales & Marketing alignment in your org? Drop your thoughts in the comments!

?? Cool Release Alert ?? Everyone wants to get Marketing and Sales aligned around the same objective -Revenue. We're excited to remove one of the biggest obstacles to that for our customers. ?How does content impact revenue KPIs?? ?What do prospects engage with at each stage of the buyer journey?? ?Where in the buyer journey are there content gaps or opportunities?? ?How can Sales leverage content to close more deals, faster. Today, these are pretty tough questions for Marketers to answer unless they have a sizeable Marketing Ops team at their disposal. From Friday 13th December (nope, we’re not superstitious at D-G…), it’s going to be dead easy.??? Head over to our website to find out more or get in touch!

Content Marketers -- How can you improve your Content Experience? 75% of B2B Buyers avoid giving up personal data. More than ever, you need a real strategy to balance lead generation with buyer experience. We took an in-depth look at how you can get the most out of what Hubspot offers you out-the-box, and when the time is right to look at implementing a Content Experience platform. Link in Comments ??

?? Launch Day ?? Demand-Genius launched today, 12.01 AM PT! We have been working hard with Beta customers and are really excited to bring our Content Experience product to you. If you want to give every buyer a content experience tailored to them, without compromising on leads and MQLs, we've got you covered. You can check out our Product Hunt page below, including an interactive demo to play with and a version that is free forever for up to 10 Content URLs. https://lnkd.in/e7ip72TR

Friction between Sales and Marketing is one of the oldest stories in SaaS. 80% of B2B sales interactions are now digital, though, meaning it is a direct obstacle to efficient growth now more than ever. For Marketers with down-funnel KPIs, Sales are your best content distribution channel. They are your direct route into high intent buyers. For Sales reps seeing getting less and less direct time with prospects, Content is the best way to influence a deal, without being in the room. In many organisations, this is a deeply entrenched cultural issue. Renaming the function "Revenue" alone isn't enough, it requires cross-organisational buy in. We thought it would be useful to take a look at 4 actionable tips that Content Marketers can implement to build a more effective working relationship with Sales and ultimately, drive more efficient revenue growth. #GTM #Marketing #Sales

Converting a user from anonymous to known is a huge unlock for any business looking to drive digital engagement, where: - That engagement takes place over a long period of time. - That engagement is cross-channel. SaaS features both - long sales engagements that bridge digital and offline channels. Yet we lag a long way behind B2C when it comes to building "known" relationships, and the insight and influence into digital buyer journeys they can provide. We took a look at why that really needs to change, and how to start that journey.

Friction is a dirty word in Marketing. ?? But should it be? Done right, friction can enhance your buyer's experience. We are solving complex problems. To do this, digitally or in person, sometimes you need to: ??♂? Understand context. You're the expert in your field, but your customers are the experts in their context. Eventually, the two must meet. ?? Change the nature of the relationship. Content enables a one-way flow of information. This can only get you so far in solving a complex problem. Carefully deployed friction is the best way to achieve this. This week's blog looks at 3 tactics to deploy friction in support of a better B2B buying experience. #digitalmarketing #contentmarketing #B2Bmarketing https://lnkd.in/emakuCN5

?? How should content marketers be using tools like ChatGPT? Marketers love gen-AI, but we think think it should be leveraged to improve quality, not just output. Here's 4 ways you can use ChatGPT to help you produce more informed, engaging content.